Brand Safety Summit Asia Singapore

  • Image 13 March 2025
  • Image 9:00 AM - 5:00 PM SGT
  • Image ParkRoyal Collection
    3 Upper Pickering Street
    Singapore, 058289

Who Attends

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BRAND SAFETY SUMMIT ASIA FROM SINGAPORE BEGINS IN:

Brand Safety Summit Asia 2025: That's a wrap!

The jam-packed agenda featured keynote speaker Arshan Saha, CEO, GroupM Singapore & Malaysia, as well as industry leaders from: 

Brands such as Mars Wrigley, Mastercard, McDonald’s
Agencies including GroupM, IPG Mediabrands, Kinesso, Omnicom Media Group, Publicis
Leading platforms like Meta, TikTok
Ad tech pioneers Channel Factory, StackAdapt, Zefr

Missed a session? Highlights from the event will be coming soon—stay tuned!

#BRANDSAFETYSUMMIT

Speakers

Arshan Saha

CEO

GroupM Singapore & Malaysia

Arshan Saha is a driving force in the evolution of media, leading the charge as CEO of both GroupM Singapore and GroupM Nexus Asia Pacific. A passionate advocate for media accountability across all addressable channels, Arshan spearheads GroupM's mission to make advertising work better for people. His leadership extends across a dynamic portfolio. In Singapore, he oversees renowned agencies like Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, along with specialised units like Choreograph (Data & Technology) and GroupM Investment. As the head of GroupM Nexus in Asia Pacific, Arshan steers the world's leading media performance organisation, driving client growth through innovative cross-channel solutions and strategies. Arshan's commitment to data-driven transformation is evident in his pioneering work. He played a key role in establishing award-winning specialty businesses like Xaxis (Programmatic), INCA (Influencer Marketing), Finecast (Addressable TV), Sightline (Addressable Out of Home), and Acceleration (Data & Tech Consultancy). His 17+ years of experience in the advertising industry have been marked by launching and scaling data-driven businesses across 16 markets, achieving remarkable growth. A visionary leader, Arshan not only guides his team to achieve exceptional results but also fosters a culture of mentorship and personal development. His collaborative approach, working closely with clients and partners, has consistently driven ad-tech innovation and thought leadership, setting new benchmarks for the industry.

Eugene Lee

International CMO (IDL)

McDonald's

Starting from humble beginnings in 2009 at McDonald’s Malaysia as a Marketing Executive, he rose through the ranks to lead the Marketing, Digital and Strategy & Insights departments.  Eugene transformed marketing at McDonald’s Malaysia, and rolled out many groundbreaking campaigns, including the legendary Ayam Goreng McD relaunch, which still serves as a case study for many marketers today.  In 2020, Eugene graduated from local market duties and joined the regional team overseeing 12x markets across the Asian region where he served as Regional Chief Marketing Officer for 3x years. With the success he saw in Asia helping markets navigate Covid and accelerating growth post pandemic, he was again promoted to become International Chief Marketing Officer of the IDL Segment in 2023, overseeing Marketing, Menu and Digital for 80x markets across the globe – spanning Latin America, to Europe, the Middle East, South Africa and Asia. He is a part of the next generation of modern leaders and was named Asia Pacific’s Top-50 most Influential Marketer 4 years in a row. Eugene firmly believes that every employee can contribute to business success, encouraging everyone to speak up regardless of rank; and that “No idea is a bad idea”. 

Klara Krok

Global Account Director

TikTok

Klara is the Global Account Director for P&G, The Coca-Cola Company & Mars. She finds joy in making the complicated simple. She has spent her lifetime obsessed with grocery shopping. With a history working in both creative and media agencies, Klara's most recent role was Chief Client Officer at Dentsu Singapore. She was awarded ‘Campaign Asia’s Women to Watch’ 2017. This follows other personal awards, including being voted 14th in The Drum’s ’50 under 30’ 2014.

Casper Hsieh

VP Product Management

Mastercard

Casper (Vice President, Product Management) leads Mastercard's Advanced Analytics solution for the Asia Pacific region, with a focus on leveraging Mastercard's proprietary data and analytics platform to serve our clients. Mastercard’s Advanced Analytics solutions are utilized by prominent organizations across industries such as retail, travel and hospitality, consumer packaged goods (CPG), telecommunications, and financial services. Prior to his current role, Casper spent more than a decade in consulting across Greater China, Australia, and Southeast Asia, specializing in the delivery and deployment of analytics solutions for large-scale organizations.

