BRAND SAFETY SUMMIT EUROPE AT DMEXCO

SOLD OUT-WAIT LIST ONLY

  • Image September 9, 2021 - Main Conference
  • Image 10:00 AM - 6:00 PM CEST
  • Image Live Virtual Format

Who Attends

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BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS

The Brand Safety Summit, the most important series that gathers global experts to address this critical industry topic, returns to DMEXCO in two distinct forms on 7 and 9 September 2021.

On 7 September, the Brand Safety Summit expertise will come to life as a special session during the main DMEXCO@home program, featuring industry leaders sharing the latest best practices for ensuring brand safe experiences. 

On 9 September, the Brand Safety Summit will host in partnership with DMEXCO, a half-day of programming and networking that spotlights global and regional perspectives presented by the most forward-thinking leaders at agencies, large platforms, and top tech providers.

As a member of our global brand safety community, you’ll want to join both days to learn the latest and to participate in the best networking in our business.

Our exclusive partnership with the main DMEXCO event allows us to distribute complimentary tickets to key members of our global community. Please complete this short form to request a ticket.

Agenda

9:00 AM - 9:30 AM EST

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What to Know About SPO in CTV & Video

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Pam Ariyakulkaran - American Express

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Karen Eccles - The Telegraph

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HubSpot Video
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9:30 AM - 10:30 AM EST

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What to Know About SPO in CTV & Video

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Rachel Nyswander Thomos - TAG

Lorem ipsum  is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

HubSpot Video
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4:00 pm - 4:18 pm

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Helping to Keep Invalid Traffic (Fraud) Away From Our Clients: An Overview of the TAG European Fraud Benchmark Study

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Jules Kendrick - TAG

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Saiful Ahmed - Omnicom Media Group

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Rob Rasko - The Brand Safety Summit Series

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12:00 PM to 12:30 PM

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Morning Networking and Welcome Remarks

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Rob Rasko - Brand Safety Summit Series

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Konstantinos Papadatos Fragkos - GroupM Germany

Rob Rasko sits down with Konstantinos Papadatos Fragkos, the head of GroupM Germany's brand safety team, to discuss current events in brand safety in Europe.

HubSpot Video
HubSpot Video
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12:30 PM - 1:00 PM

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How Twitter Helps Brands Be Proactive about Safety

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Chris Riedy - Twitter

A look at Twitter’s policies, products and partnerships that are making Twitter a safe place for people and brands.

HubSpot Video
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1:00 PN - 1:50 PM

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Striking the Right Suitability for Your Brand

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Anne Goodman - Ventures in Blockchain

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Michael Fuhrmann - DoubleVerify

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Rebecca Sparkes - PHD Worldwide

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Arne Kirchem - Unilever

Over the past several years, advertisers have begun to recognize the distinction between brand safety and brand suitability. Appearing beside unquestionably objectionable content poses a reputation risk for almost any brand. Brand suitability, however, is more subjective. What’s suitable for one brand may not be suitable for another — this is especially true when it comes to our evolving news cycle.

HubSpot Video
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2:00 PM - 2:45 PM

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Why Front Page News & Professionally Produced Content Should Always Be Sold Out

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Mattias Spetz - Channel Factory

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Diana Romero - Publicis Media

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Paul Luckett - NewsCorp

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Karen Eccles - The Telegraph

Fake news is a worldwide concern that not only shares misinformation on the grandest scale, it also fuels fear into the hearts and minds of every human being without prejudice no matter the language, culture or geography. Now, more than ever, it is imperative to not only support, but where possible, fund professionally produced news on YouTube and any other news channel to ensure only the high quality, fact-based, content is seeing the light of day.

HubSpot Video
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2:45 PM - 3:15 PM

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TAG Fraud Benchmark Results For Asian Markets

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Nick Stringer - Trustworthy Accountability Group

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Rob Rasko - Brand Safety Summit Series

This session will feature findings from the latest TAG APAC Fraud Benchmark Study. Nick Stringer, Vice President, Global Engagement & Operations, TAG, will discuss how the Trustworthy Accountability Group continues to work towards a global solution to combat ad fraud.

