BRAND SAFETY SUMMIT London

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  • Image Thursday 22 July 2021
  • Image 9:30 AM - 5:30 PM BST
  • Image Live Virtual Format

BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS

The Brand Safety Summit Series is the most important gathering of industry experts on this critical topic. Brand safety has never been more central to the work of marketers, agency leaders, ad tech experts, and publishers, and this year we’ll cover the biggest brand safety issues in new and interesting ways.

As a member of our global brand safety community, you’ll want to join us for the opportunity to participate in discussions that feature global and regional perspectives from the most forward-thinking leaders in advertising. You’ll gain high-level strategic insights as well as useful day-to-to-day tactics you can put to work immediately. These learnings are available only to this exclusive community.

Agenda

9:00 AM - 9:30 AM

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Welcome Remarks

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Rob Rasko - The Brand Safety Summit Series

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9:30 AM - 10:30 AM

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What Does it Mean to be Proactive Versus Reactive in the Areas of Diversity, Equity, and Inclusion?

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Juliet McCutcheon - Channel Factory

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Tamara Littleton - The Social Element

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Chris Kenna - Brand Advance

Everyone is talking about diversity, equity, and inclusion, but what does it take to be proactive versus reactive? Chris Kenna, CEO of Brand Advance, and Tamara Littleton, CEO of The Social Element, join Juliet McCutcheon, Sales Director UK, Channel Factory in this timely discussion on how we as industry leaders can take a pragmatic and operational approach to these important issues.

Opening Remarks_Fireside Chat with Mastercard A Marketers Look at 2020, Lessons from the Pandemic in
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10:30 AM - 11:15 AM

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TikTok, Creators and Brand Safety: Helping Brands Sell Safely

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Julien Wettstein - TikTok

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Bahar Bozdogan - TikTok

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Stevan Randjelovic - GroupM

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Sherice Banton - TikTok creator

In discussion with Group M's Stevan Randjelovic, Director of Brand Safety and Digital Risk for EMEA, TikTok will provide an update on its brand safety roadmap, and how creators play an important role in how they deal with brand suitability. Joined by highly successful TikTok creator Sherice Banton (@shericebanton), Stevan and the TikTok team will then discuss how creators consider safety and suitability when working with brands, along with some practical guidance for brands on working with creators.

TikTok, Creators and Brand Safety_Helping Brands Sell Safe_1-2
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11:15 AM - 12:00 PM

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A Dive Into the Results of the 2021 TAG European Fraud Benchmark Study

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Rob Rasko - The Brand Safety Summit Series

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Stevan Randjelovic - GroupM

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Jules Kendrick - TAG

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Diana Romero - Publicis Media

Hear findings from the 2021 TAG European Fraud Benchmark Study. Jules Kendrick, MD UK & Europe, TAG, will discuss how the Trustworthy Accountability Group has led the fight against invalid traffic (IVT) during the COVID-19 pandemic, and share the latest trends in IVT. 

Jules will join in conversation with Stevan Randjelovic, Director of Brand Safety and Digital Risk, EMEA for GroupM, and Rob Rasko, President of the Brand Safety Summit Series. 

A Dive Into the Results of the 2021 TAG European Fraud Bench_1_1-1
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12:00 PM - 12:30 PM

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Digital Piracy: An Update

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Graeme Grant - IFPI

The conversation regarding digital piracy is evolving as are the pirates, hear about the history of tactics of copyright infringement from the global leader in Anti Piracy efforts.

Digital Piracy- An Update_1-1
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12:30 PM - 1:30 PM

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A Data-Driven Investigation into the COVID-19 Vaccine Conversation Gap on Twitter, and How Brands Could Be Playing a Role to Fill It

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Ian Ardouin-Fumat - Twitter Next Creative Lab

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Tom Chirico - Twitter Next Creative Lab

As COVID-19 vaccines become increasingly available worldwide, the challenge shifts to creating widespread demand and adoption across communities.

