Industry News From Cannes

  • Image June 20 - 23, 2022
  • Image Reporting Live All Week!
  • Image Cannes, France

Who Attends

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The Brand Safety Summit team is jetting off to Cannes Lions, June 20-23, to interview some of the biggest industry leaders from Twitter, Spotify, Publicis, and more. We’ve got a jam-packed week of one-on-one discussions that will bring you the latest trends, insights and what to look out for on the horizon in the industry.

Want to stay up to date with the inside scoop? Fill out the form below to receive our email recaps coming to you straight from the French Riviera!

Interviews

9:00 AM - 9:45 AM

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E-Commerce Retailers, Platforms, and Consumer Safety

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9:45 AM - 10:30 AM

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How Consumer Privacy Regulations are Impacting Advertising Globally

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10:45 AM - 11:45 AM

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The Metaverse: Marketing’s New Frontier

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11:45 AM - 12:15 PM

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Augmented Reality and In-Game Advertising

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12:15 PM - 1:00 PM

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Navigating Brand Safety as Audio Adoption Skyrockets

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2:00 PM - 3:00 PM

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Diversity in Media and Technology

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Joshua Lowcock, Global Chief Media Officer, UM Worldwide

HubSpot Video
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Elliot Hill, Director of Communications, Verasity

HubSpot Video
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Peter Wallace, General Manager, EMEA, GumGum

HubSpot Video
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Christa Carone, President, Infillion

HubSpot Video
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Zach Chapman, SVP, Global Partnerships, NBCU

HubSpot Video
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Josh Rosen, President, Reticle AI

HubSpot Video
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Drew Stein, Founder & CEO, Audigent

HubSpot Video
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ET Franklin, Chief Strategy | Cultural Fluency Officer, Spark Foundry

HubSpot Video
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Smita Reddy, Global Communications and Marketing Leader | US Brand Chair, Edelman

HubSpot Video
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Anna Bager, President & CEO, OAAA

HubSpot Video
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Jonathan Silver, President & CEO, Affinity Solutions

HubSpot Video
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Saiful Ahmed, Director Ad Technology, Omnicom

HubSpot Video
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Jules Kendrick, MD UK & Europe, TAG

HubSpot Video
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Mike Zaneis, CEO, TAG

HubSpot Video
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Ed See, Partner, McKinsey & Company

HubSpot Video
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Visha Kudhail, Director of Business Marketing, EMEA, Pinterest

HubSpot Video
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Lynnwood Bibbens, CEO, ReachTV

HubSpot Video
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Tony Marlow, CMO, IAS

HubSpot Video
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Chris Kenna, Chairman & Founder, Brand Advance

HubSpot Video
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Meg Haley, Global Head of Revenue Product Strategy, Twitter

HubSpot Video
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Richard Raddon, Co-Founder, Co-CEO, Zefr

HubSpot Video
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Stevan Randjelovic, Brand Safety & Digital Risk, EMEA, GroupM

HubSpot Video
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Khurrum Malik, Head of Ads Business Marketing, Spotify

HubSpot Video
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Mark A. Prince, SVP, Head of Economic Empowerment, dentsu

HubSpot Video
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Lisa Giacosa, Chief Investment Officer, Spark Foundry

HubSpot Video
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Industry Leaders

Saiful Ahmed

Director Ad Technology

Omnicom Media Group

A highly motivated individual with proven managerial experience within the digital media agency industry. With +15 years of digital media insight, knowledge and wisdom, gathered through direct client relationships, both at a technical and strategic operational level. Software Tester with extensive knowledge and experience of web-based systems and internet technologies including: HTML/XML, CSS, Flash and JavaScript.