Sanjib Bose

Regional Director of Strategy & Digital Commerce, Asia & General Manager, Philippines

Mars Wrigley Asia

Sanjib Bose is the Regional Director of Strategy & Digital Commerce, Asia & General Manager, Philippines for Mars Wrigley Asia. As a key member of the Asia Leadership Team, he drives sustainable growth and strategic development across the region. With over 20 years of experience in the FMCG industry, he has a proven track record in scaling and turning around businesses through consumer-centric strategies, digital transformation, and building high-performing teams. He leads two growth engines: digital commerce and the rapidly expanding Philippines market. His expertise in strategic partnerships, market entry strategies, and embedding sustainability into business models makes him a pivotal leader in Asia’s retail revolution.

Tawana Murphy Burnett

Head of Top Accounts & Agencies APAC

Meta

For the last 25 years Tawana has been a part of teams behind some of the largest and most influential global brands and advertising agencies across the US, EMEA, LATAM and most recently APAC. At Meta where she and her team advise CMOs, business leaders and agency partners on how best to use digital and emerging advertising and commerce solutions to accelerate the growth of their brands.   Prior to Meta, Tawana led multi-million brand and award winning product teams at Intuit, LeapFrog, J&J and Pfizer, building and launching hundreds of new and innovative products such as QuickBooks, Listerine, Advil, and ChapStick.   A passion for diversity in business. In 2019 she was Featured in Adweek’s Women Trailblazers for her active mentorship and investment in over 15 companies founded by women and for her participation in the groundbreaking #biascorrect campaign aimed to correct bias and elevate the discussion of women in leadership positions. She was inducted into the Ad Age Global Leading Women Class of 2023, The List in 2024 and was selected as a juror for Spikes Asia and Mad Stars 2024. Tawana served as co-lead for the Singapore Inclusion Council at Meta and the IAB SouthEast Asia & India Board. She currently serves as a board member for the IAA SEA and the Ronald McDonald House NYC. Originally from NYC, she currently lives in Singapore with her husband and their daughter.

Kris Biti

Chief Activation & Global Solutions Officer

IPG Mediabrands APAC

Kris is a seasoned leader in Asia-Pacific's ad tech and mar tech sectors, driving regional expansion and transformation. With a dynamic career spanning journalism, advertising, marketing, and technology across Asia-Pacific, Kris hase established herself as a regional expansion and transformation leader, with a focus on ad tech and mar tech solutions. She is passionate about delivering innovative and impactful solutions for clients across various industries and markets. Kris drives strategic expertise and excellence in media activation, data and tech, and KINESSO performance solutions. Leading a team of over 1,000 digital experts across 11 markets, she is passionate about regional expansion, strategic partnerships, and organizational transformation; ensuring continued growth and delivering excellence for clients across APAC.

Ben Crawford

Growth Consultant

20 years media agency tenure with vast experience across media strategy, media investment, social content  and agency leadership.Over the last 9 years focused at a regional level supporting the growth ambitions of numerous global brands, such as Spotify, American Express and Tourism Australia, as they navigate the challenges and opportunities of APAC.

Marvin Duval

Group Strategy Director

Mediabrands Content Studio Singapore

Marvin is a senior leader at MBCS Singapore, the content and influencer arm of IPG Mediabrands. As Group Strategy Director, he leads strategic initiatives across paid media, data activation, and influencer marketing, helping brands navigate today’s complex digital landscape. With extensive experience across Europe and Southeast Asia, he has developed strategies that balance brand safety, media efficiency, and business impact. He believes in the importance of human-centric yet data-driven approaches, ensuring brands stay relevant and engage with the right subcultures. He values deep audience understanding, making sure brands know exactly who they are interacting with, creating a real value exchange between brands and consumers.

Madelin Farrington

Head of Client Solutions APAC

Kinesso

Madelin is a senior leader within Kinesso APAC, IPG Mediabrands’ performance marketing arm. In her role as Head of Client Solutions she is responsible for driving digital transformation across the network spanning media, data, audience and analytics capabilities. She has held a number of key business driving roles in global media networks, across B2B and B2C portfolios. Madelin believes strongly in the ability of data, technology and media to create meaningful, lasting business impact for marketing organizations.

