Brand Safety Summit Asia FromSingapore

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  • Image March 17th, 2022
  • Image 9:00 AM - 4:00 PM SGT
  • Image The Westin Singapore
    12 Marina View, Asia Square Tower 2
    Singapore 018961

BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS

The Brand Safety Summit Series is the most important gathering of industry experts on this critical topic. Brand safety has never been more central to the work of marketers, agency leaders, ad tech experts, and publishers, and this year we’ll cover the biggest brand safety issues in new and interesting ways.

Agenda

8:00 AM - 9:15 AM

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Networking

If joining us virtually, please take this opportunity to create your profile, check your settings and connect with peers!

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9:00 AM - 9:15 AM

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Welcome Remarks

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Rob Rasko - Brand Safety Summit Series

opening remarks v2
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9:20 AM - 9:40 AM

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Cryptocurrencies, Marketing, and Safe Transactions Featuring Coinbase

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Hassan Ahmed - Coinbase

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Rob Rasko - Brand Safety Summit Series

Hassan Ahmed will discuss where the markets are going as businesses adopt new currencies and transactions. This conversation is critically important to marketers when they consider how to transact in a future state safely.

Cryptocurrency, Marketing and safe transactions-
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9:40 AM - 10:10 AM

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Building A Safe Platform for Our Diverse Community

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Karl Cluck - TikTok

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Rose Huskey - Wavemaker

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Lyndon Morant - Colgate-Palmolive

As the most visited global website in 2021, TikTok brings entertainment and inspiration to more than a billion users around the world. Brands have the opportunity to meaningfully connect with audiences across diverse communities and passion topics.

Yet, what our users love about TikTok - creative self-expression & culture participation - also pose challenges for brands around content and reputation.

Tune in to learn how advertisers can be successful on TikTok, all while mitigating brand safety risks with product updates, partnerships and best practices.

Building A Safe Platform for Our Diverse Community_1
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10:10 AM - 10:55 AM

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Exploring First-Party Data Strategy Best Practices

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Caspar Schlickum - Accenture Interactive Growth Markets

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Jonathan Mackenzie - Precision APAC - Publicis Media

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Michelle Chan - Insider

This session will explore first party data best practices which advertisers can use as they consider how best to collect and use their consumer data for marketing and expansion of their addressable market.

Exploring First-Party Data Strategy Best Practices_1
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10:55 AM - 11:15 AM

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Networking Break

Connect with your peers!

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11:15 AM - 11:40 AM

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Protecting Digital Advertising in APAC

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Nick Stringer - TAG

Nick Stringer, Vice President of Global Engagement & Operations, the Trustworthy Accountability Group (TAG), will share the results of the latest ad fraud snapshot research for APAC, conducted in partnership with The 614 Group. He will also discuss the latest on TAG’s partnerships with local companies and trade bodies in the mission to protect digital advertising from criminal activity by leveraging brand safety.

Protecting Digital Advertising in APAC
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11:40 AM - 12:00 PM

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Reimagining Ad Measurement in a Post-cookie World

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Christina Oh - DoubleVerify

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Sachin Dsouza - Precision APAC - Publicis Media

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Sunil Naryani - dentsu APAC

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Rob Rasko - Brand Safety Summit Series

Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and personally identifiable information. While this is good news for our society as a whole, it has presented its share of challenges for marketers looking to reach relevant audiences. Marketers are now beginning to reevaluate which metrics matter and which solutions are the most effective in a post-cookie world.

Join our panel of experts as they highlight advances in today’s contextual targeting technology, which has significantly advanced over the past decade. The panel will also discuss how attention metrics like audience engagement and screen exposure are providing valuable insights for campaign optimization and performance.

Reimagining Ad Measurement in a Post-cookie World_1
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12:10 PM - 12:45 PM

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6 Surprising, Delightful & Creative Things to do with Programmatic

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Tim Schultz - NEXD

Tim Schultz, Head of Growth for JAPAC at NEXD, will share a short program on the creative possibilities for programmatic marketing. This 15-minute showcase of work, technologies and strategic approaches will demonstrate how media strategy can increase creative impact and boost any campaign metric.

6 Surprising, Delightful & Creative Things to do with Programmatic
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12:45 PM - 1:45 PM

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Lunch

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1:45 PM - 2:00 PM

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A Word from GARM

Garm Video
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2:00 PM - 2:30 PM

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How is CTV Growing and Being Measured in Asia

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Hemant Menon - dentsu

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Megan Reichelt - Integral Ad Science

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Fai-keung Ng - The Trade Desk

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Brian Gabriel del Val - HP

Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies to efficiently reach their desired audiences. CTV presents a huge opportunity for brands to enter the living rooms on big screens and dominate the hearts and minds of consumers.

