The Brand Safety Summit New York begins with a special half-day event on October 29: The Programmatic Conversation at The Summit. This engaging event dives into the dynamic world of programmatic and adtech, featuring insightful presentations, panel discussions, and workshops led by industry experts. Attendees will gain valuable insights on a wide range of topics, from data protection and privacy & identity to CTV and retail media, and much more.
Reimagining Brand Safety
The current brand safety approach is falling short, with outdated technology frequently misclassifying high-quality journalism and credible content as unsafe. This results in higher CPMs for advertisers and reduced revenue for publishers. As AI, consumer sentiment, and contextual alignment converge, a new solution is needed. This session will explore how advanced contextual intelligence can not only safeguard brands and support publishers but also build consumer trust and drive engagement. Discover how this reimagined strategy for brand safety and context delivers improved outcomes for both advertisers and publishers.
From Chaos to Clarity: $10.8B in Fraud Savings – And Where We Go From Here.
If industry news feels like watching an asteroid careening toward a dumpster fire in a nitroglycerin plant, join us for some new – and amazing – good news for digital advertising. As industry veterans will remember, ad fraud used to be a multi-billion dollar a year problem in the US, draining ad budgets, enriching criminals, and poisoning the entire supply chain. To tackle that persistent and seemingly intractable problem, the ad industry came together to create aggressive anti-fraud standards and initiatives including the TAG Certified Against Fraud Program. Now, for the first time, TAG and its partners at the 4A's, ANA, and IAB have measured the financial impact of those programs for US advertisers in actual savings each year. Join us to find out the results of the 2024 US Ad Fraud Savings Report (hint: your CFO is going like them) and find out what we must do to keep those savings growing in the future.
Navigating Towards Safe Outcomes in CTV
The goal of advertising is to sell stuff. The goal of brand safety verification is to limit or avoid bad stuff. With CTV growing its share of advertising spend, how can today's market navigate toward best outcomes?
News Corp and illuma – Bringing AI Innovations to Brand Suitability
AI has helped improve efficiencies across the advertising ecosystem - and now it's being used to enhance brand suitability, too. Find out how News Corp and illuma are innovating with AI to open up opportunities for advertisers and support quality news journalism.
How Sustainability Fits into Brand Safety
How CTV Is Reshaping Political Advertising—and What It Means for Marketers
This data-infused session examines how CTV has reshaped political advertising in 2024, with campaigns and interest groups using the medium to go where linear TV can’t. Emarkerter's Paul Verna will look at political ad spending trends, CTV targeting and measurement capabilities, and use cases during the election cycle. He will also explore the lessons this transformation holds for how brand marketers outside the political sphere can better target consumers on CTV.
Transparency, Authenticity, & the Speed of Culture: Driving Forces for Change
Opaque supply chains are driving advertisers to demand more visibility into ad placement and how media dollars are being spent. At the same time, a shift in consumer expectations means that - more than ever - brands need to stay authentic to their values and how they represent themselves. Culture and conversations are moving faster than ever. These combined forces require innovation in navigating inventory supply, brand suitability, and culture in order to keep up.
Optimizing Campaigns for Retail Media Performance and Outcomes
The Brand Safety Summit New York's flagship event offers an action-packed, full-day experience bringing together senior leaders in the media industry for timely conversations that promote safety for brands and consumers in digital environments. Featuring an impressive lineup of keynote speakers, interactive panel discussions, and informative breakout sessions, this year's Brand Safety Summit is set to be the most comprehensive and engaging yet.
The Purple CEO
Finding the middle in our marketing, media, elections and the way we keep consumers safe online, while keeping them engaged.
Brand Safety in the AI Era: YouTube and Google's Commitment to Responsible Innovation
Join Dani Wolinsky, Global Head of Responsible Media Solutions at Google, to explore the crucial intersection of brand safety and AI. Learn how you can confidently leverage AI to achieve your marketing goals, and how Google is using AI to create a safer advertising ecosystem and responsibly integrating AI into its solutions. This session will also cover hot topics for advertisers navigating the complexities of this evolving landscape.
How Viewers and Brands Choose Their Own Adventure On Twitch
Today, livestreaming is mainstream and hugely popular. What started as a hit with gaming audiences has become the norm for the majority of viewers - and a format that younger, hard-to-reach cohorts of consumers crave. Yet, industry-standard methods for identifying and classifying creator-generated content have been developed for pre-recorded, uploaded video. Twitch has innovated in the livestreaming space for more than 10 years and continues to deliver industry-leading solutions for both viewers and brands. In this session, hear about the new content classification mechanisms for sensitive content Twitch developed specifically for live, real time content, to give its viewers and brands the tools to customize their experience on the service.
Supporting All News Outlets
Like many publishers in the digital age, news outlets--whether right, left, or center, whether unaffiliated, new, or traditional--are looking for more attention from brands and their advertising. Conversations about supporting those news outlets are very popular right now, and there is no shortage of opinions. A leader from the New York Post and one from the Washington Post will discuss.
Building for the Future: Platform Integrity and Brand Growth on TikTok
Over 1 billion people around the world come to TikTok to create, share, and discover new ideas, interests, and connections. It has become a vital space for brands to join conversations, drive real impact, and stay ahead of the cultural curve. As regulatory discussions continue to surface, TikTok is reinforcing its leadership in platform integrity, brand safety and suitability, and innovation, ensuring that both users and advertisers can confidently engage, build, and grow on the platform well into 2025 and beyond.