Anna Bager

President & CEO

OAAA

Anna Bager is a seasoned cross-platform media veteran selected to lead the out of home advertising industry into the future. As of September 16, 2019, Ms. Bager will assume the title of President & CEO of the Out of Home Advertising Association of America (OAAA), the Washington, DC-based national trade association that represents the $8+ billion out of home advertising industry. Before joining OAAA, Bager was Executive Vice President at the Interactive Advertising Bureau (IAB), the leading global trade association for digital media. During her 8-year tenure, Anna was responsible for leading all digital, mobile, video, audio, and data industry initiatives, representing more than 650 member companies including Google, Facebook, Amazon, Disney, and Microsoft. At IAB, Bager also supervised market research, media measurement, and thought leadership, and she partnered with IAB’s public policy team in Washington to advocate on critical issues like technical standards, brand safety, and consumer privacy. Under her leadership, IAB created three of the organizations’ most important centers of excellence: the IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; the IAB Digital Video Center, encompassing Advanced TV, OTT, and the Digital Content NewFronts; and the IAB Data Center, which developed consumer identifiers, data quality, industry benchmarks, and important tools for data activation and automation. Bager has worked in the media and technology sector her entire career. Prior to joining IAB, she led business intelligence at Ericsson Multimedia and headed research at Ericsson’s enterprise consulting unit. Prior to Ericsson, Bager was EMEA Research and Consulting Manager for the global research firm IDC. A native of Sweden, Ms. Bager is a graduate of Lund University in Lund, Sweden. Anna was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row; one of the top women in media by Folio magazine four times; and one of the top women in digital advertising by Cynopsis Media three times. She lives with her husband Erik and their two daughters in Glen Ridge, New Jersey. Bager speaks four languages. When not working, Anna enjoys skiing and sailing with her family.

Lynnwood Bibbens

CEO & Founder

ReachTV

Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As
CEO, Bibbens has taken a leadership role in identifying new markets and opportunities
for the ReachTV Network, resulting in the Company’s seminal sales, distribution and
partnership deals with world-class traditional and digital media and technology
powerhouses. Bibbens has led the Company’s direction and growth from a national to
an international network with a reach of over 100 Million viewers on the go.
Prior to ReachTV, Lynnwood developed solutions for the Media and Entertainment
industry, integrating multiple dynamic content platforms that use proprietary technology
that enabled top tier brands to better understand their clients. He has teamed up with
syndication partners AOL, Yahoo, Google, Roku, Opera, XBox, Dish, Comcast, Verizon,
Adobe, Scripps, and Amazon. Mr. Bibbens was the Producer and Executive Producer of
"Celebrated" an Entertainment Bio series, culminating in 6 seasons which was sold in
the US and around the globe. He has produced both daily and episodic Television
focused on Entertainment, Sports, and News. Earlier in his career Bibbens founded and
sold several technology and e-commerce companies focused on computers and
consumer electronics with combined Revenues eclipsing $2 Billion. He has the ability to
foresee the needs of Manufacturers, Distributors, Brands, and Consumers and as such
has formed long term relationships with corporations and investment banks such as
Samsung, CBS, Toshiba, Verizon, Vizio, Amazon, Sun Trust Bank, Morgan Stanley,
Guggenheim, and Comcast to name a few. Lynnwood also sits on the board of Multiple
firms both Public and Private along with being the Chairman of ReachTV.
Mr. Bibbens appears regularly on TV, speaks at conferences, and is writing his first
novel.

Christa Carone

President

Infillion

Strategic and operational digital leader with broad global experience developing
new economy businesses, building brands, monetizing intellectual property, energizing teams and generating profitable revenue. Currently leading a portfolio company of advertising and marketing technology solutions that harness the growth in CTV and the demand for qualified 1P data. As the president of a sport and entertainment firm, president of a media company, global chief marketing officer and chief operating officer, I've led transformational change initiatives from a $200+ million brand transition, hyper-growth sales strategies and omni-channel customer acquisition programs to multi-billion dollar acquisitions, IP licensing and experiential launches, merger integrations and complex client retention initiatives. Trusted advisor to C-suites and boards of directors on revenue diversification, martech and fintech, digital and performance marketing, customer experience, reputation management, corporate turnarounds and brand building for Fortune 150 enterprises, privately-held firms and start-up companies.

Zach Chapman

SVP, Global Partnerships

NBCU

Chapman leads a team responsible for shaping effective, long term strategic
partnership frameworks across the NBCUniversal portfolio of owned and operated
distribution linear, digital and streaming channels, as well as via key premium
content providers and technology partners. 
Whether it be via unmissable sports and entertainment, award winning news
networks, blockbuster movies or unforgettable theme parks, NBCUniversal has been
shaping culture for almost a century. Chapman and his teams are now on a mission
to make NBCUniversal the number one destination for marketers to reach audiences
in a brand safe, premium environment across all international markets.
Prior to his role at NBCUniversal, Zach spent the last eight years with the Walt
Disney Company in a variety of leadership roles in core growth areas. He started
the programmatic and audience sales teams as VP Multimedia Sales and Global
Digital at ESPN, ran ESPN International as VP ESPN International across LATAM,
EMEA and APAC for several years and was charged with merging and growing the
Category Partnership and Ad Sales Research organizations for Disney/ESPN/ABC. A
long time digital native (Wired magazine and Hotwired starting in 1996), Chapman
has led sales teams with an emphasis on digital innovation and growth for iconic
brands such as Sports Illustrated and Entertainment Weekly, for premium sports
brands NBC Sports and Olympics and SBNation, as well as with the US Hispanic
Market as SVP of Digital Sales for Univision Communications.
Zach lives in Connecticut with his wife and three children, calls NYC his homebase,
and sees the world as his office.

