Building Diverse Audiences in a Brand Safe Way: Best Practices, Trends, and Operational Tactics


  • September 9, 2021 - Main Conference
  • 10:00 AM - 6:00 PM CEST
  • Live Virtual Format

About This Event

The Brand Safety Summit, the most important series that gathers global experts to address this critical industry topic, returns to DMEXCO in two distinct forms on 7 and 9 September 2021.

On 7 September, the Brand Safety Summit expertise will come to life as a special session during the main DMEXCO@home program, featuring industry leaders sharing the latest best practices for ensuring brand safe experiences. 

On 9 September, the Brand Safety Summit will host in partnership with DMEXCO, a half-day of programming and networking that spotlights global and regional perspectives presented by the most forward-thinking leaders at agencies, large platforms, and top tech providers.

As a member of our global brand safety community, you’ll want to join both days to learn the latest and to participate in the best networking in our business.

Our exclusive partnership with the main DMEXCO event allows us to distribute complimentary tickets to key members of our global community. Please complete this short form to request a ticket.

Agenda Overview

September 7, 2021

4:00 pm - 4:18 pm

Helping to Keep Invalid Traffic (Fraud) Away From Our Clients: An Overview of the TAG European Fraud Benchmark Study

  • Jules Kendrick, MD UK & Europe, TAG
  • Saiful Ahmed, Director, Ad Technology, Omnicom Media Group
  • Rob Rasko, President, The Brand Safety Summit Series


September 9, 2021

Morning Networking | 10:00 am - 12:00 pm

Welcome Remarks  | 12:00 pm - 12:30 pm

Rob Rasko sits down with Konstantinos Papadatos Fragkos, the head of GroupM Germany's brand safety team, to discuss current events in brand safety in Europe.

  • Rob Rasko, President, Brand Safety Summit Series
  • Konstantinos Papadatos Fragkos, Quality & Brand Safety, GroupM Germany


How Twitter Helps Brands Be Proactive about Safety | 12:30 pm - 1:00 pm 

Presented by Twitter

  • Chris Riedy, VP, EMEA, Twitter


Striking the Right Suitability for Your Brand | 1:00 pm - 1:50 pm
Presented by DoubleVerify 

Over the past several years, advertisers have begun to recognize the distinction between brand safety and brand suitability. Appearing beside unquestionably objectionable content poses a reputation risk for almost any brand. Brand suitability, however, is more subjective. What’s suitable for one brand may not be suitable for another — this is especially true when it comes to our evolving news cycle.

  • Anne Goodman, Founder, Ventures in Blockchain 
  • Michael Fuhrmann, Regional VP, DACH & CEE, DoubleVerify 
  • Rebecca Sparkes, Global Strategy Director, PHD Worldwide
  • Arne Kirchem, Media Director, DACH & Nordics, Unilever

Networking Break | 1:40 pm - 2:00 pm


Why Front Page News & Professionally Produced Content Should Always Be Sold Out | 2:00 pm - 2:45 pm 
Presented by Channel Factory

Fake news is a worldwide concern that not only shares misinformation on the grandest scale, it also fuels fear into the hearts and minds of every human being without prejudice no matter the language, culture or geography. Now, more than ever, it is imperative to not only support, but where possible, fund professionally produced news on YouTube and any other news channel to ensure only the high quality, fact-based, content is seeing the light of day.

  • Mattias Spetz, President, Global, Channel Factory
  • Diana Romero, Manager, Digital Standards & Partnerships, Publicis Media 
  • Paul Luckett, Head of Commercial Ad Technology, NewsCorp
  • Karen Eccles, Sr. Director, Commercial Innovation, The Telegraph 


TAG Fraud Benchmark Results For Asian Markets | 2:45 pm - 3:15 pm
Presented by Trustworthy Accountability Group

This session will feature findings from the latest TAG APAC Fraud Benchmark Study. Nick Stringer, Vice President, Global Engagement & Operations, TAG, will discuss how the Trustworthy Accountability Group continues to work towards a global solution to combat ad fraud.

  • Nick Stringer, VP, Global Engagement & Operations, Trustworthy Accountability Group
  • Rob Rasko, President, Brand Safety Summit Series 

Data, Public Policy, and the Legislative Environment in Europe | 3:20 pm - 4:00 pm

Rob Rasko, President, Brand Safety Series, will be in a fireside chat with Sheila Colclasure, Head of Digital Responsibility and Public Policy, IPG Kinesso, one of the world's largest holding companies.Colclasure is well-known as a voice of reason who has lobbied on the topic in Washington and European legislatures. Rasko and Colclasure will talk specifically about how advertising executives can prepare for new policies that are likely coming on the horizon.

  • Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG Kinesso 
  • Robert Rasko, President, Brand Safety Summit Series

Insights on the Future of Travel Readiness  | 3:50 pm - 4:00 pm

Company executives across the globe are wrestling with how business travel has been and will be disrupted by recent events and business transformation. Rob Rasko, President, Brand Safety Summit Series, will share a preview of findings from the Event Travel Readiness Report set to publish later this month.

  • Robert Rasko, President, Brand Safety Summit Series


A More Consumer Responsible Approach to Brand Safety | 4:00 pm - 4:45 pm

As brand safety matures across the globe, many advertisers and agencies are expanding the concept of brands being more socially aware and pushing for alignment to corporate values. These values now include diversity & inclusion, algorithmic fairness, data ethics, sustainability, truth, and a balanced approach to sources of (mis/dis)information. Media buyers are putting a finer point on their market approaches and are discussing how to manage through to achieve a better complement of media “responsibility". Some have dubbed it "Responsible Investment", while other have focused on "Brand Integrity" or "Brand Assurance". Hear from the practitioners on why these definitions matter.

  • Louis Jones, Media & Marketing Consultant & Brand Safety Officer, Brand Safety Institute
  • Yale Cohen, EVP, Global Digital Standards, Publicis Media
  • Robin O'Neill, Managing Director, Investment, GroupM
  • Elijah Harris, Global Digital Partnerships and Media Responsibility, Investment, MAGNA Global


Closing Remarks | 4:45 pm  - 4:50 pm


Afternoon Networking | 4:50 pm - 6:00 pm 


Events Calendar 2021

Brand Safety Summit North America

  • November 3 & 4, 2021
  • 9:00 AM to 5:00 PM EST
  • New York

Our 2021 Partners

The support of our partners allows us to deliver cutting-edge thought leadership to our global community, and we are grateful for their partnership.

Title Partner

Official Re

Gold Partner

Silver Partners

Event Partner

Founding Agency Partners

Premier Global Content Partners