BRAND SAFETY SUMMIT NEW YORK

Brand Leaders and the Brand Safety Community: Moving from Transactional to Strategic Solutions

SOLD OUT - WAIT LIST ONLY

  • November 4, 2021 - Main Conference
  • 8:00 AM - 6:30 PM EST
  • Live from New York City in a Hybrid Format

About The Summit

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

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Agenda

Opening Remarks -- 9:00 am

  • Rob Rasko, CEO, Brand Safety Summit Series
Opening Remarks-_1


Shauna Derby of UberEats Delivers Keynote -- 9:20 am

  • Shauna Derby, Global Head of Brand, Delivery, Uber Eats

What to Know About SPO in CTV & Video -- 9:40 am

Presented by Unruly

  • Chris Kane, Founder, Jounce Media
  • John Rogers, Vice President, Business Development, Unruly

As programmatic buying continues to rise across digital video and CTV/OTT, supply path optimization becomes increasingly more important in order to maintain quality and transparency. But like much in the programmatic space, there isn’t an easy solution or a one-size-fits-all approach to SPO. Join Jounce Media founder Chris Kane and Unruly’s VP of Business Development John Rogers as they deep-dive into SPO challenges, solutions, and predictions for its future.

What to Know About SPO in CTV & Video_1


Virality Versus Suitability: How to Walk the Line in the Wild West of Video -- 10:00 am

Presented by Channel Factory

  • Joshua Palau, Chief Media & Activation Officer, PHD
  • Jeremy Kim, Co-Founder, Nectar
  • Melissa Frank, Paid Social Lead, GroupM
  • Jed Hartman, President, Channel Factory Americas
  • David Murnick, Advisory Board Member, Brand Safety Institute

Companies that make viral content may often yearn for a video to go viral, but is that always a win? Could advertisers face consequences if they're associated with viral content that is unsuitable for their brands? How does virality affect outcomes, positively, negatively or both? In a session moderated by David Murnick, hear from Melissa Frank, Head of Paid Social from GroupM, Jeremy Kim, CEO Nectar Hard Seltzer, Joshua Palau, Chief Media Officer at PHD, and Jed Hartman, President North America at Channel Factory.

Virality Versus Suitability- How to Walk the Line in the Wild West of Video_1


Data and the Consumer -- 10:50 am

Presented by BIGtoken

  • George Stella, Co-Founder, President, BIGtoken
Data and the Consumer_1_1


Setting a Course for Context: Driving Advertising Outcomes With a Purpose-First Mentality -- 11:15 am

Presented by IAS

  • Pam Ariyakulkan, Director of Global Media, American Express
  • Chance Johnson, CRO, Integral Ad Science

Advertisers know that the best virtual engagements prioritize meaningful connections through the screen. But it takes more than just strong messaging to make an impact with consumers. How should advertisers think about creating high-impact and purposeful connections in a virtual, data-driven world?Join Chance Johnson, CRO at IAS, and Pam Ariyakulkan, Director of Global Media at American Express, as they explore how to drive engagement by taking a holistic approach to media quality and messaging.

Setting a Course for Context- Driving Advertising Outcomes With a Purpose-First Mentality_1


How To Lose a Consumer in Ten Ways: A Deep Dive Into Building Brand Trust -- 11:40 am

  • Smita Reddy, U.S. Chair, Brand, Edelman

Join Smita Reddy, Edelman’s U.S. Brand Chair, for an in-depth look into how today’s brands build trust with consumers. From maintaining cultural relevancy to purpose-washing, she’ll unpack the latest findings from Edelman’s 2021 Brand Trust report.

How To Lose a Consumer in Ten Ways-A Deep Dive Into Building Brand Trust_1


North America Fraud Research Reveal -- 12:00 pm

Presented by TAG 

  • Rachel Nyswander Thomas, COO, TAG
  • Joe Barone, Managing Partner, Brand Safety North America, GroupM

Rachel Nywander Thomas and Rob Rasko open the conversation speaking about the latest research from TAG about IVT in North America. Joe Barone then joins in to add his insights as head of Brand Safety in North America at GroupM.

TAG North America Fraud Research Reveal_1


Lunch -- 12:30 pm


Are Suitability and Mentality at Odds? -- 1:45 pm

  • Adam Katz, CRO & GM, Sightly
  • Rob Rasko, CEO, Brand Safety Summit Series
Sightly v2_1


What Every Agency Should Know About Brand Suitability, Safety, & Performance on YouTube -- 2:15 pm

Presented by Pixability

  • David George, CEO, Pixability
  • Rob Rakowitz, Initiative Lead, GARM

Our friends at Pixability give us the chance to have our audience learn about the latest research from GARM, on how to achieve safety within the YouTube platform. The research shows the important steps that YouTube has taken to ensure 99% brand safety on its platform--and how you can achieve that goal.