Emmanuel Fischmeister

SVP Business Development, APAC

Teads

Emmanuel Fischmeister is the SVP Business Development, APAC for Teads.

Dr. Rafael Frankel

Director of Public Policy for South East Asia

Meta

Dr Rafael Frankel is a leading expert in Asia-Pacific and tech policy, government affairs, political-economics, business and investment. He is currently Director of Public Policy for Southeast Asia at Meta and serves on the US-ASEAN Business Council Board of Directors. A former foreign correspondent, lecturer, and consultant in Bangkok, Tel Aviv and Washington, Rafael has 24 years of experience in The Asia-Pacific and the Middle East. He received his PhD (International Relations) and MS (Foreign Service) from Georgetown University. 

Bharat Khatri

Chief Digital Officer, APAC

Omnicom Media Group

Bharat Khatri is the Chief Digital Officer APAC for Omnicom Media Group.

Prathab Kunasakaran

Director of Publisher Development, APAC

CJ

Prathab Kunasakaran is the Director of Publisher Development for CJ APAC Division, with over 15 years of experience in the advertising technology industry. He is also an IAB Brand Safety Committee Member for the past year.

 

Prior to CJ’s Role Prathab was working at GroupM for close to 9 years since 2014 as Head of Marketplace and Supply Strategy, working closely with global publishers like Disney, Vice and NBCU to define, deliver their programmatic and private marketplace (PMP) offering through a variety of channels. He developed a robust regional supply strategy to not only best deliver against clients’ digital advertising objectives, but also to deliver profitability to all GroupM agencies.  

 

At CJ, Prathab will be working closely with Kelly Merkel and the global Publisher Development leadership team to create Go-To-Market strategy for the region, identify market opportunity, develop strategic partnerships with key leaders in the region to strengthen CJ’s overall offerings in the market and build publisher development team across the region to manage some of the biggest content publishers, Influencers and specialized Fintech vendors. Making CJ as Affiliate Marketing network of choice in APAC region in long run.

Prathab will leverage Publicis Network in terms of existing publisher relationship that can expand to CJ Network. Vice-versa, Prathab will also work together with the demand team led by Madhu to promote CJ brand awareness at the Group and Agency level.

On the personal level, using the football language he is most passionate about, Prathab is a natural team captain who effortlessly brings people together. He conceptualizes winning strategies and executes them effectively on the field. He truly understands that smart passing keeps the ball moving forward and that if a play stops working, smart players can change it. He is among the few who unravelled the complexities on the supply side

Silas Lewis-Meilus

Global Head of Media Business Units

Haleon

I’m the Global Head of Media Business Units for Haleon (previously GSK Consumer Healthcare).  In this role, my responsibilities revolve around driving adoption and scaling our global priorities and programs into the Business Units (Markets).  This includes everything from integrating our media effectiveness agenda into the markets to working to manage the commercials with our key partners.  

 

Prior to this, I was the APAC Head of Media for GSK Consumer Healthcare.  In this role, I actively drove a variety of areas including deploying more advanced media techniques within the AdTech, data, and audience planning space, landing our new-ish agency model throughout the system, deploying key media technology platforms globally, driving better outcomes by forcing an effectiveness conversation and providing an overall media center of excellence with my talented team of media professionals.

 

Previous to GSK, I was the McDonald’s Global Media Lead, based in Singapore.  I started in this role in January of 2017.  As this is a role new to McDonald’s, a great deal of the time I spent was on leading the creation and articulation of my team’s mission and priorities, the ways we should work and aligning with new internal stakeholders.  Additionally, I drove continued media and digital transformation throughout the organization.

 

Prior to this role, I was the Global Engagement Team Lead for the London and Singapore teams.  In this role, I managed subject matter experts in the primary digital connection points including Media, Social, CRM, Marketing and Merchandising.  Prior to that, I was the digital media lead within the McDonald’s Singapore CoE, joining in February of 2015.  In this role, I was primarily focused on driving systemic improvements in media through the application of data-backed media solutions, innovation, partnerships and local market upskilling.