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3:20 PM - 4:00 PM

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Data, Public Policy, and the Legislative Environment in Europe

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Sheila Colclasure - IPG Kinesso

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Robert Rasko - Brand Safety Summit Series

Rob Rasko, President, Brand Safety Series, will be in a fireside chat with Sheila Colclasure, Head of Digital Responsibility and Public Policy, IPG Kinesso, one of the world's largest holding companies. Colclasure is well-known as a voice of reason who has lobbied on the topic in Washington and European legislatures. Rasko and Colclasure will talk specifically about how advertising executives can prepare for new policies that are likely coming on the horizon.

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3:50 PM - 4:00 PM

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Insights on the Future of Travel Readiness

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Robert Rasko - Brand Safety Summit Series

Company executives across the globe are wrestling with how business travel has been and will be disrupted by recent events and business transformation. Rob Rasko, President, Brand Safety Summit Series, will share a preview of findings from the Event Travel Readiness Report set to publish later this month

HubSpot Video
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4:00 PM - 4:45 PM

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A More Consumer Responsible Approach to Brand Safety

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Louis Jones - Brand Safety Institute

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Yale Cohen - Publicis Media

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Robin O'Neill - Investment, GroupM

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Elijah Harris - MAGNA Global

As brand safety matures across the globe, many advertisers and agencies are expanding the concept of brands being more socially aware and pushing for alignment to corporate values. These values now include diversity & inclusion, algorithmic fairness, data ethics, sustainability, truth, and a balanced approach to sources of (mis/dis)information. Media buyers are putting a finer point on their market approaches and are discussing how to manage through to achieve a better complement of media “responsibility". Some have dubbed it "Responsible Investment", while other have focused on "Brand Integrity" or "Brand Assurance". Hear from the practitioners on why these definitions matter.

HubSpot Video
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4:45 pm - 4:50 pm

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Closing Remarks

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4:50 pm - 6:00 pm

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Afternoon Networking

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Speakers

Saiful Ahmed

Director Ad Technology

Omnicom Media Group

A highly motivated individual with proven managerial experience within the digital media agency industry. With +15 years of digital media insight, knowledge and wisdom, gathered through direct client relationships, both at a technical and strategic operational level.

Software Tester with extensive knowledge and experience of web-based systems and internet technologies including: HTML/XML, CSS, Flash and JavaScript.

Yale Cohen

EVP, Global Digital Standards

Publicis Media Exchange

Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School.

Sheila Colclasure

Global Chief Digital Responsibility and Public Policy Officer

IPG Kinesso

Leader of global digital responsibility, focused on ethically driven, accountability-based data stewardship and ethical AI. Deep experience in privacy, data ethics, and operational data governance as strategic Business Issue and foundation of trustworthiness in the Digital Age. Focus on client support, operational data governance, risk management, and innovative policy solution development, advocacy and success.

Karen Eccles

Senior Director, Commercial Innovation

The Telegraph

Premium publisher senior leadership. Strategic transformation, revenue growth, brand partnerships, proposition development, first party data strategy and productisation. Subscription first transformation strategy, ARPS, commercial product development, including 1st party data strategy and Metrics That Matter.

Konstantinos Papadatos Fragkos

Quality & Brand Safety

GroupM Germany

Konstantinos Papadatos Fragkos does Quality & Brand Safety for GroupM Germany.

Michael Fuhrmann

Regional VP, DACH, CEE

DoubleVerify

Michael Fuhrmann is the Regional VP, DACH, CEE for DoubleVerify.