Every day, people are coming to Twitter to talk about what’s happening with COVID-19 vaccinations. The Insights Science team from Twitter Next conducted a first-of-its-kind analysis of over 1M Tweets from January 1 to April 30, 2021, to understand:

--How the conversation is spreading

--Who the conversation is reaching (and not reaching)

--What influences someone to Tweet about COVID-19 vaccinations

--Why brands Tweeting about COVID-19 vaccinations have a significant impact

 

A Data-Driven Investigation into the COVID-19 Vaccine..--1
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2:30 PM - 3:30 PM

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Cookieless Advertising, Identity and Measuring Outcomes

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Ellie Edwards-Scott - The Advisory Collective

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Ruben Vinagre - Barcelo Hotel Group

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Vikram Kulkarni - Nielsen

Over the past few years, new regulations in relation to data privacy and security resulted in fewer cookies and ad IDs available. As a result, marketers across the industry soon started to feel the direct impacts this would have on measuring the value of their campaigns.

Join Nielsen’s Vikram Kulkarni, VP Customer Success and Barcelo Hotel Group’s Ruben Vinagre, Manager Adtech, Martech & Attribution as they speak to our own Ellie Edwards, for a deep dive into the evolving impact of a cookieless future, as they unpack what this means for advertisers who are looking to optimize their ad spend to its full potential in this new world.

Cookieless Advertising, Identity and Measuring Outcomes_1
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3:30 PM - 4:30 PM

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An announcement of a transparency pilot from TAG's Trustnet with an interview with O2 about some key results

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Tim Brown - Fiducia

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Sohel Modi - O2 (Telefonica UK)

An Interview with O2 on an exciting industry initiative.

An announcement of a transparency pilot from TAG_s Trustnet-1
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4:30 PM - 5:00 PM

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A Fresh Perspective on Transparency & Accountability in Programmatic Advertising

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Justin Pearse - New Digital Age

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Sturae Hickley - GroupM

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Nigel Ashton - Unruly

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Emily Palmer - Emily Ad Woman Ltd

Where does that 15% go? This question seems to be in the lips of advertisers and the market for the past couple of years. Can we look at and share data which makes this question disappear or are there roadblocks which we just cant overcome? Today, with SPO and DPO as common practices, we need to work together to build the next generation of programmatic media with transparency and accountability at the core.

In this session, industry experts will discuss how to solve today’s programmatic media transparency challenges and share real-life experiences and fresh insights into exactly how transparent the programmatic ecosystem is.

A Fresh Perspective on Transparency _ Accountability_1-1
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5:00 PM - 5:30 PM

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A More Consumer Responsible Approach to Brand Safety

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Louis Jones - Brand Safety Institute

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Yale Cohen - Publicis Media

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Robin O'Neill - GroupM

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Elijah Harris - MAGNA

As brand safety matures across the globe, many advertisers and agencies are expanding the concept of brands being more socially aware and pushing for alignment to corporate values.  These values now include diversity & inclusion, algorithmic fairness, data ethics, sustainability, truth, and a balanced approach to sources of (mis/dis)information.  Media buyers are putting a finer point on their market approaches and are discussing how to manage through to achieve a better complement of media “responsibility".  Some have dubbed it "Responsible Investment", while other have focused on "Brand Integrity" or "Brand Assurance".  Hear from the practitioners on why these definitions matter.

A More Consumer Responsible Approach to Brand Safety_2_1-1
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9:00 AM - 9:30 AM EST

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What to Know About SPO in CTV & Video

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Pam Ariyakulkaran - American Express

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Karen Eccles - The Telegraph

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Sightly v2_1
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9:30 AM - 10:30 AM EST

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What to Know About SPO in CTV & Video

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Sightly v2_1
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9:00 AM to 9:30 AM

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Lorem Ipsum is simply dummy text of the printing

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Karen Eccles - The Telegraph

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Karen Eccles - The Telegraph

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9:30 AM to 10:00 AM

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Lorem Ipsum is simply dummy text of the printing

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Rob Rakowitz - GARM

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Karen Eccles - The Telegraph

Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Speakers

Ian Ardouin-Fumat

Insights Scientist

Twitter Next Creative Lab

Ian Ardouin-Furmat is an Insights Scientist for Twitter Next Creative Lab.

Nigel Ashton

VP Global Client Partner

Unruly

Nigel is an accomplished individual and inspirational team leader demonstrating an ability to drive business growth through passion, precision and persistence. This covers all aspects of Local and Global Sales / Business Development from traditional off-line channels through to multi-screen programmatic online and connected TV. Nigel has a rare ability to plan & execute strategic and tactical business partnerships whilst ensuring exceptional client service. He has contributed to the thought leadership programme of every company he has worked at and he is an accomplished public speaker.

