--- title: Brand Safety Summit London 2021 --- # BRAND SAFETY SUMMIT London [Learn More](https://brandsafetysummit.com/Marketing@614group.com) - ![Image](https://brandsafetysummit.com/hubfs/calendar_blue.png) Thursday 22 July 2021 - ![Image](https://brandsafetysummit.com/hubfs/clock.png) 9:30 AM - 5:30 PM BST - ![Image](https://brandsafetysummit.com/hubfs/placeholder_blue.png) Live Virtual Format ## Who Attends ![Image](https://brandsafetysummit.com/hubfs/uber.png) ![Image](https://brandsafetysummit.com/hubfs/media.png) ![Image](https://brandsafetysummit.com/hubfs/Billups-Logo-Horizontal-RGB-7.png) ![Image](https://brandsafetysummit.com/hubfs/uber.png) ![Image](https://brandsafetysummit.com/hubfs/media.png) ![Image](https://brandsafetysummit.com/hubfs/Billups-Logo-Horizontal-RGB-7.png) ![Image](https://brandsafetysummit.com/hubfs/uber.png) ![Image](https://brandsafetysummit.com/hubfs/media.png) ![Image](https://brandsafetysummit.com/hubfs/Billups-Logo-Horizontal-RGB-7.png) ## BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS The Brand Safety Summit Series is the most important gathering of industry experts on this critical topic. Brand safety has never been more central to the work of marketers, agency leaders, ad tech experts, and publishers, and this year we’ll cover the biggest brand safety issues in new and interesting ways. As a member of our global brand safety community, you’ll want to join us for the opportunity to participate in discussions that feature global and regional perspectives from the most forward-thinking leaders in advertising. You’ll gain high-level strategic insights as well as useful day-to-to-day tactics you can put to work immediately. These learnings are available only to this exclusive community. Attendee List Event Gallery ## Speakers ![](https://brandsafetysummit.com/hubfs/269-x-269_1.jpg) Ian Ardouin-Fumat Insights Scientist Twitter Next Creative Lab Ian Ardouin-Furmat is an Insights Scientist for Twitter Next Creative Lab. Learn More ** ![](https://brandsafetysummit.com/hubfs/Screen%20Shot%202021-07-12%20at%207.46.42%20PM.png) Nigel Ashton VP Global Client Partner Unruly Nigel is an accomplished individual and inspirational team leader demonstrating an ability to drive business growth through passion, precision and persistence. This covers all aspects of Local and Global Sales / Business Development from traditional off-line channels through to multi-screen programmatic online and connected TV. Nigel has a rare ability to plan & execute strategic and tactical business partnerships whilst ensuring exceptional client service. He has contributed to the thought leadership programme of every company he has worked at and he is an accomplished public speaker. Nigel has proven to be highly adaptable by working with culturally diverse teams (internal and external) across the USA, Europe, MENA, Australia & APAC. He has managed direct reports and cross-functional sales teams in small start-ups and major listed corporates executing a host of innovative brand partnerships involving media, editorial, sponsorships, branded content, experiential, creative technology and e-commerce. Nigel is VP Global Client Partner at Unruly. He has built deep relationships with major blue chip client and agency partners across the globe, in particular with Unilever where he leads the global JBP, developing custom digital marketing strategies and providing marketing analysis to execute new media partnerships that drive revenue growth across multiple markets Prior to joining Unruly, Nigel was at Verizon and before that Microsoft. He launched the Retail vertical at Microsoft and wrote the client engagement strategy for the EMEA client partnerships team. He created a shopper measurement initiative called Shop-R and partnered with John Lewis and partners on an initiative that contributed to a Cannes Lion. He is a qualified Circl coach and member of the Bloom Exchange 2021. Nigel is a DEI champion in the workplace. At Verizon he co-launched an ERG for Parents and Carers and is a member of the DEI team at Unruly. Learn More ** ![](https://brandsafetysummit.com/hubfs/ShericeBanton%20(1).jpeg) Sherice Banton TikTok Creator With 4 years' experience on TikTok, I help businesses grow their own brand on the platform. Gaining 1.7million followers doesn't come easy, but it has allowed me to collaborate with brands such as Adobe, Warner Brothers, Harper Collins and Universal, and that has taught me so much about how to effectively put your message across in a way that people are more likely to engage. Because let's face it, people are not on TikTok to watch your ads. So how can you create content in a way that draws people in rather than puts them off? Again, and again, and again. That's what I help brands to figure out. Along with all the nuances that come with being a creator on TikTok. My work has also allowed me to speak at events with Samsung, the IAB, IAA, TikTok, Mindshare and others. Learn More ** ![](https://brandsafetysummit.com/hubfs/Bahar.jpeg) Bahar Bozdogan Brand Safety Product Lead, EU TikTok Bahar Bozdogan is the Brand Safety Product Lead, EU for TikTok. Learn More ** ![](https://brandsafetysummit.com/hubfs/Tim%20%20Brown%20Co-Founder%20Fiducia-1.jpeg) Tim Brown Co-Founder Fiducia +20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo. Learn More ** ![](https://brandsafetysummit.com/hubfs/269-x-269_2.jpg) Tom Chirico Head of Creative Development Twitter Next Creative Lab Digital marketing executive driven by the endless pursuit of building teams that generate big ideas worth talking about. Expertise in helping marketers turn complex data into simple human insight that inspires creativity. Platform, client, and agency leadership experience driving brands to activate award winning strategic partnerships, content and communications strategy, emerging tech experimentation, global live+digital broadcast events, and influencer + marquee talent relationships. Friend of all dogs. Speaker: SXSW, 4A's Strategy Festival, PSFK Future of Advertising, Social Media Week, 3% Conference, ANA Marketing Masters, Forbes CMO Summit. Learn More ** ![](https://brandsafetysummit.com/hubfs/Yale%20Cohen_headshot%20cropped%202014.jpg) Yale Cohen EVP, Global Digital Standards Publicis Media Exchange Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School. Learn More ** ![](https://brandsafetysummit.com/hubfs/Ellie-Headshot-378x378.jpeg) Ellie Edwards-Scott Co-Founder The Advisory Collective Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy working with businesses, supporting their successful launch and growth strategies as well as digital acceleration projects. Ellie has over 20 years’ experience in the advertising and media industry, the last 15 of which have been within digital. Ellie started consulting in 2015, first working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi and then with companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom. A champion for inclusivity, Ellie has sat on the AdTECH London advisory board and is Co-Founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 250+ of the most senior and entrepreneurial women in the digital advertising industry. The group aims to open doors for females within the industry, providing speakers for events and contributors to industry opinion pieces. She is currently launching a group for Black women in Media – aiming to increase visibility and opportunities within the sector. In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the care and support sector. She is also a trustee for Digilearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds. Learn More ** ![](https://brandsafetysummit.com/hubfs/Director%20of%20Content%20Protection%20%26%20Enforcement%2c%20IFPI.jpeg) Graeme Grant Director of Content Protection & Enforcement IFPI Growing up, I was always fascinated by film, music and the creative arts. The ability to create, be recognised and rewarded for your creation is vital to the future of industry. I am pleased to say that I have over 12 years of experience in assisting creators and their representatives ensure that they are both recognised and rewarded for their work. As an anti-piracy professional, I continue to work hard to remove unauthorised and unlicensed content across many industries and jurisdictions through the development of anti-piracy teams, innovative strategies and techniques. My colleagues, staff, clients and friends know me as a creator of innovative strategies and approaches who is incredibly focused. I pride myself on empowering those around me to voice and drive their own creativity with confidence and conviction whilst focusing them on actions that make an impact. I currently work within the music industry and the global trade body IFPI. IFPI represents the recording industry, their artists and labels on many matters including anti-piracy, legal and licensing to name a few. Recently, I managed my anti-piracy team through our busiest period in which the most anticipated album of 2014, Taylor Swift 1989, was released. Through our strategies, techniques and actions we were able to assist Taylor become the biggest selling female artist of 2014 and IFPI’s artist of the year by ensuring only safe and legitimate content was available for consumers. I continuously strive to adapt our team and strategies to the changing landscape and methods used by those who seek to prevent content owners benefiting from their creations. I thoroughly enjoy discussing our field and welcome any expertise requests or questions from those interested in our work. Learn More ** ![](https://brandsafetysummit.com/hubfs/Eli-Harris_269-x-269-1.jpg) Elijah Harris Global Digital Partnerships and Media Responsibility MAGNA I am a senior executive in the social media and performance marketing industry with extensive experience driving integrated digital solutions for many blue chip brands. I excel in crafting strategy, developing product and serving as a trusted advocate to agency, publishers and brands, alike. Have a read and see why we should work together. Learn More ** ![](https://brandsafetysummit.com/hubfs/Sturae%20Hickley.jpg) Sturae Hickley Head of Programmatic GroupM Sturae Hickley is the Head of Programmatic for GroupM. Learn More ** ![](https://brandsafetysummit.com/hubfs/269x269.jpg) Jules Kendrick MD UK & Europe