 

Previous to McDonald’s I worked at OMD Singapore managing the McDonald’s regional media business.  During my 4 years at OMD Singapore, I lead the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalization of data-backed media practices such as programmatic, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies such as Google and Facebook.

 

My time before Singapore was also in the agency world at a variety of shops (MindShare, UM, Ogilvy) in London and New York, where I both started my career and where I am from originally.

Mamta Luthria

Digital Transformation Lead (OpenMind ASEAN)

GroupM

With a career spanning multiple markets across APAC—including India, Taiwan, Singapore, and Australia—Mamta has developed a deep understanding of the evolving digital landscape and its impact on businesses. From adtech and martech to data strategy and audience intelligence, her experience cuts across the key pillars that drive digital transformation. Over the years, Mamta has navigated the complexities of an ever-changing ecosystem, helping brands future-proof their marketing strategies in a privacy-first world. Her expertise lies in enabling businesses to harness the power of data, optimize media investments, and build scalable digital infrastructures that drive measurable impact. Passionate about innovation and problem-solving, Mamta thrives on simplifying complexity and bridging the gap between technology and business outcomes. Through collaboration with platforms, agencies, and brands, she focuses on unlocking growth opportunities and driving digital excellence in a dynamic, fast-moving industry.

Jonathan Mackenzie

Head of Data Solutions APAC

Publicis Groupe

With 22 years of experience in the digital media industry, Jonathan began his career at specialist independent digital agencies in the UK before moving to Omnicom Media Group where he built digital teams in Europe and Asia.  He joined Publicis Groupe in 2016 to accelerate programmatic and digital transformation for the Groupe working with global and regional clients such as Samsung, P&G, Citibank and Singapore Tourism Board. A champion of the open web, Jonathan is passionate about bringing knowledge and capabilities to clients and agency teams throughout Asia. While locked down in Singapore for the past two years, Jonathan has kept busy establishing some additional interests in motorbikes, motorboats, crypto investing and rugby coaching on weekends!

Liam McCarten

Vice President, APAC

StackAdapt

Liam is a senior global tech and media leader with ~20 years of experience in client-side, agency, and platform roles.  As VP of StackAdapt APAC, he is tasked with leading APACs growth by empowering partners to harness the power of AI, data-driven insights, and cutting-edge technology to transform their marketing strategies.  At StackAdapt, Liam is focused on empowering brands to execute highly targeted, efficient, and measurable campaigns across channels, driving business results while ensuring brand safety and innovation.  Prior to StackAdapt, Liam held leadership positions at Meta (formerly Facebook), where he led high-profile partnerships with top brands like L’Oreal, Google, LVMH, Coca Cola, P&G, and Mars across US, EMEA, and APAC. With deep expertise across verticals such as CPG, Luxury, Beauty, Technology, and Retail, Liam is a recognized thought leader in the industry, contributing to bodies such as IAB and publications like Campaign-Asia, The Drum, and B&T.

Kartik Mehta

Head of Asia

Channel Factory

As the Head of Asia at Channel Factory, Kartik Mehta is dedicated to driving the launch and scaling of innovative technology and media startups. With over 10 years of experience in digital advertising sales, marketing communications, and new business development, Kartik has a proven track record of delivering profitable growth and crafting disruptive solutions for brands.

 

In his previous role at Silverpush, Kartik led sales, strategic partnerships, and global expansion for the contextual video intelligence and moment marketing platform. He built the international business from the ground up, growing it into a multi-million-dollar revenue operation across 15 geographies in just four years, while achieving double-digit EBITDA and earning multiple industry accolades. Kartik also led and managed cross-functional teams across markets and has been a speaker and moderator at prominent tech and agency events, including iMedia, FOCAL, MMA, and Huddle.

Deepika Nikhilender

Chief Solutions Officer

GroupM Asia Pacific

Deepika is a recognized leader in the APAC media industry, with over 25 years of experience spanning marketing, communications, and ad technology. Having worked across 100+ brands in diverse market environments, she brings deep expertise in consumer culture, data-driven marketing, and solutions architecture. 

