Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Amrita Randhawa is CEO of Publicis Groupe Southeast Asia leading all the Groupe's capabilities across data, technology, creative and media for the high growth Southeast Asia markets. Amrita took on the role in June, 2021 and is working to elevate the Groupe offering in every market as well as create Centres of Excellence that feed all of Southeast Asia.    Amrita loves a challenge – something that people say can’t be done. Marshaling cross-functional and cross-cultural teams and inspiring them to do the best work of their careers is her purpose at work. She has been recognized with the CEO of the Year and Business Leader of the Year at the Campaign Women Leading Change APAC Awards, Agency Leader of the Year at the Campaign Greater China Agency of the Year awards, one of ten women to watch by Ad Age China and has been on Campaign’s 40 under 40 list.     Prior to her current role she was CEO of Mindshare Asia Pacific and Executive Chair of Mindshare Greater China where she turned around the Mindshare China operations making it a formidable #1 in the market and maintained Mindshare’s position as the #1 media network in Asia. In her time at Mindshare, Amrita also founded L’Atelier, a bespoke GroupM and WPP solution for LVMH in Asia and was its Executive Sponsor for 3 years. She is intimately familiar with key Asian markets.

Global Agency Director, TikTok Kenward works across the global agency groups as a member of the Global Agency team at TikTok to strengthen agency relationships and long term business partnerships. As the Global Agency Director, his core focus is on delivering global joint business planning and partnerships across agency networks, driving strategic innovation for agency clients on TikTok and realizing agency team's TikTok ambitions to grow together. Prior to joining TikTok, Kenward spent 16 years across media, strategy data, and creative agencies across hospitality, CPG, Telecoms, technology and non-profit sectors across APAC and the Americas.

Will Lambert is the Global Brand Safety Lead for TikTok.

A highly visible industry advocate with over 29 years of experience in the digital, Rohit is a passionate and visionary leader who drives business transformation and growth for MMA Global as the CEO Asia Pacific & Global Head of Smarties WW. Based in Singapore, Rohit is the CEO of MMA Global Asia Pacific driving the growth of advertising and marketing on digital in the region, building MMA’s presence and influencing few billion of advertising and marketing dollars while forging relationships with industry leaders and key stakeholders. Rohit also oversees the SMARTIES program as the Global Head of Smarties WW driving global management and expansion of Smarties, the world's only global Business impact marketing awards program that recognizes and celebrates the best in creativity, effectiveness, and innovation. Leveraging his expertise in digital and marketing, technology and data, communications, and product and brand building to educate, inspire, and empower marketers and advertisers to harness the power and potential of digital. Also write regularly on digital marketing related matters and have spoken at numerous industry events and conferences across the global markets, evangelizing digital. Rohit has been bestowed with multiple awards and recognitions for his contributions and achievements in the digital and mobile marketing industry, such as the Visionary Leader - Business Transformation by World Leadership Congress in 2022, the Executive of the Year by Association bodies in Asia Pacific in 2019, the Mobile Marketing Chief by mUmBRELLA Asia, the Asia Pacific's No.1 Mobile Marketing Man by Marketing Magazine, and the Mobile Industry Person of the Year by World Digital Marketing Congress in 2022. Rohit has served on the board of some of the Digital associations in the region and actively acts as Advisor / mentor of start-ups with instances of investments. In addition, he has served as a judge for marketing awards across Asian markets.

Anita is a proven media expert with over 20 years media agency experience, leading regional business (APAC) with an integrated understanding of all media having experience that fuses strategic planning, investment and operations. Anita currently leads the GroupM investment business for APAC, focussed on maximizing value for clients as well as supporting a sustainable, diverse, high quality and brand safe media ecosystem. Anita's passions follow the digital evolution of the industry having been involved in the SEA IAB, and a drive for equality, supporting programs such as Campaign Leading Change, WPP’s Walk the Talk, and recently helping to launch Group M’s first ERG EmpowHer.

