--- title: Brand Safety Summit Europe at DMEXCO 2021 --- # BRAND SAFETY SUMMIT EUROPE AT DMEXCO SOLD OUT-WAIT LIST ONLY - ![Image](https://brandsafetysummit.com/hubfs/calendar_blue.png) September 9, 2021 - Main Conference - ![Image](https://brandsafetysummit.com/hubfs/clock.png) 10:00 AM - 6:00 PM CEST - ![Image](https://brandsafetysummit.com/hubfs/placeholder_blue.png) Live Virtual Format ## Who Attends ![Image](https://brandsafetysummit.com/hubfs/uber.png) ![Image](https://brandsafetysummit.com/hubfs/media.png) ![Image](https://brandsafetysummit.com/hubfs/Billups-Logo-Horizontal-RGB-7.png) ![Image](https://brandsafetysummit.com/hubfs/uber.png) ![Image](https://brandsafetysummit.com/hubfs/media.png) ![Image](https://brandsafetysummit.com/hubfs/Billups-Logo-Horizontal-RGB-7.png) ![Image](https://brandsafetysummit.com/hubfs/uber.png) ![Image](https://brandsafetysummit.com/hubfs/media.png) ![Image](https://brandsafetysummit.com/hubfs/Billups-Logo-Horizontal-RGB-7.png) ## BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS The Brand Safety Summit, the most important series that gathers global experts to address this critical industry topic, returns to DMEXCO in two distinct forms on 7 and 9 September 2021. On 7 September, the Brand Safety Summit expertise will come to life as a special session during the main DMEXCO@home program, featuring industry leaders sharing the latest best practices for ensuring brand safe experiences.  On 9 September, the Brand Safety Summit will host in partnership with DMEXCO, a half-day of programming and networking that spotlights global and regional perspectives presented by the most forward-thinking leaders at agencies, large platforms, and top tech providers. As a member of our global brand safety community, you’ll want to join *both days* to learn the latest and to participate in the best networking in our business. Our exclusive partnership with the main DMEXCO event allows us to distribute complimentary tickets to key members of our global community. [Please complete this short form to request a ticket](https://share.hsforms.com/1I-N-7l8zQxq6W8FqPQMDLw10z1p). Attendee List Event Gallery ## Speakers ![](https://brandsafetysummit.com/hubfs/Saiful%20Ahmed-1.png) Saiful Ahmed Director Ad Technology Omnicom Media Group A highly motivated individual with proven managerial experience within the digital media agency industry. With +15 years of digital media insight, knowledge and wisdom, gathered through direct client relationships, both at a technical and strategic operational level. Software Tester with extensive knowledge and experience of web-based systems and internet technologies including: HTML/XML, CSS, Flash and JavaScript. Learn More ** ![](https://brandsafetysummit.com/hubfs/Yale%20Cohen_headshot%20cropped%202014.jpg) Yale Cohen EVP, Global Digital Standards Publicis Media Exchange Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School. Learn More ** ![](https://brandsafetysummit.com/hubfs/sheila.jpg) Sheila Colclasure Global Chief Digital Responsibility and Public Policy Officer IPG Kinesso Leader of global digital responsibility, focused on ethically driven, accountability-based data stewardship and ethical AI. Deep experience in privacy, data ethics, and operational data governance as strategic Business Issue and foundation of trustworthiness in the Digital Age. Focus on client support, operational data governance, risk management, and innovative policy solution development, advocacy and success. Learn More ** ![](https://brandsafetysummit.com/hubfs/Karen%20Eccles%20Telegraph.png) Karen Eccles Senior Director, Commercial Innovation The Telegraph Premium publisher senior leadership. Strategic transformation, revenue growth, brand partnerships, proposition development, first party data strategy and productisation. Subscription first transformation strategy, ARPS, commercial product development, including 1st party data strategy and Metrics That Matter. Learn More ** ![](https://brandsafetysummit.com/hubfs/KonstantinosPapadatosFragkos.png) Konstantinos Papadatos Fragkos Quality & Brand Safety GroupM Germany Konstantinos Papadatos Fragkos does Quality & Brand Safety for GroupM Germany. Learn More ** ![](https://brandsafetysummit.com/hubfs/Michael_Fuhrmann.png) Michael Fuhrmann Regional VP, DACH, CEE DoubleVerify Michael Fuhrmann is the Regional VP, DACH, CEE for DoubleVerify. Learn More ** ![](https://brandsafetysummit.com/hubfs/Anne%20Goodman.png) Anne Goodman Founder Ventures in Blockchain Skillful leader and influencer with over 30 years' experience in the commercial management and governance of digital platforms, leading the matrix teams and organisation that underpins them. Extensive understanding of how to create strategic propositions for ad technology and media companies as well as developing the business and digital strategy to deliver revenue targets. Skills include driving business growth through strategic planning, technology application and integration, product innovation, third party alliances and organisation evolution. Learn More ** ![](https://brandsafetysummit.com/hubfs/Eli-Harris_269-x-269-1.jpg) Elijah Harris Global Digital Partnerships and Media Responsibility MAGNA Global I am a senior executive in the social media and performance marketing industry with extensive experience driving integrated digital solutions for many blue chip brands. I excel in crafting strategy, developing product and serving as a trusted advocate to agency, publishers and brands, alike. Learn More ** ![](https://brandsafetysummit.com/hubfs/Louis_Jones.png) Louis Jones Media & Marketing Consultant & Brand Safety Officer Brand Safety Institute Louis Jones is the Media & Marketing Consultant & Brand Safety Officer for Brand Safety Institute. Learn More ** ![](https://brandsafetysummit.com/hubfs/Jules_Kendrick.png) Jules Kendrick MD UK & Europe TAG Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets. Learn More ** ![](https://brandsafetysummit.com/hubfs/Arne%20Kirchem.png) Arne Kirchem Media Director DACH & NORDICS Unilever Arne Kirchem is the Media Director DACH & NORDICS for Unilever. Learn More ** ![](https://brandsafetysummit.com/hubfs/Paul%20Luckett.png) Paul Luckett Head of Commercial Ad Technology NewsCorp Australia Digital Advertising professional with extensive knowledge and experience in the technology that allows the Advertising industry to thrive. With knowledge of front end web technologies and the ability to understand and deconstruct complex technical concepts/issues, combined with my strong business acumen and passion for the industry make me an excellent candidate for success. Learn More ** ![](https://brandsafetysummit.com/hubfs/Robin-ONeill-458x458.png) Robin O'Neill Managing Director, Investment GroupM Robin O'Neill is the Managing Director of Investment for GroupM. Learn More ** ![](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot-1.jpg) Rob Rasko President Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.   While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.   He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. Learn More ** ![](https://brandsafetysummit.com/hubfs/Speaker%20Images%20DMEXCO%20Website%20Size.png) Chris Riedy VP, EMEA Twitter Chris brings almost 25 years of sales, business development & marketing experience and is currently Vice President, EMEA leading Twitter's business practice for Europe, Middle East and Africa. Formerly, Chris managed a team of ~100 (managers who manage Account Executives and Account Managers) focused on helping top clients and partners within US Retail, Finance, Travel and Mobile Applications successfully leverage Twitter’s platform to meet their marketing and business objectives. Chris joined Twitter in 2012 and prior to that Chris led the Business Development team at Wikia where he was focused on building sustainable revenue driving partnerships with strategic entities. Earlier in his career Chris co-founded the venture backed start up PhotoVoo! focused on revolutionizing creative expression and content sharing, led business development and product marketing at iWin, Inc and held sales and business development leadership positions at NexTag and LookSmart. Chris received his BA from Denison University in Granville, Oh and his MBA from Santa Clara University. Learn More ** ![](https://brandsafetysummit.com/hubfs/Diana%20Romero%20.png) Diana Romero Manager, Digital Standards & Partnerships, RoW Publicis Media Experienced Standards & Partnerships Manager, with vast expertise in the digital advertising space across Programmatic Media Planning and Activation, Campaign Management and Optimisation, Mobile and CTV Advertising as well as well as experience in the Ad Verification space. I have a proven track record of driving business results for clients as well as extensive knowledge working across a wide array of different client verticals ranging from Tech, FMCG, and Entertainment amongst many others. Self-starter, passionate professional with a Master of Business Administration (MBA) specialised in Marketing From The Cardiff Metropolitan University. Learn More ** ![](https://brandsafetysummit.com/hubfs/Rebecca%20Sparkes.png) Rebecca Sparkes Global Strategy Director PHD A strategist, a coach and a problem solver with two decades of comms planning and strategy experience. I run coaching workshops for fast and lasting change, work with survivors of domestic abuse on independence and strength and talk cancer in the workplace. Learn More ** ![](https://brandsafetysummit.com/hubfs/Mattias%20Spetz.png) Mattias Spetz President Global Channel Factory Mattias Spetz is the President Global for Channel Factory. Learn More ** ![](https://brandsafetysummit.com/hubfs/Nick%20Stringer.png) Nick Stringer Vice President, Global Engagement & Operations TAG Vice President, Global Engagement & Operations, Trustworthy Accountability Group (TAG) - https://www.tagtoday.net. Helping to develop TAG’s footprint across the globe by working with companies and local stakeholders (e.g. trade bodies) and to ensure a consistent international approach to tackling criminal activity and promoting brand safety in digital advertising. Learn More ** ![Close](https://brandsafetysummit.com/hubfs/mini.png) ## Speaker Details #### Full Name #### Job Title #### Company #### Speaker Bio ## Agenda 9:00 AM - 9:30 AM EST ![Image](https://brandsafetysummit.com/hubfs/logo.png) #### What to Know About SPO in CTV & Video ![Image](https://brandsafetysummit.com/hubfs/Pam%20AriyakulkanCropped_AmericanExpress.jpg) Pam Ariyakulkaran - American Express Pam Ariyakulkaran Lorem ipusm American Express Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/RobRakowitzHS-1.jpg) Rob Rakowitz - GARM Rob Rakowitz Lorem ipusm GARM Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/RachelNyswanderThomas-1.jpg) Rachel Nyswander Thomos - TAG Rachel Nyswander Thomos Lorem ipusm TAG Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/sarah-personette%20cropped%20-high-res.jpg) Karen Eccles - The Telegraph Karen Eccles Lorem ipusm The Telegraph Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum  is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. ![Image](https://brandsafetysummit.com/hubfs/logo.png) 9:30 AM - 10:30 AM EST ![Image](https://brandsafetysummit.com/hubfs/logo.png) #### What to Know About SPO in CTV & Video ![Image](https://brandsafetysummit.com/hubfs/RachelNyswanderThomas-1.jpg) Rachel Nyswander Thomos - TAG Rachel Nyswander Thomos Lorem ipusm TAG Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum  is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. ![Image](https://brandsafetysummit.com/hubfs/logo.png) Day One Day Two 4:00 pm - 4:18 pm ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### Helping to Keep Invalid Traffic (Fraud) Away From Our Clients: An Overview of the TAG European Fraud Benchmark Study ![Image](https://brandsafetysummit.com/hubfs/Jules_Kendrick.png) Jules Kendrick - TAG Jules Kendrick MD UK & Europe TAG Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets. ![Image](https://brandsafetysummit.com/hubfs/Saiful%20Ahmed-1.png) Saiful Ahmed - Omnicom Media Group Saiful Ahmed Director of Ad Technology Omnicom Media Group A highly motivated individual with proven managerial experience within the digital media agency industry. With +15 years of digital media insight, knowledge and wisdom, gathered through direct client relationships, both at a technical and strategic operational level. Software Tester with extensive knowledge and experience of web-based systems and internet technologies including: HTML/XML, CSS, Flash and JavaScript. ![Image](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot.jpg) Rob Rasko - The Brand Safety Summit Series Rob Rasko President The Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.   While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.   He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) 12:00 PM to 12:30 PM ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### Morning Networking and Welcome Remarks ![Image](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot.jpg) Rob Rasko - Brand Safety Summit Series Rob Rasko President Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.   While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.   He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. ![Image](https://brandsafetysummit.com/hubfs/KonstantinosPapadatosFragkos-1.png) Konstantinos Papadatos Fragkos - GroupM Germany Konstantinos Papadatos Fragkos Quality & Brand Safety GroupM Germany Konstantinos Papadatos Fragkos does Quality & Brand Safety for GroupM Germany. Rob Rasko sits down with Konstantinos Papadatos Fragkos, the head of GroupM Germany's brand safety team, to discuss current events in brand safety in Europe. ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) 12:30 PM - 1:00 PM [![Image](https://brandsafetysummit.com/hubfs/Twitter-2.png)](https://twitter.com/?lang=en) #### How Twitter Helps Brands Be Proactive about Safety ![Image](https://brandsafetysummit.com/hubfs/Chris%20Riedy.png) Chris Riedy - Twitter Chris Riedy VP, EMEA Twitter Chris brings almost 25 years of sales, business development & marketing experience and is currently Vice President, EMEA leading Twitter's business practice for Europe, Middle East and Africa. Formerly, Chris managed a team of ~100 (managers who manage Account Executives and Account Managers) focused on helping top clients and partners within US Retail, Finance, Travel and Mobile Applications successfully leverage Twitter’s platform to meet their marketing and business objectives. Chris joined Twitter in 2012 and prior to that Chris led the Business Development team at Wikia where he was focused on building sustainable revenue driving partnerships with strategic entities. Earlier in his career Chris co-founded the venture backed start up PhotoVoo! focused on revolutionizing creative expression and content sharing, led business development and product marketing at iWin, Inc and held sales and business development leadership positions at NexTag and LookSmart. Chris received his BA from Denison University in Granville, Oh and his MBA from Santa Clara University. A look at Twitter’s policies, products and partnerships that are making Twitter a safe