Jackie Cooper

Global Chief Brand Officer

Edelman

I have over 35 years entrepreneurial experience in global brand, creative, business and personality strategy. From multinationals to starts ups, I advise on business and communication challenges and create corporate and individual narrative for differentiation and reputation protection. I have extensive experience with brand and people crisis that need credible fixes.

I co-founded JCPR in 1985 and we created lauded campaigns including the launch of O2, Playstation, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. Our leading brand work across culture and entertainment nailed extensive media impact and won many industry awards. JCPR was acquired by Edelman in 2004 and I served as Creative Director and Vice Chair of Edelman UK, running clients including Dove Campaign for Real Beauty, Dirt is Good for Omo/Unilever and the Halo launch for Xbox, I also created our brand content and production resource.

Moving to Global Chair of Creative Strategy, I then worked internationally and established Edelman’s formal creative offering, building a global community of 650 creatives, planners and production talent, as well as joining Edelman's Executive Committee. I led Edelman at Cannes, hosting events with Jamie Oliver, Will Smith and Ellen Pompeo and oversaw the firm’s first foray into the awards, garnering 65 Lions within the first 3 years across a roster of global clients.

As Global Chief Brand Officer for Edelman, I work in a multi faceted role across client strategy and internally to strengthen our brand business and agency offer. Being alert to business, societal and cultural trends, through the lens of trust being the new brand equity, is key. I continue to advise notable names who have achieved fame and profile, ensuring they are protected and helping them establish the foundations for a compelling business and credible legacy. I love the creative possibilities at the intersection of culture, brand and entertainment, with several clients in this space. I am a NED for Jamie Oliver Holdings, working with the board on brand, business and global strategy. I am also a Trustee for GROW, a life skills education programme for kids, and an advisor for the foundation set up for my friend and educational and creative hero, Sir Ken Robinson. I was the first woman inducted into the PR Week UK Hall of Fame in 2018 and continue to proudly mentor people in the PR and brand business.

Richard Edelman

President and CEO

Edelman

Richard Edelman is the president and CEO of a leading global communications marketing firm.

The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report.

Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world.

Richard topped PRWeek’s list of most powerful executives (2013), was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog, 6 A.M., since 2004. Richard is consistently mentioned as one of the top 25 foremost experts on corporate trust.

He serves on the Board of Directors of the Ad Council, the Atlantic Council and the Children’s Aid Society. He is a member of the World Economic Forum, the Arthur W. Page Society and PR Seminar.

ET Franklin

Global Chief Strategy | Cultural Fluency Officer

Spark Foundry

Esther *E.T.* Franklin is the Chief Strategy & Cultural Fluency Officer at Spark Foundry, where
she develops and drives the strategic vision for the agency and its clients. Spark Foundry was
recently named Ad Age’s 2022 “Media Agency of the Year” and Adweek’s 2022 “U.S. Media
Agency of the Year.”

In her role as Chief Strategy & Cultural Fluency Officer, Franklin is instrumental in pioneering
Publicis’ approach to strategy. Her expertise and creative viewpoints have enriched successful
pitches for clients such as Macy’s, Marriott International, Southwest Airlines, Mattel, and more.
She has helped iconic brands and the advertising industry at large understand the cultural
identities and media consumption habits of local and global audiences by encouraging
marketers to embrace an “inside out” perspective. Franklin offers a unique perspective in any
situation because she can draw upon her industry experience across a range of agencies,
audiences, geographies, and international markets.

Franklin has a keen ability to lead, guide, and motivate high-level talent. This is the reason that
she is responsible for setting the tone to drive the largest function within Spark (the Media
Planning/Strategy team of 400+ employees) forward. And, as a result of her decisive yet
collaborative spirit, future-focused orientation, and innately creative, curious, and strategic
nature, Franklin has been tapped to lead several successful corporate "start-up" initiatives.