 

Currently, she serves in a regional position of Chief Solutions Officer for GroupM APAC and leads the programmatic practice at GroupM Nexus APAC. With a strong foundation in data science, business strategy, and A.I., Deepika has been instrumental in shaping brands’ AdTech and MarTech roadmaps, steering their transformation in the programmatic and A.I-driven marketing space.

 

Her portfolio includes global brands such as Unilever, Nestlé, Nike, American Express, BMW, Lufthansa, Pepsi, L’Oréal, HSBC, and Heineken. In both regional and local capacities, she has driven award-winning media and marketing strategies that push the boundaries of innovation. 

 

Deepika's contributions have earned her numerous industry accolades, including: 

  • Media Person of the Year Singapore  
  • Innovator of the Year  – The Internationalist, New York 
  • Regional Account Person of the Year – Campaign Asia-Pacific 
  • Media Magnificent List  
  • Business Leader of the Year  – Women Leading Change, Campaign Asia-Pacific 
  • Technology Chief of the Year – Women Leading Change, Campaign Asia-Pacific 

Beyond her corporate role, Deepika is a thought leader, frequent speaker, and industry advocate. She serves as a Board Member at the IAB SEA+India Chapter, actively shaping the future of digital marketing in the region.

Anannya Paliwal

Regional Director, Digital Solutions, APAC

Omnicom Media Group

Anannya is a digital native with over a decade of collaborative expertise being at the forefront of adtech in APAC. Currently serving in the APAC regional team at Omnicom Media Group Asia Pacific, he works on building capabilities across digital channels. With a track record of innovation, awards, and impactful achievements, he is dedicated to advancing the intersection of technology, marketing, and sustainable advertising practices.

Dennis Petrone

Global Marketing Manager, Brand Safety & Responsible Media

TikTok

Dennis Petrone is a Brand Safety & Responsible Media leader at TikTok, driving global initiatives that build advertiser trust and reinforce the platform’s commitment to brand safety and platform integrity. He shapes industry narratives, equips advertisers with the right tools, and fosters strategic partnerships to ensure brands feel confident investing in TikTok. With over 20 years of experience across TikTok, Meta, and CBS News, Dennis has led high-impact marketing strategies spanning media, technology, and advertising. His expertise lies in brand trust, cross-functional collaboration, and industry thought leadership. A native New Yorker with a global perspective, Dennis spent the first half of his career in the Asia-Pacific region. A strong advocate for workplace diversity, he believes it fuels innovation, better decision-making, and long-term business success.

Rich Raddon

Co-Founder & Co-CEO

Zefr

Richard Raddon is co-Founder, co-CEO of ZEFR.  Zefr is a technology company that provides content targeting solutions at scale for brands advertising on YouTube. Unlike other YouTube advertising solutions that focus on audience, Zefr’s advanced technology dissects content at the video level to ensure every brand message is delivered in the right context and against the right premium content every time.  This, in turn, ensures that all brand messages are not only safe but are brand suitable. As a result of its unique offering, the company has built up a robust client roster that includes major brands across retail, automotive, beauty, entertainment, music, and more. The company is headquartered in Los Angeles, California, with offices in New York, and Chicago. For more information, go to: http://zefr.com. Prior to ZEFR, Rich co-Founded MOVIECLIPS, which became the largest video network about movies. MOVIECLIPS sold to Comcast (Fandango) in April of 2014. Rich also served as the Director of the Los Angeles Film Festival and as a media Producer.  Rich began his career as an assistant to the late writer/director/producer John Hughes in Chicago. Rich is a graduate of Brigham Young University.

Manaswita Sarkar

Head Audience and Data Strategy - Revenue

SPH Media

Manaswita is an experienced data-driven marketer and customer data professional who has worked across Singapore and India markets, both urban and rural. She specializes in omnichannel audience strategy and digital transformation and brings experience from diverse industries across telecom, media, banking and FMCG. Having worked both on the client-side and advertising technology side, her expertise lies in driving business value for advertisers using data and technology capabilities on the sell-side. Manaswita is also a member of IAB SEA + India’s Responsible Privacy Council and is passionate about fostering data-literacy and privacy-awareness among marketing practitioners.

Jean-Francois Thery

Head of Growth

Publicis Groupe

A builder of brands and businesses, JF has spent 15 years in advertising, shaping creative and strategic growth for both global networks and independent agencies—including founding and leading one himself. Now, as Head of Growth for Publicis Groupe in Southeast Asia, he helps brands and teams navigate complexity, bringing together strategy, creativity, and commercial impact to drive meaningful results.