place for people and brands. [![Image](https://brandsafetysummit.com/hubfs/Twitter-2.png)](https://twitter.com/?lang=en) 1:00 PN - 1:50 PM [![Image](https://brandsafetysummit.com/hubfs/DoubleVerify-logo-1.png)](https://doubleverify.com/) #### Striking the Right Suitability for Your Brand ![Image](https://brandsafetysummit.com/hubfs/Anne%20Goodman.png) Anne Goodman - Ventures in Blockchain Anne Goodman Founder Ventures in Blockchain Skilful leader and influencer with over 30 years' experience in the commercial management and governance of digital platforms, leading the matrix teams and organisation that underpins them. Extensive understanding of how to create strategic propositions for ad technology and media companies as well as developing the business and digital strategy to deliver revenue targets. Skills include driving business growth through strategic planning, technology application and integration, product innovation, third party alliances and organisation evolution. ![Image](https://brandsafetysummit.com/hubfs/Michael_Fuhrmann.png) Michael Fuhrmann - DoubleVerify Michael Fuhrmann Regional VP, DACH & CEE DoubleVerify Michael Fuhrmann is the Regional VP, DACH, CEE for DoubleVerify. ![Image](https://brandsafetysummit.com/hubfs/Rebecca%20Sparkes.png) Rebecca Sparkes - PHD Worldwide Rebecca Sparkes Global Strategy Director PHD Worldwide A strategist, a coach and a problem solver with two decades of comms planning and strategy experience. I run coaching workshops for fast and lasting change, work with survivors of domestic abuse on independence and strength and talk cancer in the workplace. ![Image](https://brandsafetysummit.com/hubfs/Arne%20Kirchem.png) Arne Kirchem - Unilever Arne Kirchem Media Director, DACH & Nordics Unilever Arne Kirchem is the Media Director DACH & NORDICS for Unilever. Over the past several years, advertisers have begun to recognize the distinction between brand safety and brand suitability. Appearing beside unquestionably objectionable content poses a reputation risk for almost any brand. Brand suitability, however, is more subjective. What’s suitable for one brand may not be suitable for another — this is especially true when it comes to our evolving news cycle. [![Image](https://brandsafetysummit.com/hubfs/DoubleVerify-logo-1.png)](https://doubleverify.com/) 2:00 PM - 2:45 PM [![Image](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New%20Logo%20May%202020.png)](https://channelfactory.com/) #### Why Front Page News & Professionally Produced Content Should Always Be Sold Out ![Image](https://brandsafetysummit.com/hubfs/Mattias%20Spetz.png) Mattias Spetz - Channel Factory Mattias Spetz President, Global Channel Factory Mattias Spetz is the President Global for Channel Factory. ![Image](https://brandsafetysummit.com/hubfs/Diana%20Romero%20.png) Diana Romero - Publicis Media Diana Romero Manager, Digital Standards & Partnerships Publicis Media Experienced Standards & Partnerships Manager, with vast expertise in the digital advertising space across Programmatic Media Planning and Activation, Campaign Management and Optimisation, Mobile and CTV Advertising as well as well as experience in the Ad Verification space. I have a proven track record of driving business results for clients as well as extensive knowledge working across a wide array of different client verticals ranging from Tech, FMCG, and Entertainment amongst many others. Self-starter, passionate professional with a Master of Business Administration (MBA) specialised in Marketing From The Cardiff Metropolitan University. ![Image](https://brandsafetysummit.com/hubfs/Paul%20Luckett.png) Paul Luckett - NewsCorp Paul Luckett Head of Commercial Ad Technology NewsCorp Digital Advertising professional with extensive knowledge and experience in the technology that allows the Advertising industry to thrive. With knowledge of front end web technologies and the ability to understand and deconstruct complex technical concepts/issues, combined with my strong business acumen and passion for the industry make me an excellent candidate for success. ![Image](https://brandsafetysummit.com/hubfs/Karen%20Eccles%20Telegraph.png) Karen Eccles - The Telegraph Karen Eccles Sr. Director, Commercial Innovation The Telegraph Premium publisher senior leadership. Strategic transformation, revenue growth, brand partnerships, proposition development, first party data strategy and productisation. Subscription first transformation strategy, ARPS, commercial product development, including 1st party data strategy and Metrics That Matter. Fake news is a worldwide concern that not only shares misinformation on the grandest scale, it also fuels fear into the hearts and minds of every human being without prejudice no matter the language, culture or geography. Now, more than ever, it is imperative to not only support, but where possible, fund professionally produced news on YouTube and any other news channel to ensure only the high quality, fact-based, content is seeing the light of day. [![Image](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New%20Logo%20May%202020.png)](https://channelfactory.com/) 