TAG Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets. Learn More ** ![](https://brandsafetysummit.com/hubfs/Chris%20Headshot-1.jpg) Chris Kenna CEO & Founder Brand Advance Chris Kenna is an entrepreneur and marketeer with over 12 years experience and a passion for diversity in media and marketing. Brand Advance was founded as the industry's first dedicated global diversity media network. We are a communications platform and business that connects brands with diversity audiences, through comprehensive data and insight, media planning and buying, partnerships and content services. Learn More ** ![](https://brandsafetysummit.com/hubfs/Vikram%20Kulkarni%20VP%20Customer%20Success%20Nielsen.jpeg) Vikram Kulkarni VP Customer Success Nielsen Vikram Kulkarni is the VP Customer Success for Nielsen. Learn More ** ![](https://brandsafetysummit.com/hubfs/Louis_Jones.png) Louis Jones Media & Marketing Consultant & Brand Safety Officer Brand Safety Institute Louis Jones is the Media & Marketing Consultant & Brand Safety Officer for Brand Safety Institute. Learn More ** ![](https://brandsafetysummit.com/hubfs/BSte%20Tamara%20Littleton.jpg) Tamara Littleton Founder & CEO The Social Element I'm the founder and CEO of The Social Element, a social media agency that works with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff and Visa to ensure their social media is creating genuine human connections with consumers. I set up the business with the ambition of challenging the conventional agency model, pioneering and building a distributed workforce model that to this day is truly innovative in the agency market. This has enabled the agency to attract a diverse pool of top talent who can deliver innovative social media strategies to global clients, while engaging in a way that is relevant to any market, timezone, language or culture. In 2013, I co-founded Polpeo, a crisis simulation platform which helps brands and their agencies withstand a crisis breaking on social through the use of simulation technology. Learn More ** ![](https://brandsafetysummit.com/hubfs/https-www.linkedin.cominjuliet-mccutcheon-273658a1%3ForiginalSubdomain=uk.jpeg) Juliet McCutcheon Sales Director UK Channel Factory Juliet McCutcheon is a Sales Director for Channel Factory in the UK. Learn More ** ![](https://brandsafetysummit.com/hubfs/Sohel%20Modi%2c%20Ad%20tech%20Strategy%20and%20Implementation%20lead%2c%20O2%20(Telefonica%20UK).jpeg) Sohel Modi Ad Tech Strategy and Implementation Lead O2 (Telefonica UK) Sohel Modi is the Ad Tech Strategy and Implementation Lead for O2 (Telefonica UK). Learn More ** ![](https://brandsafetysummit.com/hubfs/Robin-ONeill-458x458.png) Robin O'Neill Managing Director, Investment GroupM Robin O'Neill is the Managing Director of Investment for GroupM. Learn More ** ![](https://brandsafetysummit.com/hubfs/Emily-Palmer_269-x-269.jpg) Emily Palmer Digital Marketing and Media Consultant Emily Ad Woman LTD Emily Palmer is the Digital Marketing and Media Consultant at Emily Ad Woman LTD. Learn More ** ![](https://brandsafetysummit.com/hubfs/JustinPearse-269x269-1.jpg) Justin Pearse Editor New Digital Age Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries. I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe. Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite. Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total. I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press. Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council. Learn More ** ![](https://brandsafetysummit.com/hubfs/1_stevan_col_2019.jpg) Stevan Randjelovic Director, Brand Safety and Digital Risk, EMEA GroupM Stevan Randjelovic is Director, Brand Safety and Digital Risk, EMEA for GroupM. Learn More ** ![](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot-1.jpg) Rob Rasko President Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. Learn More ** ![](https://brandsafetysummit.com/hubfs/Diana%20Romero%20.png) Diana Romero Manager, Digital Standards & Partnerships RoW Publicis Experienced Standards & Partnerships Manager, with vast expertise in the digital advertising space across Programmatic Media Planning and Activation, Campaign Management and Optimisation, Mobile and CTV Advertising as well as well as experience in the Ad Verification space. I have a proven track record of driving business results for clients as well as extensive knowledge working across a wide array of different client verticals ranging from Tech, FMCG, and Entertainment amongst many others. Self-starter, passionate professional with a Master of Business Administration (MBA) specialised in Marketing From The Cardiff Metropolitan University. Learn More ** ![](https://brandsafetysummit.com/hubfs/ruben%20vinagre.jpeg) Ruben Vinagre Performance Marketing Manager Barcelo Hotel Group Experienced professional on marketing online and ecommerce within different industries. I define myself as a versatile and self-taught profile with strong knowledge in the areas of analytics, paid search, metasearch, affiliates marketing, display and digital strategy. Learn More ** ![](https://brandsafetysummit.com/hubfs/Julien.png) Julien Wettstein Creator Solutions Lead, EU TikTok