Lyndon started his career at Mindshare where he held various strategy roles in London, Shanghai, Tokyo and Hong Kong, working primarily with Nike, Dyson, Booking.com and LVMH. In 2019, he made the jump into marketing to join Colgate- Palmolive as Asia Marketing Director for Integrated Marketing Communications, responsible for elevating the creative output for one of the world's oldest CPGs.

Seasoned marketing, digital, media, and branding professional with an editorial background and 15+ years of experience leading high-performing, award-winning APAC teams within multinational corporations and top agencies. I believe that harnessing the power of data best places us to build from the ground up and I am as passionate about developing people as I am about implementing transformational strategy. Teaching and coaching is central to my approach - cultivating that unique spark capable of forging fresh business pathways and bringing teams, clients and the entire ecosystem forward to produce measurable, audience-centric results.Seasoned marketing, digital, media, and branding professional with an editorial background and 15+ years of experience leading high-performing, award-winning APAC teams within multinational corporations and top agencies. I believe that harnessing the power of data best places us to build from the ground up and I am as passionate about developing people as I am about implementing transformational strategy. Teaching and coaching is central to my approach - cultivating that unique spark capable of forging fresh business pathways and bringing teams, clients and the entire ecosystem forward to produce measurable, audience-centric results.

With 22 years of experience in the digital media industry, Jonathan began his career at specialist independent digital agencies in the UK before moving to Omnicom Media Group where he built digital teams in Europe and Asia.   He joined Publicis Groupe in 2016 to accelerate programmatic and digital transformation for the Groupe working with global and regional clients such as Samsung, P&G, Citibank and Singapore Tourism Board. A champion of the open web, Jonathan is passionate about bringing knowledge and capabilities to clients and agency teams throughout Asia.  While locked down in Singapore for the past two years, Jonathan has kept busy establishing some additional interests in motorbikes, motorboats, crypto investing and rugby coaching on weekends!

Samantha Stetson is a seasoned leader with over 25 years of marketing and sales experience in technology and healthcare IT. Samantha’s career reflects a proven track record of building and leading programs that extract a huge amount of impact from small teams.  She is seen as a visionary who can make things happen. She has a deep passion for striving for excellence and pushing the boundaries of what is possible. She has served in a global capacity, which has allowed her to develop a deep empathy for the world we live in and the challenges outside of the United States. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The team’s mission is to foster a “customer first, customer best” culture throughout Meta. During her 9 years at Meta, Samantha has been responsible for building Meta’s Client Council franchise. The Councils are made up of top marketing and agency executives from Meta’s key clients and agency partners such as P&G, Unilever, Netflix, Pepsi, Coke, Walmart, etc., and the six major agency holding companies. She grew the franchise from one global council in 2011 to 14 global and regional Councils by end of 2020. Through these councils, she learned how to build deep cross functional relationships and manage complex issues to drive internal and external alignment.  The Councils are seen as an indispensable part of Meta’s commitment to listening to their Customers and building deep relationships grounded in trust. The feedback gleaned during these meetings has helped influence some of Meta’s most important go-to-market strategies Samantha and her team are also responsible for leading relationships with the industry trade associations to partner on some of the most complex challenges facing the future of the digital ecosystem from brand safety to cross media measurement to data privacy.Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (13) and Hunter (15). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.

Chiro has been with Unilever for the last 12 years working across various roles and geographies. He is currently the Global VP for media and digital for Personal Care working on an iconic portfolio of brands like Dove, Rexona, Lifebuoy, Lux, Closeup and Pepsodent. Before Unilever he worked with a leading marketing communication group across key clients and key geographies in various leadership roles. He is also currently a member of the Asia advisory board at the World Federation of Advertisers and on the regional board for IAB Sea+India.