A natural problem-solver, JF thrives on connecting the right people, ideas, and capabilities to turn challenges into opportunities. When he’s not working, you’ll find him outdoors, in the kitchen experimenting with new flavors, or immersed in virtual worlds.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Agenda

8:15 AM - 9:00 AM

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Registration and Welcome Breakfast

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9:10 AM - 9:20 AM

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Welcome Remarks

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Rob Rasko - Brand Safety Summit Series

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9:20 AM - 9:40 AM

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Building for the Future of Advertising

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Arshan Saha - GroupM Singapore & Malaysia

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9:40 AM - 10:10 AM

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Building Brands in the Digital Age: Navigating Growth and Safety on TikTok

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Klara Krok - TikTok

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Sanjib Bose - Mars Wrigley Asia

In today’s digital-first world, brands must strike the right balance between driving growth and maintaining trust. Short-form video and creator marketing are at the heart of this transformation, offering unparalleled opportunities for brands to engage with audiences in ways that are both authentic and impactful. This session will explore how TikTok’s platform empowers brands to not only reach high-intent users but also collaborate with creators to drive deeper connections, while upholding the highest standards of brand safety. TikTok’s approach ensures brands can scale with confidence, creating meaningful, secure experiences for both brands and consumers.

In a fireside chat, Sanjib Bose, Regional Director of Strategy & Digital Commerce, Asia & General Manager, Philippines for Mars Wrigley Asia, and Klara Krok, Global Account Director at TikTok will explore how brands can leverage TikTok’s full-funnel ecosystem to turn engagement into action, collaborate with creators effectively, and build long-term brand equity in a trusted, brand-safe environment.

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10:10 AM - 10:35 AM

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Designing Your Own Streaming Ecosystem: Watch as CTV and FAST Channels Scale & Understanding Measurement and Proper Placement Challenges in One of the Hottest Spots in the Market

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Prathab Kunasakaran - CJ

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Deepika Nikhilender - GroupM Asia Pacific

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Anannya Paliwal - Omnicom Media Group

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Emmanuel Fischmeister - Teads

CTV adds a scale and addressability to television. This concept is not new, and the scale at which this market is moving is historic. When markets grow quickly, an eye needs to be placed on understanding marketer needs and goals and how these can be measured. Hear from senior leaders at CJ, GroupM, and Teads as we dive in.

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10:35 AM - 10:50 AM

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Networking Break

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10:50 AM - 11:15 AM

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Collaboration and Protection: Meta’s Approach to Countering Fraud and Scams

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Tawana Murphy Burnett - Meta

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Dr. Rafael Frankel - Meta

Join Meta for a fireside conversation focused on the ways in which the industry can collaborate to reduce fraud and scams. Discover more about the lifecycle of an online scam, and learn about the actionable steps that brands can take to protect themselves and their customers.

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11:15 AM - 11:25 AM

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Brand Safety in the AI Era: Turning Risk into Competitive Advantage

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Liam McCarten - StackAdapt

With ad fraud on the rise and consumers expecting greater integrity, staying ahead of emerging threats is more crucial than ever. In this session, Liam McCarten, VP of APAC Sales at StackAdapt, will show how AI-driven solutions like contextual targeting, fraud detection, and first-party data can protect your brand and drive better results. Learn how to turn brand safety from a risk into a strategic advantage in the fast-evolving digital advertising landscape.

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11:25 AM - 11:50 AM

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Safeguarding Brands in the Age of Synthetic Media

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Bharat Khatri - Omnicom Media Group

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Eugene Lee - McDonald's

As AI-driven technologies reshape digital marketing, brands face a growing challenge, how to maintain control in an era where AI buying agents are making real-time decisions on their behalf.

The rise of synthetic media, deepfakes, and AI-driven misinformation further complicates the landscape, demanding a proactive approach to brand safety and authenticity.