How CTV is Growing and being measured in Asia-_1
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2:40 PM - 3:00 PM

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How Do Marketers Balance Authenticity and Suitability When Buying Ads in Gaming Environments?

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Prerna Pant - Radarr

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Jamie Lewin - Mana Partners

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Vikas Gulati - Jambox Games

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John Miskelly - GroupM

Nobody wants to give their attention to an ad--especially during a gaming experience that’s meant to be an escape from reality. So how can brands show up in games in an authentic way? And how should marketers balance risk tolerance against their need to reach gamers while navigating the violence and profanity that is oftentimes found during live streaming?

How Do Marketers Balance Authenticity and Suitability When Buying Ads in Gaming Environments--_1
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3:15 PM - 3:45 PM

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The Importance of Gender Equality in Advertising

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Amrita Randhawa - Publicis Groupe

The Importance Of Gender Equaility In Advertising_1
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3:45 PM - 4:00 PM

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Closing Remarks

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Rob Rasko - Brand Safety Summit Series

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9:00 AM - 9:30 AM EST

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What to Know About SPO in CTV & Video

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Pam Ariyakulkaran - American Express

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Karen Eccles - The Telegraph

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9:30 AM - 10:30 AM EST

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What to Know About SPO in CTV & Video

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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9:00 AM to 9:30 AM

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Lorem Ipsum is simply dummy text of the printing

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Karen Eccles - The Telegraph

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Karen Eccles - The Telegraph

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9:30 AM to 10:00 AM

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Lorem Ipsum is simply dummy text of the printing

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Rob Rakowitz - GARM

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Karen Eccles - The Telegraph

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Speakers

Hassan Ahmed

Coinbase

Hassan Ahmed is an experienced operator and investor in web3 and fintech. He currently leads Southeast Asia at Coinbase, a secure platform that makes it easy to buy, sell and store cryptocurrencies across 100+ countries. Prior to this, Hassan served a dual role at GoTo Group as Chief Executive Officer of Coins.ph, the largest crypto platform in the Philippines, and Head of Strategy for Gopay, the largest e-money platform in Indonesia. 

 

Prior to moving to Singapore, Hassan was based in New York as Director of Finance & Operations at eToro, where he helped launch their virtual currency social trading platform in the US. He also served as Vice President of Strategy at Merrill Lynch Wealth Management.

 

Hassan obtained a Master of Business Administration from Harvard Business School and a Bachelor of Arts in Mathematics and Finance from Franklin & Marshall College.

Michelle Chan

Regional Director, Asia Pacific

Insider

A digital media enthusiast with a driven personality, natural curiosity and passion. Experienced in sales with an ability to take initiative, maintaining client involvement and exploitation of the evolving digital landscape.

Karl Cluck

TikTok

Karl Cluck is the Head of APAC Agency at TikTok based in Singapore. He and his team work with creative and media agencies across Asia Pacific to deliver innovative, inspiring and effective communications on the world’s most exciting content platform.

 

Prior to joining TikTok, Karl was the Global Client Leader for Mindshare’s Facebook Team based in San Francisco. There he managed Facebook’s global off-platform marketing investment in 30+ countries and across all of their business divisions including Facebook Blue App, Instagram, Whatsapp, Messenger and Oculus.

 

Before moving to the Bay Area, Karl spent over 14 years in Asia at Mindshare and GroupM. He served as Mindshare’s regional Chief Client Officer in Singapore, and before that, as the CEO for Japan, Korea and Taiwan. He started his career at Mindshare in China, where he spent ten years between Shanghai and Beijing in various leadership roles.

Sachin Dsouza

Director of Programmatic Supply

Precision APAC - Publicis Media

Sachin Dsouza is the Director of Programmatic Supply for Precision APAC - Publicis Media.

Brian Gabriel del Val

Programmatic Activation Lead APJ

HP

A marketer by training and a digital advertiser in execution. I partner with brands and agencies to harness their media to the best of its capabilities. Specializing in the Ad tech ecosystem with expertise across multiple digital platforms. My experience gained across brand, agency, and vendor partner roles has equipped me with the knowledge of understanding, solving, and implementing a marketing challenge from different perspectives.