Geeti is Google's Managing Director, Ads Product Go-to-Market for Asia Pacific. She drives regional strategy, deployment, and activation of Google's Ads portfolio with supporting programs & industry initiatives, ensuring solutions align with the dynamic Asia Pacific region.     Her expertise spans Product & Sales leadership at Google, building $1B brands at Kraft Heinz, and overseeing consulting engagements at McKinsey & Co. An MBA graduate from the top-10 University of Michigan, Geeti enjoys outdoor adventures and global travel with family & friends.

Parvathy Bavishi is the Global Lead, Responsibility for Google.

Annabel Lin is the Managing Director of APAC Global Client Partner at Google. Prior to this position, she held executive positions for Google in GrCN, including the MD for Product Solutions & Insights team and the Managing Director of Business Operation for Google in China. Annabel has over 20 years of experience in global digital marketing experience and team leadership, specializing in managing digitization and global brand building. She started her career in digital brand strategy & planning, and developed into a series of roles that cover marketing strategy, business management, and strategic partnership development, and so on. She led different teams within Google - she led the China team to build market influence, help Chinese brands go global, and bring forward various innovations . She also had experience in building strategic partnerships with key publishers and developers for monetization solutions. Building on her previous experience with key advertisers, she continues to champion building a healthy digital/data ecosystem in the market and is dedicated to mentoring/coaching several start-up camps in China. She also pays special attention to foster a sustainable working environment for diversity & inclusion. Fortune China also rewarded her as one of the most influential female leaders in China in 2021.

Bharat Khatri is the Chief Digital Officer APAC for Omnicom Media Group.

Business transformation expert with a proven track record on delivering improvement in revenue generation and value creation, and identifying and prioritising strategic gaps and threats in achieving business and investment goals. Strong focus in developing guidance & governance frameworks on how to create and maximise media savings, leading digital performance measurement, pioneering product and partnership development approach, and leading pitch management and transition.

Josh Gallagher is Chief Operating Officer, APAC at EssenceMediacom, GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands.   In his role, Josh is tasked with scaling EssenceMediacom’s capabilities and providing consistent leadership for its clients across the region. With a focus on driving the agency’s culture, he aims to bring a forward-thinking and challenging mindset, helping people and clients to continually grow. He believes that in an industry that is ever-changing, the ability to evolve the way of working through more agile talent and technology capabilities will deliver work that transforms clients’ businesses.   With over 20 years of industry experience, Josh uses his expertise across brand communications, digital, content, technology, and data to drive business growth. He has built profitable practices from the ground up, along with developing teams of market-leading specialists. With his progressive mindset, he has taken the lead in global ecommerce consulting practices. He has also authored unique training approaches to constantly develop how teams better immerse themselves in clients’ businesses. Some of the world’s most influential brands have tapped into Josh as a key advisor. He has defined marketing transformation for global consumer packaged goods brands, delivering first-to-market solutions that have won at global award shows for creativity, media, data, and technology. With international awards jury experience, industry body representation, and countless speaking engagements at events, Josh has a passion to make the industry more positive and provocative.

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Ben is a digital media expert with unparalleled knowledge of the programmatic ecosystem. Having been exposed across multiple disciplines at dentsu, Ben is able to bring to life forward looking and innovative solutions for dentsu’s key clients. Currently, he is focused on crafting future facing products and solutions by leveraging his partnerships and commercial acumen; solving for areas of identity, retail media, automation and more.

Kriti is an accomplished digital marketing expert with over a 14 years of experience in scaling start ups across the Asia-Pacific region. With a strong focus on Revenue growth and expansion, Product Rollout, Key Account Management and Strategic Partnerships tailored to APAC dynamics, she has consistently driven growth and profitability for businesses. In her recent role as Head of Sales for Channel Factory SEA, Kriti leads successful sales initiatives aimed to increase the presence of Channel Factory in the region whilst forging strong Brand and Agency relationships. Previously, she led the Product Marketing team for TikTok in SEA and played a pivotal role in landing TikTok’s monetization solutions in the region. Known for her strategic acumen and ability to forge strong C-level partnerships, Kriti continues to make significant contributions to the digital marketing landscape, driving impactful results and fostering growth in dynamic environments.