Join Craig Brommers, CMO of American Eagle, in an insightful conversation with TikTok leaders Khartoon Weiss, VP, Global Business Solutions, TikTok, and Alicia Blum-Ross, Global Head of Youth Safety by Design. Learn how American Eagle Outfitters shapes its strategy on TikTok, and discover how TikTok ensures the platform remains a place where creativity thrives and joy continues to flourish for years to come.
Build An Authentic Relationship With All Consumers—& Drive Profitability
Sonia Jackson Myles will share her experiences working for Fortune 500 Companies and as an entrepreneur regarding how authenticity is key to brand safety and brand growth. Her Power of The P.A.U.S.E. model will be presented to engage the audience in how pausing to ask the right questions can drive profitability for a brand.
Verification for Value: A Successful Data-Driven Approach to Media Quality
This session will delve into Kenvue and IPG Mediabrands collaborative partnership, showcasing a robust, holistic approach to media quality that goes beyond traditional keyword blocking and URL filtering. Our speakers, Christal Dolan (UM / IPG Mediabrands) and Mark Proulx (Kenvue), will explore how leveraging advanced AI-driven verification tools, strategic inventory management, and backend signal integration helped:
· Reduce reliance on conventional negative targeting keywords by analyzing page sentiment and avoiding dual meanings.
· Optimize inventory selection through partnerships with industry-leading verification providers and a focus on Supply Path Optimization (SPO).
· Drive significant cost avoidance by identifying and mitigating programmatic waste across multiple dimensions, including viewability, fraud, and brand suitability.
This session will provide actionable insights and practical takeaways for advertisers seeking to elevate their media quality strategies, protect their brands from reputational risk, and achieve tangible cost savings in the ever-evolving programmatic ecosystem.
From Brand Suitability to Brand Purpose: Scaling Brand Safety Innovation with Zefr, UM, and TikTok
Join Bill Bock from UM, Susan Zemlyakova from TikTok, and Andrew Serby from Zefr as they explore how brands are redefining safety and purpose in advertising beyond traditional industry frameworks. This panel will focus on how innovation in brand suitability tools is driving new strategies for brands to align with their purpose in an evolving digital ecosystem. Learn how emerging technologies, advanced content exclusions, and cross-platform partnerships are enabling brands to protect their reputation while scaling with confidence across platforms like TikTok. Key discussion points will include:
- How brands are evolving from safety to purpose in today’s landscape
- The latest innovations in suitability solutions and their impact on brand integrity and consumer trust
- The role of brand suitability tools in enabling greater transparency and control for brands
- Future trends in brand safety and suitability across digital platforms, especially in dynamic environments like TikTok
Protecting Our Youth: A 360° Perspective
Haleon’s Commitment to Content Authenticity in Brand Advertising
Eighty percent of consumers globally believe that digital content is vulnerable to alteration, leading to widespread distrust in the media ecosystem—especially as AI sits at the forefront of the digital landscape. As new technology evolves how we converse, connect, and innovative, brands must find new ways to uphold their brand promises and create memorable experiences while implementing new standardization methods.
Join the panel discussion with Rishi Mulgund, Performance Marketing Director at Haleon, who will share Haleon’s commitment to content authenticity in their advertising and across the digital ecosystem. He will be joined by Ray Lansigan, EVP of Corporate Strategy at Publicis, who also sits on the board of the C2PA, an organization that publishes Content Credentials and sets global standards for content provenance.
A Conversation with the Oversight Board: Building a Safer Future Through Independent Oversight, Accountability, and Trust
Join Jennifer Helm, Meta’s Global Policy Council and Industry Lead and Kenji Yoshino, member of the Oversight Board and Chief Justice Earl Warren Professor of Constitutional Law at New York University School of Law, for a discussion on the importance of independent oversight, its role in creating accountability and trust, and how it can enable safety for people and brands in times of uncertainty.
Navigating Brand Safety and Consumer Trust in the Global Beauty Industry
Join Kathrin Lausch, CMO and Co-Founder of Maison BETC, the fashion, beauty and luxury agency of BETC in the US., and Paco Toledo, SVP and Global Head of Creative at Revlon, as they explore the challenges in brand safety and consumer trust faced by global beauty corporations, the importance of rigorous internal processes, and the impact of social media on consumer perception. Learn about the differences in approach between mass and prestige brands, the role of diversity and sustainability in brand strategy, and the critical balance between safety and innovation.
Navigating Brand Safety in the Era of Misinformation
With misinformation on the rise, advertisers face increasing challenges in maintaining media quality. This fireside chat, moderated by Rob Rasko, brings together industry experts, Khurrum Malik, IAS CMO and Maria-Angela Sanzone, JP Morgan Chase Head of Paid Social, to discuss safeguarding brands from misinformation and inappropriate content while maintaining effectiveness across platforms like social media, and other digital platforms. Join the discussion and learn how to safeguard and scale your brand without compromising trust.
Insights from OMG’s Brand Safety Playbook
OMG will help drive enlightening conversations on brand safety in today’s digital landscape and share insights from their Brand Safety Playbook to navigate the rapidly changing platform conditions and opportunities in brand safety.