Vikas Gulati

Founder & CEO

Jambox Games

Founder & CEO, Jambox Games - The Next Gen Competitive Game Publishing Platform. Business Leader & Senior Management Executive in Mobile Gaming, Adtech, Business Development and Partnerships. 20+ Years in driving business growth, turnarounds and scaling up start ups.

Rose Huskey

Wavemaker

Rose has over twenty years of experience in local and international marketing. At Wavemaker, she is responsible for managing and growing global relationships with key clients across Asia Pacific, including L’Oréal, Colgate, Tiffany & Co, Chevron, Daimler, Jetstar, and Netflix.

 

 

She is passionate about the importance of having an inclusive culture, diverse skillsets, and equal opportunities, and has been a driving force for promoting female talent throughout her career. Currently, she leads the Diversity & Inclusion for Wavemaker Asia Pacific and Campaign Asia – Women Leading Change.

 

 

Rose is also a former Regional Board Chairperson of Interactive Advertising Bureau (IAB) for South East Asia & India - sharing her expertise and experiences in panels and discussions, and contributing to the growth of the digital and technology industry.

Jamie Lewin

Managing Partner & Chief Strategy Officer

Mana Partners

A culturally curious, adept and adaptive strategist - with over a dozen years’ experience building cult-like teams, creating brand partnerships and driving innovation.

A career spent, predominantly with WPP's Mindshare, creating locally, regionally and globally-awarded work; with a multitude of brands, across a plethora of categories, countries and cultures.

Jonathan Mackenzie

Managing Director

Precision APAC - Publicis Media

With 22 years of experience in the digital media industry, Jonathan began his career at specialist independent digital agencies in the UK before moving to Omnicom Media Group where he built digital teams in Europe and Asia.  

He joined Publicis Groupe in 2016 to accelerate programmatic and digital transformation for the Groupe working with global and regional clients such as Samsung, P&G, Citibank and Singapore Tourism Board.        

A champion of the open web, Jonathan is passionate about bringing knowledge and capabilities to clients and agency teams throughout Asia. 

While locked down in Singapore for the past two years, Jonathan has kept busy establishing some additional interests in motorbikes, motorboats, crypto investing and rugby coaching on weekends!

Hemant Menon

Performance Marketing Lead

dentsu

A strategic thinker, thought leader, and a high performer, offering diverse and accomplished experience in the advertising industry. Holds a reputation for providing strategic out-of-the-box ideas with simple execution to solve business challenges and drive real results. Sought after for catalyzing business growth, solving challenges, building strategic roadmaps, improving margin growth, and all things ad tech.

John Miskelly

APAC Investment Director

GroupM

John Miskelly is the APAC Investment Director for GroupM.

Lyndon Morant

Marketing Director, Impactful Brand Experience, APAC Division

Colgate-Palmolive

Lyndon started his career at Mindshare where he held various strategy roles in London, Shanghai, Tokyo and Hong Kong, working primarily with Nike, Dyson, Booking.com and LVMH. He made the jump into marketing to join Colgate-Palmolive as Asia Marketing Director for Integrated Marketing Communications, responsible for advertising and media at a transformative time for the FMCG giant. He lives in Hong Kong with his wife and young son.

Sunil Naryani

Chief Product Officer

dentsu APAC

With an established track record of using technology to provide client solutions and in generating novel revenue streams, Sunil has successfully led market enablement of data-led solutions, digital leadership and has built one of the strongest digital & programmatic practices in the region. Sunil is now focused on future-proofing Dentsu’s approach to data, platforms & products to provide market leading client solutions.

Fai-keung Ng

Director, Data Partnerships

The Trade Desk

Over the 18+ years of my global career in the US, Singapore and Hong Kong, I’ve been keenly focused on building teams and driving commercial success for technology products.
I was one of the trailblazers of Search Engine Marketing at Overture (Yahoo!), where I launched the marketing solution in APAC and EMEA that grew to be a USDx billion global business.
I moved from my strategic role at Yahoo! US and joined the APAC team to be at the frontline of business development. Over this period, I was assigned to multiple roles to build a regional team, put sales processes in place, establish new partnerships, and revitalize under-monetized assets. These resulted an increase in ASEAN display ad revenue by more than x% , x% ASEAN audience growth, x% increase in APAC email revenue.
As a self-starter with an entrepreneurial mindset, I threw myself out of my comfort zone and began my startup journey with AT Internet APAC, a leading Big Data platform. With a mere 5-people team, I led business expansion of x% in less than two years, competed fiercely with established players like Google, Adobe, Webtrends, etc. Continuing this entrepreneurial journey, most recently I’ve been helping various AI startups on establishing product-market fit, building teams and global commercial expansion.
The take to my diverse roles has been about developing unique insights into businesses with an analytical approach, challenging the status quo, setting the vision, recruiting and motivating the team to grow with the business, and last but not least delivering tangible commercial results.