I'm a marketing communications specialist whose curiosity, analytical mind and real world experience enables me to help clients and colleagues appraise risks and opportunities, and re-engineer how they operate in order to minimize risk and maximize growth in our increasingly complex, volatile world. I'm a great believer in De Bono's assertion...'If you can't do it the way you've always done it...how would you do it?" Always looking for the next problem to solve and solution to find.

Shawn Lim is a seasoned professional in the world of media and technology, currently serving as the Media and Technology Editor at Campaign Asia Pacific.   He brings a wealth of knowledge and expertise to his reporting, covering topics ranging from ad tech platforms and digital media to the future of work and mental health.   As an editor, Shawn is dedicated to staying ahead of the curve and keeping his finger on the pulse of the latest developments in the industry. He is well-versed in commercial models, subscription strategies, connected TV/OTT, social media, and more, making him a sought-after commentator and analyst.   In addition to his editorial work, Shawn is an active participant in the industry, moderating roundtables, panel sessions, and emceeing industry events. He is also in charge of projects like Campaign's 40 under 40, showcasing the rising stars of the tech and media world.

I’m the Global Head of Media Business Units for Haleon (previously GSK Consumer Healthcare).  In this role, my responsibilities revolve around driving adoption and scaling our global priorities and programs into the Business Units (Markets).  This includes everything from integrating our media effectiveness agenda into the markets to working to manage the commercials with our key partners.     Prior to this, I was the APAC Head of Media for GSK Consumer Healthcare.  In this role, I actively drove a variety of areas including deploying more advanced media techniques within the AdTech, data, and audience planning space, landing our new-ish agency model throughout the system, deploying key media technology platforms globally, driving better outcomes by forcing an effectiveness conversation and providing an overall media center of excellence with my talented team of media professionals.   Previous to GSK, I was the McDonald’s Global Media Lead, based in Singapore.  I started in this role in January of 2017.  As this is a role new to McDonald’s, a great deal of the time I spent was on leading the creation and articulation of my team’s mission and priorities, the ways we should work and aligning with new internal stakeholders.  Additionally, I drove continued media and digital transformation throughout the organization.   Prior to this role, I was the Global Engagement Team Lead for the London and Singapore teams.  In this role, I managed subject matter experts in the primary digital connection points including Media, Social, CRM, Marketing and Merchandising.  Prior to that, I was the digital media lead within the McDonald’s Singapore CoE, joining in February of 2015.  In this role, I was primarily focused on driving systemic improvements in media through the application of data-backed media solutions, innovation, partnerships and local market upskilling.   Previous to McDonald’s I worked at OMD Singapore managing the McDonald’s regional media business.  During my 4 years at OMD Singapore, I lead the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalization of data-backed media practices such as programmatic, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies such as Google and Facebook.   My time before Singapore was also in the agency world at a variety of shops (MindShare, UM, Ogilvy) in London and New York, where I both started my career and where I am from originally.

A seasoned Digital & Ecommerce Professional with over 13+ years of experience. Smith has been working on Ecommerce, Digital Media     pillars at a leadership level across APAC markets. Smith has a well-established record of accomplishment in building and leading Regional Ecommerce and Digital capabilities in the region. Smith comes from a tech background and is always excited about how automation can complement & reduce human efforts to decode complex scenarios. Leveraging his practical knowledge of Commerce Media, Marketplace Performance, & Programmatic verticals he guides clients with actionable roadmaps /solutions for growth. Smith was part of the Advertising Bureau (IAB) Commerce committee to drive future trends & models. He was also recognized as Young Emvie of the year.  Smith manages end to end relationship for regional hub activation, local capability building, and developing Ecommerce revenue channels . He provides consultancy for building winning channel strategy & marketplace optimization for our clients across the region. Smith is responsible in driving growth on Ecommerce pillars of Strategic Consulting, Product, Store Insights and Growth Marketing. Smith has extensive experience working and managing diverse categories and large clients across the ecommerce, digital & performance spaces. Before this, he was heading the Performance & Ecommerce practice at Entropia – Accenture. Vast experience in managing various clients across diverse categories from a digital & Ecommerce lens. accounts across categories. Few are L’Oreal, Colgate, Watsons, Singapore Airlines, Huawei, BMW, and Mercedes Benz. All the experience started as a PHP developer and then quickly pivoted towards digital ecosystem almost a decade ago starting with Performance marketing.