Additionally, Franklin is the great mind behind Spark’s end-to-end product development
framework called “H.E.A.T,” which enables teams to collaborate, build robust plans, and elevate
solutions that can withstand disruption and serve clients to the highest standard.

Locally, Franklin is an integral leader in Chicago’s advertising community. She was named
“Advertising Woman of the Year” by the Chicago Advertising Federation in 2018 and has had a
career in Chicago for nearly 20 years.

Lisa Giacosa

Chief Investment Officer

Spark Foundry

Lisa Giacosa is the Chief Investment Officer of Spark Foundry, a global media agency brand
within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse
soul that melds an entrepreneurial, innovative business approach with the full resources,
capabilities, and marketplace clout of a larger network.

As Chief Investment Officer, Giacosa is responsible for setting and driving the agency’s
investment strategy, and ensuring the integration of Spark’s digital, data, and content practices
across various platforms and audiences. Giacosa’s background in data, technology, analytics,
insights, and client leadership enables her to bring a perspective to the investment practice that
facilitates driving deeper targeting and measurement of media effectiveness. She is passionate
about humanizing data to better understand consumer behavior for improved efficiency.

Giacosa is a key member of Spark’s Diversity, Equity, and Inclusion Council, and plays an
instrumental role in driving the agency’s Corporate Social Responsibility (CSR) initiatives.

Most recently, Giacosa was President of Data, Technology, Analytics, and Insights (DTAI). In
that role, she was responsible for developing innovative solutions that leveraged data, analytics,
and insights to build experiences that drive business outcomes.

Previously, Giacosa was the global head of media at Kimberly-Clark where she helped
standardize a new way of thinking for media experience planning and investment across
regions. Prior to that role, Giacosa held ascending roles at different Publicis Groupe agencies,
including VivaKi London and Starcom Mediavest Group. She has also held media planning and
buying positions at Allied Domecq, Zenith Media, MindShare, and OMD. Throughout her career,
Giacosa has worked with clients such as Apple, Amex, Estee Lauder, Hermes, Jaguar,
McDonalds, Range Rover, Rolex, UBS, and Westpac.

In 2021, Giacosa received a She Runs It: Changing the Game Award in the Brainwave
category, which honors women who have changed the way a brand or product is marketed. In
2020, she was named to Adweek’s Media All-Star list, which recognizes individuals who
represent the best, brightest, and most strategic thinking across the media business.
Additionally, she was honored by Brand Innovators in 2017 as a "Top 100’ Women in Brand
Marketing."

Outside of the office, Giacosa is dedicated to giving back to the community. She is an active
board member for UNICEF Midwest, a non-profit organization dedicated to creating a better
world for children everywhere.

Giacosa received a bachelor’s degree from Bournemouth University.

Jules Kendrick

MD UK & Europe

TAG

Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets.

Chris Kenna

CEO & Founder

Brand Advance

Chris Kenna is an entrepreneur and marketeer with over 12 years experience and a passion for diversity in media and marketing.Brand Advance was founded as the industry's first dedicated global diversity media network.We are a communications platform and business that connects brands with diversity audiences, through comprehensive data and insight, media planning and buying, partnerships and content services.

Visha Kudhail

Director of Business Marketing, EMEA

Pinterest

Visha leads on marketing Pinterest’s ad offering for business across EMEA. Prior to Pinterest she worked across YouTube Ads marketing at Google, going on to lead industry brand and reputation for both Google and YouTube in the UK. Before that, she spent twelve years at Thinkbox - the marketing body for commercial TV, leading TV campaigns, large scale events and initiatives with leading industry bodies in the UK.

Visha is a 2013 WACL Future Leaders Award winner, and in 2015 co-founded the FUTURES Network to bring all winners together to support and inspire each other as they continue to develop into even stronger female leaders. Visha champions diversity and in 2020 she launched Pinterest’s EMEA chapter of Women@ and is now Exec Sponsor for the group. She is a huge supporter of industry initiatives that recognise and celebrate women. Visha is also an Advisory Board member for OK Mentor and has just been awarded BIMA 100’s Champion for Change.

Joshua Lowcock

Global Chief Media Officer

UM Worldwide

Joshua Lowcock is an experienced global digital, media, and marketing executive who has led and helped Fortune 500 companies transform their approach to marketing, data, and technology. With experience across the US, China, and Australia, Joshua is an expert in navigating the increasingly complex world of digital, data, privacy, regulation, and innovation to deliver real commercial impact.