What Every Agency Should Know About Brand Suitability, Safety, & Performance on YouTube_1


Protecting Brand Integrity and Equity at Scale Across Screens, Including CTV -- 2:40 pm

Presented by DoubleVerify 

  • Sherrill Mane, Chief Strategy Officer and Partner, Fathom, a 614 Group Business Unit
  • Yale Cohen, EVP, Global Digital Standards, Publicis
  • Joris Stevens, SVP, Global Account Management, DoubleVerify

As consumers evolve their media usage habits, recently and most notably evidenced in the rise of streaming media, marketing and advertising are tasked with greater creativity, better strategic approaches to reaching audiences, more agile implementation and greater vigilance in protecting brands as ads traverse screens. The digital transformation of the TV marketplace has opened new possibilities and new challenges. Ad-supported CTV is growing and with it new opportunities for safeguards and revenue. Join us as a top agency leader in Global Digital Standards, Yale Cohen of Publicis, addresses the issues, the challenges, and the nuances in measuring and maintaining brand suitability including the latest tools from third-party vendors. Learn more about the latest trends as reported by DoubleVerify in its 2021 Global Insights Report.

Protecting Brand Integrity and Equity at Scale Across Screens, Including CTV_1


Marketing Through the Latest Consent and Data Challenges -- 3:15 pm

Presented by Media.net

  • Max Jaffe, VP, Managing Partner, Global Head of Programmatic, GroupM
  • Ryan Kelly, Programmatic Practice Lead, Wavemaker
  • Amanda Martin, SVP, Corporate Development & Strategic Partnerships, Goodway Group
  • Larry Gelfand, VP Buyer Development, Media.Net

Advertising in today's marketplace has many challenges, in large measure resulting directly from changes in data and privacy protections. Which tactics might advertisers use if, say, a platform removes the permission for them to contact their own customers? Leading programmatic practitioners will share what they think are the best next steps you should be considering for your automated advertising in this new data paradigm.

Marketing Through the Latest Consent and Data Challenges_1


Brand Safety: It’s Not What You Think -- 4:00 pm

Presented by Twitter

  • Sarah Personette, Chief Customer Officer, Twitter

As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It’s not only about the context in which our campaigns appear, but the communities and shared values built around. This session explores how we, as marketers, can evolve from a vision of safety limited to brands, to one that emphasizes humanity, and how this can help us solve our most pressing business obstacles.

Brand Safety- It’s Not What You Think_2


DE&I: What Does It Mean to be Proactive About It Even When It's Not the News Lead? -- 4:30 pm

Presented by Allyship & Action 

  • Nate Nichols, Founder, Creative Director, Palette Group
  • Arnetta Whiteside, VP, Multicultural, Publicis
  • Gonzalo Del Fa, President, Multicultural, GroupM

Nate Nichols, Founder, Creative Director, Palette Group, leads a discussion with Arnetta Whiteside, VP, Multicultural, Publicis, and Gonzalo Del Fa, President, Multicultural, GroupM, on the right to be safe at work, deciding which content to create or align with, and deciding how to make your media choices... All those, and more, questions are among what we as an industry need to keep top of mind about DE&I even when it's not in the press headlines.

DE&I- What Does It Mean to be Proactive About It Even When Its Not the News Lead-_1


Wisdom from Legends of Advertising: What Brand Safety Has Always Meant -- 5:00 pm

  • Darline Jean, Global COO, Matterkind
  • Mainardo de Nardis, Entrepreneur, Investor, Board Director and Advisor, Former Global CEO, OMD Worldwide
  • Deva Bronson, EVP, Digital Investment, dentsu
  • Alex Collmer, Founder & CEO, VidMob

Darline Jean, Global COO, Matterkind, leads a discussion among industry legends including Mainardo de Nardis on what brand safety has always meant--and means even more now in digital.

Wisdom From Advertising Industry Innovators on What Brand Safety Has Always Meant_1-1


Cocktail Reception -- 5:30 pm


Afterparty -- 6:30 pm - 8:30 pm

12-time Grammy-nominated rapper and producer Busta Rhymes will perform his top hits live @ the Brand Safety Summit afterparty!


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Speaker Lineup

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