Julien Wettstein is the Creator Solutions Lead in the EU for TikTok. Learn More ** ![Close](https://brandsafetysummit.com/hubfs/mini.png) ## Speaker Details #### Full Name #### Job Title #### Company #### Speaker Bio ## Agenda 9:00 AM - 9:30 AM ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### Welcome Remarks ![Image](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot.jpg) Rob Rasko - The Brand Safety Summit Series Rob Rasko President The Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) 9:30 AM - 10:30 AM ![Image](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New%20Logo%20May%202020.png) #### What Does it Mean to be Proactive Versus Reactive in the Areas of Diversity, Equity, and Inclusion? ![Image](https://brandsafetysummit.com/hubfs/https-www.linkedin.cominjuliet-mccutcheon-273658a1%3ForiginalSubdomain=uk.jpeg) Juliet McCutcheon - Channel Factory Juliet McCutcheon Sales Director UK Channel Factory Juliet McCutcheon is a Sales Director for Channel Factory in the UK. ![Image](https://brandsafetysummit.com/hubfs/BSte%20Tamara%20Littleton.jpg) Tamara Littleton - The Social Element Tamara Littleton CEO The Social Element I'm the founder and CEO of The Social Element, a social media agency that works with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff and Visa to ensure their social media is creating genuine human connections with consumers. I set up the business with the ambition of challenging the conventional agency model, pioneering and building a distributed workforce model that to this day is truly innovative in the agency market. This has enabled the agency to attract a diverse pool of top talent who can deliver innovative social media strategies to global clients, while engaging in a way that is relevant to any market, timezone, language or culture. In 2013, I co-founded Polpeo, a crisis simulation platform which helps brands and their agencies withstand a crisis breaking on social through the use of simulation technology. ![Image](https://brandsafetysummit.com/hubfs/Chris%20Kenna%20CEO%20%26%20Founder%2c%20Brand%20Advance.jpeg) Chris Kenna - Brand Advance Chris Kenna CEO Brand Advance Chris Kenna is an entrepreneur and marketeer with over 12 years experience and a passion for diversity in media and marketing. Brand Advance was founded as the industry's first dedicated global diversity media network. We are a communications platform and business that connects brands with diversity audiences, through comprehensive data and insight, media planning and buying, partnerships and content services. Everyone is talking about diversity, equity, and inclusion, but what does it take to be proactive versus reactive? Chris Kenna, CEO of Brand Advance, and Tamara Littleton, CEO of The Social Element, join Juliet McCutcheon, Sales Director UK, Channel Factory in this timely discussion on how we as industry leaders can take a pragmatic and operational approach to these important issues. ![Image](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New%20Logo%20May%202020.png) 10:30 AM - 11:15 AM [![Image](https://brandsafetysummit.com/hubfs/TikTok_logo.svg.png)](https://www.tiktok.com/en/) #### TikTok, Creators and Brand Safety: Helping Brands Sell Safely ![Image](https://brandsafetysummit.com/hubfs/Julien.png) Julien Wettstein - TikTok Julien Wettstein Creator Solutions Lead, EU TikTok Julien Wettstein is the Creator Solutions Lead in the EU for TikTok. ![Image](https://brandsafetysummit.com/hubfs/Bahar.jpeg) Bahar Bozdogan - TikTok Bahar Bozdogan Brand Safety Product Lead, EU TikTok Bahar Bozdogan is the Brand Safety Product Lead, EU for TikTok. ![Image](https://brandsafetysummit.com/hubfs/1_stevan_col_2019.jpg) Stevan Randjelovic - GroupM Stevan Randjelovic Director, Brand Safety and Digital Risk, EMEA GroupM Stevan Randjelovic is Director, Brand Safety and Digital Risk, EMEA for GroupM. ![Image](https://brandsafetysummit.com/hubfs/ShericeBanton%20(1)-1.jpeg) Sherice Banton - TikTok creator Sherice Banton (@shericebanton) TikTok creator With 4 years' experience on TikTok, I help businesses grow their own brand on the platform. Gaining 1.7million followers doesn't come easy, but it has allowed me to collaborate with brands such as Adobe, Warner Brothers, Harper Collins and Universal, and that has taught me so much about how to effectively put your message across in a way that people are more likely to engage. Because let's face it, people are not on TikTok to watch your ads. So how can you create content in a way that draws people in rather than puts them off? Again, and again, and again. That's what I help brands to figure out. Along with all the nuances that come with being a creator on TikTok. My work has also allowed me to speak at events with Samsung, the IAB, IAA, TikTok, Mindshare and others. In discussion with Group M's Stevan Randjelovic, Director of Brand Safety and Digital Risk for EMEA, TikTok will provide an update on its brand safety roadmap, and how creators play an important role in how they deal with brand suitability. Joined by highly successful TikTok creator Sherice Banton (@shericebanton), Stevan and the TikTok team will then discuss how creators