Anne Goodman

Founder

Ventures in Blockchain

Skillful leader and influencer with over 30 years' experience in the commercial management and governance of digital platforms, leading the matrix teams and organisation that underpins them. Extensive understanding of how to create strategic propositions for ad technology and media companies as well as developing the business and digital strategy to deliver revenue targets. Skills include driving business growth through strategic planning, technology application and integration, product innovation, third party alliances and organisation evolution.

Elijah Harris

Global Digital Partnerships and Media Responsibility

MAGNA Global

I am a senior executive in the social media and performance marketing industry with extensive experience driving integrated digital solutions for many blue chip brands. I excel in crafting strategy, developing product and serving as a trusted advocate to agency, publishers and brands, alike.

Louis Jones

Media & Marketing Consultant & Brand Safety Officer

Brand Safety Institute

Louis Jones is the Media & Marketing Consultant & Brand Safety Officer for Brand Safety Institute.

Jules Kendrick

MD UK & Europe

TAG

Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets.

Arne Kirchem

Media Director DACH & NORDICS

Unilever

Arne Kirchem is the Media Director DACH & NORDICS for Unilever.

Paul Luckett

Head of Commercial Ad Technology

NewsCorp Australia

Digital Advertising professional with extensive knowledge and experience in the technology that allows the Advertising industry to thrive. With knowledge of front end web technologies and the ability to understand and deconstruct complex technical concepts/issues, combined with my strong business acumen and passion for the industry make me an excellent candidate for success.

Robin O'Neill

Managing Director, Investment

GroupM

Robin O'Neill is the Managing Director of Investment for GroupM.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.

 

While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.

 

He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Chris Riedy

VP, EMEA

Twitter

Chris brings almost 25 years of sales, business development & marketing experience and is currently Vice President, EMEA leading Twitter's business practice for Europe, Middle East and Africa. Formerly, Chris managed a team of ~100 (managers who manage Account Executives and Account Managers) focused on helping top clients and partners within US Retail, Finance, Travel and Mobile Applications successfully leverage Twitter’s platform to meet their marketing and business objectives. Chris joined Twitter in 2012 and prior to that Chris led the Business Development team at Wikia where he was focused on building sustainable revenue driving partnerships with strategic entities. Earlier in his career Chris co-founded the venture backed start up PhotoVoo! focused on revolutionizing creative expression and content sharing, led business development and product marketing at iWin, Inc and held sales and business development leadership positions at NexTag and LookSmart. Chris received his BA from Denison University in Granville, Oh and his MBA from Santa Clara University.

Diana Romero

Manager, Digital Standards & Partnerships, RoW

Publicis Media

Experienced Standards & Partnerships Manager, with vast expertise in the digital advertising space across Programmatic Media Planning and Activation, Campaign Management and Optimisation, Mobile and CTV Advertising as well as well as experience in the Ad Verification space. I have a proven track record of driving business results for clients as well as extensive knowledge working across a wide array of different client verticals ranging from Tech, FMCG, and Entertainment amongst many others.

Self-starter, passionate professional with a Master of Business Administration (MBA) specialised in Marketing From The Cardiff Metropolitan University.

Rebecca Sparkes

Global Strategy Director

PHD

A strategist, a coach and a problem solver with two decades of comms planning and strategy experience. I run coaching workshops for fast and lasting change, work with survivors of domestic abuse on independence and strength and talk cancer in the workplace.

Mattias Spetz

President Global

Channel Factory

Mattias Spetz is the President Global for Channel Factory.

Nick Stringer

Vice President, Global Engagement & Operations

TAG

Vice President, Global Engagement & Operations, Trustworthy Accountability Group (TAG) - https://www.tagtoday.net. Helping to develop TAG’s footprint across the globe by working with companies and local stakeholders (e.g. trade bodies) and to ensure a consistent international approach to tackling criminal activity and promoting brand safety in digital advertising.

2021 Partners

TITLE PARTNER

Gold Partners

Silver Partners

EVENT PARTNER

FOUNDING AGENCY PARTNERS

PREMIER GLOBAL
CONTENT PARTNERS