Nigel has proven to be highly adaptable by working with culturally diverse teams (internal and external) across the USA, Europe, MENA, Australia & APAC. He has managed direct reports and cross-functional sales teams in small start-ups and major listed corporates executing a host of innovative brand partnerships involving media, editorial, sponsorships, branded content, experiential, creative technology and e-commerce.

Nigel is VP Global Client Partner at Unruly. He has built deep relationships with major blue chip client and agency partners across the globe, in particular with Unilever where he leads the global JBP, developing custom digital marketing strategies and providing marketing analysis to execute new media partnerships that drive revenue growth across multiple markets

Prior to joining Unruly, Nigel was at Verizon and before that Microsoft. He launched the Retail vertical at Microsoft and wrote the client engagement strategy for the EMEA client partnerships team. He created a shopper measurement initiative called Shop-R and partnered with John Lewis and partners on an initiative that contributed to a Cannes Lion.

He is a qualified Circl coach and member of the Bloom Exchange 2021.

Nigel is a DEI champion in the workplace. At Verizon he co-launched an ERG for Parents and Carers and is a member of the DEI team at Unruly.

Sherice Banton

TikTok Creator

With 4 years' experience on TikTok, I help businesses grow their own brand on the platform.

Gaining 1.7million followers doesn't come easy, but it has allowed me to collaborate with brands such as Adobe, Warner Brothers, Harper Collins and Universal, and that has taught me so much about how to effectively put your message across in a way that people are more likely to engage.

Because let's face it, people are not on TikTok to watch your ads. So how can you create content in a way that draws people in rather than puts them off? Again, and again, and again.

That's what I help brands to figure out. Along with all the nuances that come with being a creator on TikTok.

My work has also allowed me to speak at events with Samsung, the IAB, IAA, TikTok, Mindshare and others.

Bahar Bozdogan

Brand Safety Product Lead, EU

TikTok

Bahar Bozdogan is the Brand Safety Product Lead, EU for TikTok.

Tim Brown

Co-Founder

Fiducia

+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.

Tom Chirico

Head of Creative Development

Twitter Next Creative Lab

Digital marketing executive driven by the endless pursuit of building teams that generate big ideas worth talking about. Expertise in helping marketers turn complex data into simple human insight that inspires creativity. Platform, client, and agency leadership experience driving brands to activate award winning strategic partnerships, content and communications strategy, emerging tech experimentation, global live+digital broadcast events, and influencer + marquee talent relationships.

Friend of all dogs.

Speaker: SXSW, 4A's Strategy Festival, PSFK Future of Advertising, Social Media Week, 3% Conference, ANA Marketing Masters, Forbes CMO Summit.

Yale Cohen

EVP, Global Digital Standards

Publicis Media Exchange

Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School.

Ellie Edwards-Scott

Co-Founder

The Advisory Collective

Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy working with businesses, supporting their successful launch and growth strategies as well as digital acceleration projects.

Ellie has over 20 years’ experience in the advertising and media industry, the last 15 of which have been within digital. Ellie started consulting in 2015, first working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi and then with companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom.

A champion for inclusivity, Ellie has sat on the AdTECH London advisory board and is Co-Founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 250+ of the most senior and entrepreneurial women in the digital advertising industry. The group aims to open doors for females within the industry, providing speakers for events and contributors to industry opinion pieces. She is currently launching a group for Black women in Media – aiming to increase visibility and opportunities within the sector.

In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the care and support sector. She is also a trustee for Digilearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds.

Graeme Grant

Director of Content Protection & Enforcement

IFPI

Growing up, I was always fascinated by film, music and the creative arts. The ability to create, be recognised and rewarded for your creation is vital to the future of industry.

I am pleased to say that I have over 12 years of experience in assisting creators and their representatives ensure that they are both recognised and rewarded for their work. As an anti-piracy professional, I continue to work hard to remove unauthorised and unlicensed content across many industries and jurisdictions through the development of anti-piracy teams, innovative strategies and techniques.

My colleagues, staff, clients and friends know me as a creator of innovative strategies and approaches who is incredibly focused. I pride myself on empowering those around me to voice and drive their own creativity with confidence and conviction whilst focusing them on actions that make an impact.