This session will explore how brands can navigate these challenges, leveraging Omnicom Media Group’s CASA & Activation AI solutions to drive transparent, controlled, and effective media activation. Bharat Khatri will break down the evolving risks & discuss real-world strategies to ensure trust and credibility in a rapidly evolving digital space. In a special fireside chat, Bharat will be joined by Eugene Lee, International CMO (IDL), McDonald’s, to explore how brands can embrace AI-powered media while ensuring brand safety, consumer trust, and long-term business impact.

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11:50 AM - 12:20 PM

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Brand Suitability at a Crossroads: How AI Protects and Empowers Brands in an Evolving Digital Landscape

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Rich Raddon - Zefr

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Rob Rasko - Brand Safety Summit Series

Brands are facing an inflection point. As misinformation proliferates, AI-generated content blurs reality, and lawsuits against brands rise, the once clear boundaries of brand suitability are shifting. At the same time, the battle for consumer attention is intensifying, with audiences spending more time than ever inside walled gardens—precisely where the risks reside. As the platforms scale exponentially, this creates both new vulnerabilities and new opportunities for brands. The reality is clear: brands must be present in these environments to stay relevant, but the question is how they show up, and with what level of control. The challenge isn’t just avoiding risk—it’s ensuring that brand suitability evolves into a proactive security layer that keeps pace with the speed and scale of digital content.

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12:20 PM - 1:40 PM

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Lunch

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1:40 PM - 2:05 PM

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VUCA Meets VUCA

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Kris Biti - IPG Mediabrands APAC

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Marvin Duval - Mediabrands Content Studio Singapore

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2:05 PM - 2:25 PM

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A Research-Based Case Study on Improving Ad Misalignment: How AI and New Technologies Will Make the Results Even Better

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Kartik Mehta - Channel Factory

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2:30 PM - 3:15 PM

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Using Data to Enable Ad Choices and Enable Brand Safety Best Practices

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Mamta Luthria - GroupM

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Casper Hsieh - Mastercard

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Madelin Farrington - Kinesso

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Jonathan Mackenzie - Publicis Groupe

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Manaswita Sarkar - SPH Media

As data privacy regulations become more stringent, it's important to discuss how brands can balance data-driven advertising with privacy concerns.

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3:15 PM - 3:40 PM

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Networking Break

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3:40 PM - 4:10 PM

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Social Media Regulations in Focus: Understanding How to Plan Campaigns in Environments of Change

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Kris Biti - IPG Mediabrands APAC

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Ben Crawford - Growth Consultant

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Dennis Petrone - TikTok

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Jean-Francois Thery - Publicis Groupe

Platforms hold a large part of the media plan and public zeitgeist. This offers advertisers tremendous reach and connection to consumer insights. When regulation comes into focus, learn how planners can adjust and keep campaigns effective.

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4:10 PM - 4:30 PM

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Closing Fireside Chat

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Silas Lewis-Meilus - Haleon

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Rob Rasko - Brand Safety Summit Series

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4:30 PM - 5:30 PM

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Networking Cocktails

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9:00 AM - 9:30 AM EST

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What to Know About SPO in CTV & Video

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Pam Ariyakulkaran - American Express

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Karen Eccles - The Telegraph

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9:30 AM - 10:30 AM EST

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What to Know About SPO in CTV & Video

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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9:00 AM to 9:30 AM

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Karen Eccles - The Telegraph

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Karen Eccles - The Telegraph

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9:30 AM to 10:00 AM

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Rob Rakowitz - GARM

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Karen Eccles - The Telegraph

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Passes

BEST VALUE!

Brand Safety
Summit Asia from Singapore: Five In-Person Passes

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Benefits
  • Five passes to the Brand Safety Summit Asia from Singapore
    *In-person attendance is limited, please register early to ensure your spot
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all networking activities including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety
Summit Asia from Singapore: Two In-Person Passes

Sold Out

Benefits
  • Two passes to the Brand Safety Summit Asia from Singapore
    *In-person attendance is limited, please register early to ensure your spot
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety
Summit Asia from Singapore: One In-Person Pass

$1,000

Benefits
  • One pass to the Brand Safety Summit Asia from Singapore
    *In-person attendance is limited, please register early to ensure your spot
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all networking activities, including refreshment breaks, networking luncheon, and cocktail reception

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Premier Partners

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supporting PARTNER

FOUNDING AGENCY PARTNER

PREMIER GLOBAL
CONTENT PARTNERS