Christina Oh

Sales Director

DoubleVerify

Media agency professional with 13 years of experience across Asia Pacific, Middle East, Africa and US region.

Prerna Pant

Co-Founder

Radarr

Prerna Pant is the Co-founder of Radarr.

Amrita Randhawa

CEO, Singapore and South East Asia

Publicis Groupe

Amrita Randhawa is CEO of Publicis Groupe Southeast Asia leading all the Groupe's capabilities across data, technology, creative and media for the high growth Southeast Asia markets. Amrita took on the role in June, 2021 and is working to elevate the Groupe offering in every market as well as create Centres of Excellence that feed all of Southeast Asia. 

 

Amrita loves a challenge – something that people say can’t be done. Marshaling cross-functional and cross-cultural teams and inspiring them to do the best work of their careers is her purpose at work. She has been recognized with the CEO of the Year and Business Leader of the Year at the Campaign Women Leading Change APAC Awards, Agency Leader of the Year at the Campaign Greater China Agency of the Year awards, one of ten women to watch by Ad Age China and has been on Campaign’s 40 under 40 list.  

 

Prior to her current role she was CEO of Mindshare Asia Pacific and Executive Chair of Mindshare Greater China where she turned around the Mindshare China operations making it a formidable #1 in the market and maintained Mindshare’s position as the #1 media network in Asia. In her time at Mindshare, Amrita also founded L’Atelier, a bespoke GroupM and WPP solution for LVMH in Asia and was its Executive Sponsor for 3 years. She is intimately familiar with key Asian markets.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.

While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.

He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Megan Reichelt

Strategic Partnership Manager

Integral Ad Science

Megan Reichelt is a Strategic Partnership Manager for IAS.

Caspar Schlickum

Managing Director

Accenture Interactive Growth Markets

Experienced business and team leader who has successfully lead the growth and development of start-up and established businesses and specialty capabilities across a variety of disciplines.

Author, blogger, keynote speaker and panelist writing and talking about technology, data and creativity and how these are impacting on marketing, media and advertising.

Investor, artist, photographer and traveller in my spare time.

Tim Shultz

Head of Growth for JAPAC

NEXD

Tim Schultz is a creative digital strategist with 14 years experience in advertising and marketing. After leading creative teams at Ogilvy, Saatchi and Amazon, he's "gone deep" on digital with NEXD, an adtech company that builds and serves programmatic assets using WebGL. He now helps agencies, publishers, and ad networks create high-impact campaigns at scale, while building new capabilities, formats and partnerships for NEXD. 
 

Nick Stringer

Vice President, Global Engagement & Operations

TAG

Nick Stringer is Vice President of Global Engagement and Operations. Nick's role is to develop TAG's international footprint and to ensure a consistent approach across markets to tackling criminal activity and promoting brand safety in the digital advertising supply chain. He liaises with companies, industry groups and trade bodies all across the world to achieve this. Nick is a certified Brand Safety Officer (BSO) and is based in London, United Kingdom.

 

Between 2008-2015, Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), establishing IAB UK's public policy and regulatory affairs department and spearheading the digital advertising sector's efforts to grow within an optimal policy and regulatory environment. This included the development of various UK and EU good practice initiatives such as on privacy, native advertising, display advertising trading, copyright and social media. It also included advocacy – both at UK and EU level – on privacy and data protection legislation, including the EU ePrivacy Directive and General Data Protection Regulation (GDPR). Between 2009-2015, Nick was also Vice-Chair of IAB Europe's Policy Committee and between 2013-17, Nick chaired the European Interactive Digital Advertising Alliance (EDAA), the sister body of the US Digital Advertising Alliance (DAA), which administers the EU industry initiative on interest-based advertising.

 

Prior to IAB UK, Nick worked at leading UK mobile network operator, Orange (now EE), leading public policy issues across both mobile and broadband sectors. He has also worked in the UK Parliament.

 

Nick earned a BA in Politics from the University of Newcastle upon Tyne in the United Kingdom.

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Who Attends

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