Brand Safety Summit Asia

Empowering the global community of brand safety leaders through local conversations and industry-wide insights

Register

  • Wed 14 Apr 2021
  • 9:00 AM - 2:30 PM SGT
  • Online Event

About

The Brand Safety Summit series, the most important gathering of industry experts on this critical topic, launches in 2021 with our first event taking place live from Singapore, on April 14, 2021. Brand safety has never been more central to the work of marketers, agency leaders, ad tech experts, and publishers, and this year we’ll cover the biggest brand safety issues in new and interesting ways.

You’ll want to join us and have the opportunity to participate in discussions that feature global and regional perspectives from the most forward-thinking leaders in advertising. You’ll gain high-level strategic insights as well as useful day-to-to-day tactics you can put to work immediately. These learnings are available only to our exclusive, global community.

Agenda

9:00 AM – 9:20 AM

How Today’s Content Will Help You Understand Context, Social Media, and Mobile in the World of Brand Safety

A look at what the day’s content promises. You’ll learn how industry leaders are applying skills and strategies to solve the most pressing challenges, including finding the right tech partners, protecting consumer privacy, and how to communicate inside and up the organization about the critical importance of brand safety.

  • Rob Rasko, President, Brand Safety Series
  • Angelina Eng, VP, Measurement & Attribution, IAB


9:20 AM – 9:40 AM

Why and How to Build a Context-First Strategy
Presented by Channel Factory

Join Arshan Saha, CEO of Xaxis, and Robin Zieme, CSO of Channel Factory, as they discuss the importance of contextual targeting and how it has become a driving factor of performance in the APAC advertising industry. The conversation will shed light on the right ways to leverage contextual targeting with respect to technological advancements and agency collaboration.

Moderator:

  • Ipsita Banerjee, Founder & Manager, Technoberries

Speakers:

  • Robin Zieme, Chief Strategy Officer, Channel Factory
  • Arshan Saha, CEO, Xaxis APAC


9:45 AM – 10:15 AM

A View from GSK: Online Content Quality and Diversity Is at Risk with Today’s Approach to Brand Safety

It’s a fine line for brands to walk so that they find themselves in the right context. Should you drop the hatchet or employ a scalpel to balance brand safety with including the right environments? How should content quality and overall internet health be considered in comparison to media deliveries and brand safety? Silas Lewis-Meilus, Senior Director, APAC Media Consumer Health, GSK, talks with Jonathan Mackenzie, Managing Director, Publicis Media Precision APAC, Publicis Groupe.

Speakers:

  • Silas Lewis-Meilus, Senior Director, APAC Media Consumer Health, GSK
  • Jonathan Mackenzie, Managing Director Publicis Media Precision APAC, Publicis Groupe


10:15 AM – 10:45 AM

Increased Pressure to Drive Value: What Brands, Agencies, and Tech Partners Expect from Supply- & Demand-Path Optimization
Presented by Unruly

SPO/DPO are hot industry acronyms for good reason: for true value to be derived from advertising, the supply and demand paths must be optimized.

Moderator:

  • Sherrill Mane, CSO, Partner, FATHOM, A 614 Group Business Unit

Speakers:

  • Vijay Kunduri, Managing Director – Asia, Unruly
  • Prathab(Sam) Kunasakaran, Head of Supply, Xaxis


11:05 AM – 11:20 AM

Building Robust Brand Safety Standards in China: The TAG-CAA Partnership
Presented by TAG

The Trustworthy Accountability Group (TAG) and China Advertising Association (CAA) have partnered to introduce new standards to tackle criminal activity and promote brand safety in digital advertising in China. This session will feature Andy Fan, founder and CEO of RTBAsia, a CAA member company and leader of CAA GIVT Working Group, and Joe Nguyen, TAG APAC Consultant. Their insightful conversation will focus on how Chinese companies can comply with the standards, specifically the anti-fraud certification using the China national GIVT, or General Invalid Traffic, standard.

Speaker:

  • Joe Nguyen, APAC Consultant, TAG
  • Andy Fan, Founder and CEO, RTB Asia,
    CAA Member, Leader of CAA GIVT Working Group


11:25 AM – 11:50 AM

Consumers & Safety in the Digital Age
Presented by TikTok

Speakers:

  • Delilah Chan, Head, Channel Revenue Partnerships, TikTok
  • Dave Byrne, Head of Brand Safety, TikTok
  • Jamin Tan, Head APAC Regional Product Policy, T&S, TikTok


11:50 AM – 12:20 PM

Brand Safety & Suitability at New Frontiers: Balancing the Need for Protection With the Opportunity to Scale
Presented by DoubleVerify

Brands are faced with the challenge of protecting their media from aligning with an influx of misinformation, fake news, hate speech and other potentially unscrupulous content. Simultaneously, brands need to keep in mind, the subtleties between languages and cultures especially for countries in SEA.

With so many variables at play, it’s important that brands approach brand safety and consider rules around brand suitability in ways tailored to their core values — without compromising reach. In this session, DoubleVerify identifies key considerations and best practices for SEA brands in order to ensure they have more overall transparency into their media investment and understand the tools available to achieve the right balance of scale and protection.

Moderator:

  • Rob Rasko, President, Brand Safety Series

Speakers:

  • Steph King, Business Director, DoubleVerify
  • Matt Ware, Managing Director, Matterkind APAC
  • Gretchen Largoza, CEO, Adspark Philippines


12:20 PM – 1:00 PM

What Is the Future of the Cookie--or the Future of Targeting without It?

Please join our interactive discussion on, What is the future or the cookie or the future of targeting without it? Our session will feature some agency leaders as "Provocateurs" but will be open for all attendees to join this discussion.

Moderator:

  • Rob Rasko, President, Brand Safety Series

Speakers:

  • John Miskelly, APAC Investment Director, GroupM

1:00 PM – 2:30 PM - Virtual Networking

Events Calendar 2021

Brand Safety Summit North America

  • 18 & 20 May 2021
  • 9:00 AM to 4:00 PM EST
  • New York

Brand Safety Summit Europe

  • 6 Jul 2021
  • 12:30 PM to 7:00 PM GMT
  • London

Brand Safety Summit Europe

  • 9 Sep 2021
  • 9:00 AM to 4:00 PM GMT
  • Cologne

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