2:45 PM - 3:15 PM [![Image](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector-1.png)](https://www.tagtoday.net/) #### TAG Fraud Benchmark Results For Asian Markets ![Image](https://brandsafetysummit.com/hubfs/Nick%20Stringer.png) Nick Stringer - Trustworthy Accountability Group Nick Stringer VP, Global Engagement & Operations Trustworthy Accountability Group Vice President, Global Engagement & Operations, Trustworthy Accountability Group (TAG) - https://www.tagtoday.net. Helping to develop TAG’s footprint across the globe by working with companies and local stakeholders (e.g. trade bodies) and to ensure a consistent international approach to tackling criminal activity and promoting brand safety in digital advertising. ![Image](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot.jpg) Rob Rasko - Brand Safety Summit Series Rob Rasko President Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.   While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.   He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. This session will feature findings from the latest TAG APAC Fraud Benchmark Study. Nick Stringer, Vice President, Global Engagement & Operations, TAG, will discuss how the Trustworthy Accountability Group continues to work towards a global solution to combat ad fraud. [![Image](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector-1.png)](https://www.tagtoday.net/) 3:20 PM - 4:00 PM [![Image](https://brandsafetysummit.com/hubfs/Kinesso.png)](https://kinesso.com/) #### Data, Public Policy, and the Legislative Environment in Europe ![Image](https://brandsafetysummit.com/hubfs/Sheila-Colclasure.jpg) Sheila Colclasure - IPG Kinesso Sheila Colclasure Global Chief Digital Responsibility and Public Policy Officer IPG Kinesso Leader of global digital responsibility, focused on ethically driven, accountability-based data stewardship and ethical AI. Deep experience in privacy, data ethics, and operational data governance as strategic Business Issue and foundation of trustworthiness in the Digital Age. Focus on client support, operational data governance, risk management, and innovative policy solution development, advocacy and success. ![Image](https://brandsafetysummit.com/hubfs/614group%20March2021/Images/Robert%20Rasko.jpg) Robert Rasko - Brand Safety Summit Series Robert Rasko President Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.   While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.   He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. Rob Rasko, President, Brand Safety Series, will be in a fireside chat with Sheila Colclasure, Head of Digital Responsibility and Public Policy, IPG Kinesso, one of the world's largest holding companies. Colclasure is well-known as a voice of reason who has lobbied on the topic in Washington and European legislatures. Rasko and Colclasure will talk specifically about how advertising executives can prepare for new policies that are likely coming on the horizon. [![Image](https://brandsafetysummit.com/hubfs/Kinesso.png)](https://kinesso.com/) 3:50 PM - 4:00 PM ![Image](https://brandsafetysummit.com/hubfs/Fathom-Logo-Color.png) #### Insights on the Future of Travel Readiness ![Image](https://brandsafetysummit.com/hubfs/614group%20March2021/Images/Robert%20Rasko.jpg) Robert Rasko - Brand Safety Summit Series Robert Rasko President Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.   While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.   He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. Company executives across the globe are wrestling with how business travel has been and will be disrupted by recent events and business transformation. Rob Rasko, President, Brand Safety Summit Series, will share a preview of findings from the Event Travel Readiness Report set to publish later this month ![Image](https://brandsafetysummit.com/hubfs/Fathom-Logo-Color.png) 4:00 PM - 4:45 PM ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### A More Consumer Responsible Approach to Brand Safety ![Image](https://brandsafetysummit.com/hubfs/Louis_Jones.png) Louis Jones - Brand Safety Institute Louis Jones Media & Marketing Consultant & Brand Safety Officer Brand Safety Institute Louis Jones is the Media & Marketing Consultant & Brand Safety Officer for Brand Safety Institute. ![Image](https://brandsafetysummit.com/hubfs/Yale%20Cohen_headshot%20cropped%202014.jpg) Yale Cohen - Publicis Media Yale Cohen EVP, Global Digital Standards Publicis Media Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School. ![Image](https://brandsafetysummit.com/hubfs/Robin-ONeill-458x458.png) Robin O'Neill - Investment, GroupM Robin O'Neill Managing Director Investment, GroupM Robin O'Neill is the Managing Director of Investment for GroupM. ![Image](https://brandsafetysummit.com/hubfs/Eli-Harris_269-x-269-1.jpg) Elijah Harris - MAGNA Global Elijah Harris Global Digital Partnerships and Media Responsibility MAGNA Global I am a senior executive in the social media and performance marketing industry with extensive experience