An outcome-focused and hands on-leader with his teams, Joshua has successfully scaled best-in-class practices globally and mentored and developed talent to futureproof businesses. His in-depth understanding of the media landscape and technology saw Joshua recognized by AdWeek as a strategic leader in the future of marketing and as an active member of the client advisory councils of a number of ad tech companies gives Joshua a front seat on industry innovation.

Joshua’s commercial focus, including P&L ownership, has seen him pioneer work on in-housing media capability, developing new operating models for media, building new technology platforms, and commercialization of 1st party data. With Joshua’s vertical expertise in retail, performance, and media seeing him join the boards of publicly listed companies leading the board focus on governance, risk, and digital strategy.

Khurrum Malik

Head of Advertising Business Marketing

Spotify

Khurrum Malik leads the Advertising Business Marketing (ABM) team at Spotify where he leads a global marketing team responsible for educating and inspiring Enterprise & SMB advertisers worldwide. He is a growth focused marketing leader with a track record of driving impact in public, private, and start-up businesses. Khurrum has spent over two decades at the intersection of mobile, data, and marketing at companies like Facebook, Microsoft, and Compass. He has deep expertise across product marketing, performance marketing, brand strategy, leading modern marketing teams, Go-To-Market (GTM) strategy, and delivering market share growth. He has been recognized as an industry leader, granted patents for digital search marketing, been a guest lecturer at Stanford GSB, and is an Internet Advertising Bureau (IAB) award recipient.
 

Tony Marlow

CMO

IAS

Tony joined Integral Ad Science in 2019 to lead all aspects of corporate marketing strategy,
brand development and communications for the company. He joins us from Infogroup, where he
served as chief marketing officer, bringing a strong track record of turning data into actionable
insights and empowering brands to make more impactful connections with their consumer base.
Prior to joining Infogroup in 2018, he was the global head and vice president of B2B Marketing
for Yahoo and Oath, overseeing B2B Marketing, Marketing Strategy, Product Marketing, Sales
Learning, and Sales Insights. Before joining Yahoo in January 2010, Tony was with Nielsen’s
online division in an APAC-focused role and was based in his native Sydney, Australia. During
his time at Nielsen he invented a class-leading technology for measuring brand impact in online
environments which saw him working with many key clients including Google, MSN, Yahoo, and
Facebook.
Tony holds two Bachelor’s degrees in psychology and commerce and a Master’s degree in
strategic marketing from the Australian National University and the University of Wollongong.

Sarah Personette

Chief Customer Officer

Twitter

Sarah Personette is the Chief Customer Officer for Twitter.

Mark Prince

SVP, Head of Economic Empowerment

dentsu

Diversity media leader with more than 20 years of success in developing and managing agency, client and media partner relationships to achieve diversity goals and awareness within advertising, marketing and media.

Richard Raddon

Co-Founder & Co-CEO

Zefr

Richard Raddon is co-Founder, co-CEO of ZEFR. 

Zefr is a technology company that provides content targeting solutions at scale for brands advertising on YouTube. Unlike other YouTube advertising solutions that focus on audience, Zefr’s advanced technology dissects content at the video level to ensure every brand message is delivered in the right context and against the right premium content every time.  This, in turn, ensures that all brand messages are not only safe but are brand suitable. As a result of its unique offering, the company has built up a robust client roster that includes major brands across retail, automotive, beauty, entertainment, music, and more. The company is headquartered in Los Angeles, California, with offices in New York, and Chicago. For more information, go to: http://zefr.com.

Prior to ZEFR, Rich co-Founded MOVIECLIPS, which became the largest video network about movies. MOVIECLIPS sold to Comcast (Fandango) in April of 2014. Rich also served as the Director of the Los Angeles Film Festival and as a media Producer. 

Rich began his career as an assistant to the late writer/director/producer John Hughes in Chicago. Rich is a graduate of Brigham Young University.

Rob Rakowitz

Initiative Lead

GARM, WFA

Award-winning global marketer with 20+ years of experience spanning creative, media, research, and strategy functions from both agency and client perspectives. Expert in shaping multifunctional teams to harvest growth with a focus on fusing communications and commerce with technology and data. Adept at reshaping and leading client-agency teams to address changing media and retail landscape using insight, investment and innovation. Nationally ranked cyclist bringing performance team building into the office. Advocate for talent development and coaching within teams to achieve goals. Passionate about identifying marketplace trends and opportunities and translating them into positive growth platforms for top global brands including Mars, American Express, Visa, Pernod Ricard, P&G & McDonald’s.