Madelin is a senior leader within Kinesso APAC, IPG Mediabrands’ performance marketing arm. In her role as Head of Client Solutions she is responsible for driving digital transformation across the network spanning media, data, audience and analytics capabilities. She has held a number of key business driving roles in global media networks, across B2B and B2C portfolios. Madelin believes strongly in the ability of data, technology and media to create meaningful, lasting business impact for marketing organizations.

Anannya is a digital native with over a decade of collaborative expertise being at the forefront of adtech in APAC. Currently serving in the APAC regional team at Omnicom Media Group Asia Pacific, he works on building capabilities across digital channels. With a track record of innovation, awards, and impactful achievements, he is dedicated to advancing the intersection of technology, marketing, and sustainable advertising practices.

Lyndon started his career at Mindshare where he held various strategy roles in London, Shanghai, Tokyo and Hong Kong, working primarily with Nike, Dyson, Booking.com and LVMH. In 2019, he made the jump into marketing to join Colgate- Palmolive as Asia Marketing Director for Integrated Marketing Communications, responsible for elevating the creative output for one of the world's oldest CPGs.

Liam leads the APAC region for StackAdapt. Liam is a global tech, partnerships and media leader, with over 18 years experience in client-side, agency and platform roles. Over the last 9 years, Liam has held various leadership positions at Meta [formerly Facebook] leading teams and partnerships with the world’s highest profile brands [L’Oreal, Google, LVMH, Coca Cola, P&G & Mars] across US, EMEA and most recently APAC. He has both breadth and depth of expertise across a wide array of sectors, including Consumer Packaged Goods (CPG), Luxury, Beauty, Technology, and Retail. Liam’s approach to growth and learning stems from his inherent curiosity. His thought leadership is recognised at the Industry level in bodies such as the IAB, and within publications such as Campaign-Asia, The Drum and 24inc.com.

A proven leader who has consistently delivered double digit ROI growth, Sindhuja has led the industry and region in marketing & digital excellence and pioneered critical new capabilities in CX design and experience, consumer data, and personalisation. Her ability to drive volume driven business growth and build strong brands through standout consumer experiences is unique and unparalleled. As APAC CEO, Sindhuja drives the strategy and execution of how Wavemaker positively provokes growth for its clients and people around the region. She is part of the Wavemaker Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborates closely with GroupM and WPP leaders across the region and globe to connect the breadth and depth of the group’s capabilities to drive growth for Wavemaker’s clients. Before joining Wavemaker in Sep 2023, she was the Global media investment and AMEA CX lead at Mondelēz International. Unlocking the impact of Mondelēz's marketing investment across all markets globally was her key focus area and it made a strong contribution to Mondelēz's growth journey over the past few years. Under her leadership, AMEA CX team delivered 10%+ YOY growth of media ROI for six years in a row in the region. With over 25 years of experience in marketing overall, she has previously also worked in media agencies like IPG, Publicis, Havas and GroupM. She is a passionate advocate for inclusivity and champions her belief in a more diverse and equitable workforce through mentoring and coaching. She has also been recognized by Campaign’s Asia-Pacific Power List for three years in a row (2021, 2022 and 2023).

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.