driving integrated digital solutions for many blue chip brands. I excel in crafting strategy, developing product and serving as a trusted advocate to agency, publishers and brands, alike. As brand safety matures across the globe, many advertisers and agencies are expanding the concept of brands being more socially aware and pushing for alignment to corporate values. These values now include diversity & inclusion, algorithmic fairness, data ethics, sustainability, truth, and a balanced approach to sources of (mis/dis)information. Media buyers are putting a finer point on their market approaches and are discussing how to manage through to achieve a better complement of media “responsibility". Some have dubbed it "Responsible Investment", while other have focused on "Brand Integrity" or "Brand Assurance". Hear from the practitioners on why these definitions matter. ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) 4:45 pm - 4:50 pm ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### Closing Remarks ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) 4:50 pm - 6:00 pm ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### Afternoon Networking ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) ![Close](https://brandsafetysummit.com/hubfs/mini.png) ## Speaker Details #### Full Name #### Job Title #### Company #### Speaker Bio ## Passes Benefits ** Register ## Event Gallery ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_28.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_113.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_134.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_66.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_61.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_212.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_48.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_62.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_160.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_69.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_161.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_64%20(1).jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_74.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_181.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_65.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_209.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_29.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_170.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_175.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_28.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_113.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_134.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_66.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_61.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_212.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_48.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_62.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_160.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_69.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_161.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_64%20(1).jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_74.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_181.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_65.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_209.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_29.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_170.jpg) ![Image](https://brandsafetysummit.com/hubfs/BSS_2022_Event_gallery/614group_brand_safety_summit_2021_lowres_175.jpg) ## 2021 Partners ### TITLE PARTNER - [![](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New%20Logo%20May%202020-1.png)](https://channelfactory.com/) ### Gold Partners - [![](https://brandsafetysummit.com/hubfs/DoubleVerify-logo-1.png)](https://doubleverify.com/) ### Silver Partners - [![](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector-1.png)](https://www.tagtoday.net/) - [![](https://brandsafetysummit.com/hubfs/Twitter-2.png)](https://twitter.com/?lang=en) ### EVENT PARTNER - [![](https://brandsafetysummit.com/hubfs/DMEXCO_Logo_2021_CMYK_COLOR_03.jpg)](https://dmexco.com/) ### FOUNDING AGENCY PARTNERS - [![](https://brandsafetysummit.com/hubfs/GroupM_Logo_NAVYandBRIGHTBLUE_RGB-2.png)](https://www.groupm.com/) ### PREMIER GLOBAL CONTENT PARTNERS - [![](https://brandsafetysummit.com/hubfs/dentsu-vector-logo-1.png)](https://www.dentsu.com/) - [![](https://brandsafetysummit.com/hubfs/matterkind-1.jpg)](https://matterkind.com/) - [![](https://brandsafetysummit.com/hubfs/PUB_Logo_Media_RVB-3.png)](https://www.publicisgroupe.com/en/splash-en) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://brandsafetysummit.com/media-transcripts/59611038321/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://1725037.fs1.hubspotusercontent-na1.net/hubfs/1725037/Sightly%20v2_1.mp4", "dateModified" : "2025-12-09T21:13:27.229Z", "description" : "", "duration" : 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