I currently work within the music industry and the global trade body IFPI. IFPI represents the recording industry, their artists and labels on many matters including anti-piracy, legal and licensing to name a few. Recently, I managed my anti-piracy team through our busiest period in which the most anticipated album of 2014, Taylor Swift 1989, was released. Through our strategies, techniques and actions we were able to assist Taylor become the biggest selling female artist of 2014 and IFPI’s artist of the year by ensuring only safe and legitimate content was available for consumers.

I continuously strive to adapt our team and strategies to the changing landscape and methods used by those who seek to prevent content owners benefiting from their creations.

I thoroughly enjoy discussing our field and welcome any expertise requests or questions from those interested in our work.

Elijah Harris

Global Digital Partnerships and Media Responsibility

MAGNA

I am a senior executive in the social media and performance marketing industry with extensive experience driving integrated digital solutions for many blue chip brands. I excel in crafting strategy, developing product and serving as a trusted advocate to agency, publishers and brands, alike. Have a read and see why we should work together.

Sturae Hickley

Head of Programmatic

GroupM

Sturae Hickley is the Head of Programmatic for GroupM.

Jules Kendrick

MD UK & Europe

TAG

Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets.

Chris Kenna

CEO & Founder

Brand Advance

Chris Kenna is an entrepreneur and marketeer with over 12 years experience and a passion for diversity in media and marketing.

Brand Advance was founded as the industry's first dedicated global diversity media network.
We are a communications platform and business that connects brands with diversity audiences, through comprehensive data and insight, media planning and buying, partnerships and content services.

Vikram Kulkarni

VP Customer Success

Nielsen

Vikram Kulkarni is the VP Customer Success for Nielsen.

Louis Jones

Media & Marketing Consultant & Brand Safety Officer

Brand Safety Institute

Louis Jones is the Media & Marketing Consultant & Brand Safety Officer for Brand Safety Institute.

Tamara Littleton

Founder & CEO

The Social Element

I'm the founder and CEO of The Social Element, a social media agency that works with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff and Visa to ensure their social media is creating genuine human connections with consumers.
I set up the business with the ambition of challenging the conventional agency model, pioneering and building a distributed workforce model that to this day is truly innovative in the agency market. This has enabled the agency to attract a diverse pool of top talent who can deliver innovative social media strategies to global clients, while engaging in a way that is relevant to any market, timezone, language or culture.
In 2013, I co-founded Polpeo, a crisis simulation platform which helps brands and their agencies withstand a crisis breaking on social through the use of simulation technology.

Juliet McCutcheon

Sales Director UK

Channel Factory

Juliet McCutcheon is a Sales Director for Channel Factory in the UK.

Sohel Modi

Ad Tech Strategy and Implementation Lead

O2 (Telefonica UK)

Sohel Modi is the Ad Tech Strategy and Implementation Lead for O2 (Telefonica UK).

Robin O'Neill

Managing Director, Investment

GroupM

Robin O'Neill is the Managing Director of Investment for GroupM.

Emily Palmer

Digital Marketing and Media Consultant

Emily Ad Woman LTD

Emily Palmer is the Digital Marketing and Media Consultant at Emily Ad Woman LTD.

Justin Pearse

Editor

New Digital Age

Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries.
I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.

Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite.

Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total.

I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.

Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.

Stevan Randjelovic

Director, Brand Safety and Digital Risk, EMEA

GroupM

Stevan Randjelovic is Director, Brand Safety and Digital Risk, EMEA for GroupM.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.

While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.

He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Diana Romero

Manager, Digital Standards & Partnerships

RoW Publicis

Experienced Standards & Partnerships Manager, with vast expertise in the digital advertising space across Programmatic Media Planning and Activation, Campaign Management and Optimisation, Mobile and CTV Advertising as well as well as experience in the Ad Verification space. I have a proven track record of driving business results for clients as well as extensive knowledge working across a wide array of different client verticals ranging from Tech, FMCG, and Entertainment amongst many others.

Self-starter, passionate professional with a Master of Business Administration (MBA) specialised in Marketing From The Cardiff Metropolitan University.

Ruben Vinagre

Performance Marketing Manager

Barcelo Hotel Group

Experienced professional on marketing online and ecommerce within different industries.
I define myself as a versatile and self-taught profile with strong knowledge in the areas of analytics, paid search, metasearch, affiliates marketing, display and digital strategy.

Julien Wettstein

Creator Solutions Lead, EU

TikTok

Julien Wettstein is the Creator Solutions Lead in the EU for TikTok.

Partners

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Who Attends

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