consider safety and suitability when working with brands, along with some practical guidance for brands on working with creators. [![Image](https://brandsafetysummit.com/hubfs/TikTok_logo.svg.png)](https://www.tiktok.com/en/) 11:15 AM - 12:00 PM [![Image](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector.png)](https://www.tagtoday.net/) #### A Dive Into the Results of the 2021 TAG European Fraud Benchmark Study ![Image](https://brandsafetysummit.com/hubfs/Rob%20Rasko%20-%20Updated%20Headshot-1.jpg) Rob Rasko - The Brand Safety Summit Series Rob Rasko President The Brand Safety Summit Series Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi. ![Image](https://brandsafetysummit.com/hubfs/1_stevan_col_2019.jpg) Stevan Randjelovic - GroupM Stevan Randjelovic Director, Brand Safety and Digital Risk, EMEA GroupM Stevan Randjelovic is Director, Brand Safety and Digital Risk, EMEA for GroupM. ![Image](https://brandsafetysummit.com/hubfs/Jules_Kendrick.png) Jules Kendrick - TAG Jules Kendrick MD UK & Europe TAG Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets. ![Image](https://brandsafetysummit.com/hubfs/Diana%20Romero%20.png) Diana Romero - Publicis Media Diana Romero Manager, Digital Standards & Partnerships, RoW Publicis Media Experienced Standards & Partnerships Manager, with vast expertise in the digital advertising space across Programmatic Media Planning and Activation, Campaign Management and Optimisation, Mobile and CTV Advertising as well as well as experience in the Ad Verification space. I have a proven track record of driving business results for clients as well as extensive knowledge working across a wide array of different client verticals ranging from Tech, FMCG, and Entertainment amongst many others. Self-starter, passionate professional with a Master of Business Administration (MBA) specialised in Marketing From The Cardiff Metropolitan University. Hear findings from the 2021 TAG European Fraud Benchmark Study. Jules Kendrick, MD UK & Europe, TAG, will discuss how the Trustworthy Accountability Group has led the fight against invalid traffic (IVT) during the COVID-19 pandemic, and share the latest trends in IVT.  Jules will join in conversation with Stevan Randjelovic, Director of Brand Safety and Digital Risk, EMEA for GroupM, and Rob Rasko, President of the Brand Safety Summit Series.  [![Image](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector.png)](https://www.tagtoday.net/) 12:00 PM - 12:30 PM ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### Digital Piracy: An Update ![Image](https://brandsafetysummit.com/hubfs/Director%20of%20Content%20Protection%20%26%20Enforcement%2c%20IFPI-1.jpeg) Graeme Grant - IFPI Graeme Grant Director of Content Protection & Enforcement IFPI Growing up, I was always fascinated by film, music and the creative arts. The ability to create, be recognised and rewarded for your creation is vital to the future of industry. I am pleased to say that I have over 12 years of experience in assisting creators and their representatives ensure that they are both recognised and rewarded for their work. As an anti-piracy professional, I continue to work hard to remove unauthorised and unlicensed content across many industries and jurisdictions through the development of anti-piracy teams, innovative strategies and techniques. My colleagues, staff, clients and friends know me as a creator of innovative strategies and approaches who is incredibly focused. I pride myself on empowering those around me to voice and drive their own creativity with confidence and conviction whilst focusing them on actions that make an impact. I currently work within the music industry and the global trade body IFPI. IFPI represents the recording industry, their artists and labels on many matters including anti-piracy, legal and licensing to name a few. Recently, I managed my anti-piracy team through our busiest period in which the most anticipated album of 2014, Taylor Swift 1989, was released. Through our strategies, techniques and actions we were able to assist Taylor become the biggest selling female artist of 2014 and IFPI’s artist of the year by ensuring only safe and legitimate content was available for consumers. I continuously strive to adapt our team and strategies to the changing landscape and methods used by those who seek to prevent content owners benefiting from their creations. I thoroughly enjoy discussing our field and welcome any expertise requests or questions from those interested in our work. The conversation regarding digital piracy is evolving as are the pirates, hear about the history of tactics of copyright infringement from the global leader in Anti Piracy efforts. ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) 12:30 PM - 1:30 PM [![Image](https://brandsafetysummit.com/hubfs/Twitter-1.png)](https://twitter.com/?lang=en) #### A Data-Driven Investigation into the COVID-19 Vaccine Conversation Gap on Twitter, and How Brands Could Be Playing a Role to Fill It ![Image](https://brandsafetysummit.com/hubfs/ian%20a.jpeg) Ian Ardouin-Fumat - Twitter Next Creative Lab Ian Ardouin-Fumat Insights Scientist Twitter Next Creative Lab Ian Ardouin-Furmat is an Insights Scientist for Twitter Next Creative Lab. ![Image](https://brandsafetysummit.com/hubfs/tom%20chirico.jpeg) Tom Chirico - Twitter Next Creative Lab Tom Chirico Lead Twitter Next Creative Lab Digital marketing executive driven by the endless pursuit of building teams that generate big ideas worth talking about. Expertise in helping marketers turn complex data into simple human insight that inspires creativity. Platform, client, and agency leadership experience driving brands to activate award winning strategic partnerships, content and communications strategy, emerging tech experimentation, global live+digital broadcast events, and influencer + marquee talent relationships. Friend of all dogs. Speaker: SXSW, 4A's Strategy Festival, PSFK Future of Advertising, Social Media Week, 3% Conference, ANA Marketing Masters, Forbes CMO Summit. As COVID-19 vaccines become increasingly available worldwide, the challenge shifts to creating widespread demand and adoption across communities. Every day, people are coming to Twitter to talk about what’s happening with COVID-19 vaccinations. The Insights Science team from Twitter Next conducted a first-of-its-kind analysis of over 1M Tweets from January 1 to April 30, 2021, to understand: --How the conversation is spreading --Who the conversation is reaching (and not reaching) --What influences someone to Tweet about COVID-19 vaccinations --Why brands Tweeting about COVID-19 vaccinations have a significant impact   [![Image](https://brandsafetysummit.com/hubfs/Twitter-1.png)](https://twitter.com/?lang=en) 2:30 PM - 3:30 PM ![Image](https://brandsafetysummit.com/hubfs/nielsen.png) #### Cookieless Advertising, Identity and Measuring Outcomes ![Image](https://brandsafetysummit.com/hubfs/Ellie-Headshot-378x378.jpeg) Ellie Edwards-Scott - The Advisory Collective Ellie Edwards-Scott Co-Founder The Advisory Collective Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy working with businesses, supporting their successful launch and growth strategies as well as digital acceleration projects. Ellie has over 20 years’ experience in the advertising and media industry, the last 15 of which have been within digital. Ellie started consulting in 2015, first working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi and then with companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom. A champion for inclusivity, Ellie has sat on the AdTECH London advisory board and is Co-Founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 250+ of the most senior and entrepreneurial women in the digital advertising industry. The group aims to open doors for females within the industry, providing speakers for events and contributors to industry opinion pieces. She is currently launching a group for Black women in Media – aiming to increase visibility and opportunities within the sector. In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the care and support sector. She is also a trustee for Digilearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds. ![Image](https://brandsafetysummit.com/hubfs/ruben%20vinagre.jpeg) Ruben Vinagre - Barcelo Hotel Group Ruben Vinagre Performance Marketing Manager Barcelo Hotel Group Experienced professional on marketing online and ecommerce within different industries. I define myself as a versatile and self-taught profile with strong knowledge in the areas of analytics, paid search, metasearch, affiliates marketing, display and digital strategy. ![Image](https://brandsafetysummit.com/hubfs/Vikram%20Kulkarni%20VP%20Customer%20Success%20Nielsen.jpeg) Vikram Kulkarni - Nielsen Vikram Kulkarni VP Customer Success Nielsen Vikram Kulkarni is the VP Customer Success for Nielsen. Over the past few years, new regulations in relation to data privacy and security resulted in fewer cookies and ad IDs available. As a result, marketers across the industry soon started to feel the direct impacts this would have on measuring the value of their campaigns. Join Nielsen’s Vikram Kulkarni, VP Customer Success and Barcelo Hotel Group’s Ruben Vinagre, Manager Adtech, Martech & Attribution as they speak to our own Ellie Edwards, for a deep dive into the evolving impact of a cookieless future, as they unpack what this means for advertisers who are looking to optimize their ad spend to its full potential in this new world. ![Image](https://brandsafetysummit.com/hubfs/nielsen.png) 3:30 PM - 4:30 PM [![Image](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector.png)](https://www.tagtoday.net/) #### An announcement of a transparency pilot from TAG's Trustnet with an interview with O2 about some key results ![Image](https://brandsafetysummit.com/hubfs/Tim%20%20Brown%20Co-Founder%20Fiducia-1.jpeg) Tim Brown - Fiducia Tim Brown Co-founder Fiducia +20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo. ![Image](https://brandsafetysummit.com/hubfs/Sohel%20Modi%2c%20Ad%20tech%20Strategy%20and%20Implementation%20lead%2c%20O2%20(Telefonica%20UK).jpeg) Sohel Modi - O2 (Telefonica UK) Sohel Modi Ad tech Strategy and Implementation lead O2 (Telefonica UK) Sohel Modi is the Ad Tech Strategy and Implementation Lead for O2 (Telefonica UK). An Interview with O2 on an exciting industry initiative. [![Image](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector.png)](https://www.tagtoday.net/) 4:30 PM - 5:00 PM [![Image](https://brandsafetysummit.com/hubfs/Unruly%20logo_black-3.png)](https://unruly.co/) #### A Fresh Perspective on Transparency & Accountability in Programmatic Advertising ![Image](https://brandsafetysummit.com/hubfs/JustinPearse-269x269-1.jpeg) Justin Pearse - New Digital Age Justin Pearse Editor New Digital Age Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries. I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe. Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite. Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total. I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press. Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council. ![Image](https://brandsafetysummit.com/hubfs/Sturae%20Hickley.jpg) Sturae Hickley - GroupM Sturae Hickley Head of Programmatic GroupM Sturae Hickley is the Head of Programmatic for GroupM. ![Image](https://brandsafetysummit.com/hubfs/Nigel_Final%20(1)-1.jpeg) Nigel Ashton - Unruly Nigel Ashton VP Global Client Partner Unruly Nigel is an accomplished individual and inspirational team leader demonstrating an ability to drive business growth through passion, precision and persistence. This covers all aspects of Local and Global Sales / Business Development from traditional off-line channels through to multi-screen programmatic online and connected TV. Nigel has a rare ability to plan & execute strategic and tactical business partnerships whilst ensuring exceptional client service. He has contributed to the thought leadership programme of every company he has worked at and he is an accomplished public speaker. Nigel has proven to be highly adaptable by working with culturally diverse teams (internal and external) across the USA, Europe, MENA, Australia & APAC. He has managed direct reports and cross-functional sales teams in small start-ups and major listed corporates executing a host of innovative brand partnerships involving media, editorial, sponsorships, branded content, experiential, creative technology and e-commerce. Nigel is VP Global Client Partner at Unruly. He has built deep relationships with major blue chip client and agency partners across the globe, in particular with Unilever where he leads the global JBP, developing custom digital marketing strategies and providing marketing analysis to execute new media partnerships that drive revenue growth across multiple markets Prior to joining Unruly, Nigel was at Verizon and before that Microsoft. He launched the Retail vertical at Microsoft and wrote the client engagement strategy for the EMEA client partnerships team. He created a shopper measurement initiative called Shop-R and partnered with John Lewis and partners on an initiative that contributed to a Cannes Lion. He is a qualified Circl coach and member of the Bloom Exchange 2021. Nigel is a DEI champion in the workplace. At Verizon he co-launched an ERG for Parents and Carers and is a member of the DEI team at Unruly. ![Image](https://brandsafetysummit.com/hubfs/Emily-Palmer_269-x-269.jpg) Emily Palmer - Emily Ad Woman Ltd Emily Palmer Digital Marketing and Media Consultant Emily Ad Woman Ltd Emily Palmer is the Digital Marketing and Media Consultant at Emily Ad Woman LTD. Where does that 15% go? This question seems to be in the lips of advertisers and the market for the past couple of years. Can we look at and share data which makes this question disappear or are there roadblocks which we just cant overcome? Today, with SPO and DPO as common practices, we need to work together to build the next generation of programmatic media with transparency and accountability at the core. In this session, industry experts will discuss how to solve today’s programmatic media transparency challenges and share real-life experiences and fresh insights into exactly how transparent the programmatic ecosystem is. [![Image](https://brandsafetysummit.com/hubfs/Unruly%20logo_black-3.png)](https://unruly.co/) 5:00 PM - 5:30 PM ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) #### A More Consumer Responsible Approach to Brand Safety ![Image](https://brandsafetysummit.com/hubfs/Louis_Jones.png) Louis Jones - Brand Safety Institute Louis Jones Media & Marketing Consultant & Brand Safety Officer Brand Safety Institute Louis Jones is the Media & Marketing Consultant & Brand Safety Officer for Brand Safety Institute. ![Image](https://brandsafetysummit.com/hubfs/Yale%20Cohen_headshot%20cropped%202014.jpg) Yale Cohen - Publicis Media Yale Cohen EVP, Global Digital Standards, Publicis Media Exchange. Publicis Media Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School. ![Image](https://brandsafetysummit.com/hubfs/Robin-ONeill-458x458.png) Robin O'Neill - GroupM Robin O'Neill Managing Director, Investment GroupM Robin O'Neill is the Managing Director of Investment for GroupM. ![Image](https://brandsafetysummit.com/hubfs/Eli-Harris_269-x-269-1.jpg) Elijah Harris - MAGNA Elijah Harris Global Digital Partnerships and Media Responsibility MAGNA I am a senior executive in the social media and performance marketing industry with extensive experience driving integrated digital solutions for many blue chip brands. I excel in crafting strategy, developing product and serving as a trusted advocate to agency, publishers and brands, alike. Have a read and see why we should work together. As brand safety matures across the globe, many advertisers and agencies are expanding the concept of brands being more socially aware and pushing for alignment to corporate values.  These values now include diversity & inclusion, algorithmic fairness, data ethics, sustainability, truth, and a balanced approach to sources of (mis/dis)information.  Media buyers are putting a finer point on their market approaches and are discussing how to manage through to achieve a better complement of media “responsibility".  Some have dubbed it "Responsible Investment", while other have focused on "Brand Integrity" or "Brand Assurance".  Hear from the practitioners on why these definitions matter. ![Image](https://brandsafetysummit.com/hubfs/BSS-Black-Vertical-2.png) Day One Day Two 9:00 AM - 9:30 AM EST ![Image](https://brandsafetysummit.com/hubfs/logo.png) #### What to Know About SPO in CTV & Video ![Image](https://brandsafetysummit.com/hubfs/Pam%20AriyakulkanCropped_AmericanExpress.jpg) Pam Ariyakulkaran - American Express Pam Ariyakulkaran Lorem ipusm American Express Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/RobRakowitzHS-1.jpg) Rob Rakowitz - GARM Rob Rakowitz Lorem ipusm GARM Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/RachelNyswanderThomas-1.jpg) Rachel Nyswander Thomos - TAG Rachel Nyswander Thomos Lorem ipusm TAG Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/sarah-personette%20cropped%20-high-res.jpg) Karen Eccles - The Telegraph Karen Eccles Lorem ipusm The Telegraph Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. ![Image](https://brandsafetysummit.com/hubfs/logo.png) 9:30 AM - 10:30 AM EST ![Image](https://brandsafetysummit.com/hubfs/logo.png) #### What to Know About SPO in CTV & Video ![Image](https://brandsafetysummit.com/hubfs/RobRakowitzHS-1.jpg) Rob Rakowitz - GARM Rob Rakowitz Lorem ipusm GARM Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/RachelNyswanderThomas-1.jpg) Rachel Nyswander Thomos - TAG Rachel Nyswander Thomos Lorem ipusm TAG Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. ![Image](https://brandsafetysummit.com/hubfs/logo.png) 9:00 AM to 9:30 AM ![Image](https://brandsafetysummit.com/hubfs/BritePool_Logo.jpg) #### Lorem Ipsum is simply dummy text of the printing ![Image](https://brandsafetysummit.com/hubfs/sarah-personette%20cropped%20-high-res.jpg) Karen Eccles - The Telegraph Karen Eccles Lorem ipusm The Telegraph Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/sarah-personette%20cropped%20-high-res.jpg) Karen Eccles - The Telegraph Karen Eccles Lorem ipusm The Telegraph Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/BritePool_Logo.jpg) 9:30 AM to 10:00 AM ![Image](https://brandsafetysummit.com/hubfs/Purpose%20Worldwide.png) #### Lorem Ipsum is simply dummy text of the printing ![Image](https://brandsafetysummit.com/hubfs/RobRakowitzHS-1.jpg) Rob Rakowitz - GARM Rob Rakowitz Lorem ipusm GARM Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/sarah-personette%20cropped%20-high-res.jpg) Karen Eccles - The Telegraph Karen Eccles Lorem ipusm The Telegraph Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. ![Image](https://brandsafetysummit.com/hubfs/Purpose%20Worldwide.png) ![Close](https://brandsafetysummit.com/hubfs/mini.png) ## Speaker Details #### Full Name #### Job Title #### Company #### Speaker Bio ## Passes Benefits ** Register ## Event Gallery ## Partners ### TITLE PARTNER - [![](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New%20Logo%20May%202020-1.png)](https://channelfactory.com/) ### Gold Partners - [![](https://brandsafetysummit.com/hubfs/Facebook-1.png)](https://www.facebook.com/) - ![](https://brandsafetysummit.com/hubfs/nielsen.png) ### Silver Partners - [![](https://brandsafetysummit.com/hubfs/trustworthy-accountability-group-tag-logo-vector-1.png)](https://www.tagtoday.net/) - [![](https://brandsafetysummit.com/hubfs/TikTok_logo.svg.png)](https://www.tiktok.com/en/) - [![](https://brandsafetysummit.com/hubfs/Twitter-2.png)](https://twitter.com/?lang=en) - [![](https://brandsafetysummit.com/hubfs/Unruly%20logo_black-3.png)](https://unruly.co/) ### ONE OFF PARTNERS - ![](https://brandsafetysummit.com/hubfs/silver_img.png) - ![](https://brandsafetysummit.com/hubfs/silver_img.png) - ![](https://brandsafetysummit.com/hubfs/silver_img.png) ### FOUNDING AGENCY PARTNERS - [![](https://brandsafetysummit.com/hubfs/GroupM_Logo_NAVYandBRIGHTBLUE_RGB-2.png)](https://www.groupm.com/) ### PREMIER GLOBAL CONTENT PARTNERTS - [![](https://brandsafetysummit.com/hubfs/dentsu-vector-logo-1.png)](https://www.dentsu.com/) - [![](https://brandsafetysummit.com/hubfs/matterkind-1.jpg)](https://matterkind.com/) - [![](https://brandsafetysummit.com/hubfs/PUB_Logo_Media_RVB-3.png)](https://www.publicisgroupe.com/en/splash-en) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : 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