Stevan Randjelovic

Director, Brand Safety & Digital Risk, EMEA

GroupM

Stevan started his career in Brussels where he worked as a lobbyist on many legislative
proposals such as the General Data Protection Regulation (GDPR), ePrivacy Regulation, IP
infringement, childhood obesity and many more. He joined GroupM EMEA in 2017 where he
leads the brand safety practice for the region and the UK. He is developing processes and
governance for big brands to avoid and mitigate risk online due to illegal, harmful and illicit
content, advertising fraud, works with social platforms and premium publishers to address user
and brand safety, provides intelligence to the business on the practical impact of existing and
future legislation, and influences industry agenda by building alliances on multiple business and
regulatory challenges.
Stevan is a board member of the IAB Europe's Transparency and Consent Framework,
represents GroupM in the Media Agency Council of the European Association of
Communications Agencies and in the Conscious Advertising Network, co-chairs the Brand
Safety Working group at the Trustworthy Accountability Group, inter alia.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Josh Rosen

President

Hotspex Media

Overseeing a team of VPs and Directors focused on Ad Operations, Revenue Operations, Product, and Customer Success, Josh has facilitated continuous revenue growth, client satisfaction, internal efficiencies, and competitive differentiation. With Josh’s team-oriented attitude, Wave Digital Media and Hotspex Media have been recognized through industry awards and have been named one of the fastest growing teams in the industry several years in a row.

Erica Schmidt

Global CEO

Matterkind

Consummate global senior professional with extensive experience in the development and growth of new businesses within agency holding groups. A polished public speaker with experience as a keynote speaker at search conferences around the world and a speaker and panelist at digital and search events worldwide, including speaking gigs at Google, Ad:Tech, Advertising Week and events in market. An expert in digital and programmatic buying businesses with an extensive background in search engine marketing. Fluent in driving adoption of global/ corporate strategies within local frameworks. Experience in acquisition due diligence, organic start-ups and repositioning of brands.

Ed See

Partner

McKinsey & Company

As an expert partner in the firm’s Marketing & Sales Practice, Ed’s client work focuses on developing and deploying digital, data, and analytics capabilities. He works with large consumer packaged goods, retail, and financial services companies to identify growth opportunities and increase the value of their relationships with customers and consumers. His expertise includes digital strategy, digital marketing, growth and marketing analytics, segmentation, and advertising and marketing technology. Ed also leads the Marketing Efficiency for Growth Diagnostics (MEG) team, where he focuses on helping companies leverage insights using analytics to power their relationships with their customers.

Over the course of his career, Ed has advised some of the world’s major brands on how to apply new capabilities, analytics, and technology to improve their marketing and sales performance. Prior to joining McKinsey, Ed was a leader with a multinational professional services network, where he helped establish the CMO practice. He served on the board of directors of one of the first commercial buy-side data management platform companies. As an executive vice president and senior partner at a marketing data analytics company, Ed oversaw the analytics technology solutions, product management, product development, and transformation consulting groups and during his tenure, helped transform the organization from a data provider to a digital solutions company, with full technology, advisory, and data offerings. Prior to that, Ed was president of a major marketing analytics company, where he helped establish it as an industry leader in improving marketing effectiveness through predictive analytics.

A frequent speaker at industry events—such as Advertising Week, Association of National Advertisers, AdExchanger, and Wharton Customer Analytics—Ed is often cited in the press, including New York Times, Wall Street Journal, and AdAge. A distinguished scholar and alumni of Rensselaer Polytechnic Institute (RPI), Ed is on the advisory board of the analytics programs at RPI and for several years has served as a judge of the Award for Innovation by Lemelson Foundation, an annual award given at RPI and MIT.

Jonathan Silver

CEO

Affinity Solutions

Jonathan Silver is the CEO of Affinity Solutions.

Francis Stones

Brand Safety & Industry Lead, EU

TikTok

Francis Stones is the Brand Safety & Industry Lead, EU for TikTok.

Drew Stein

Founder and CEO

Audigent

Drew Stein is the Founder and CEO of Audigent, the leading data activation, curation, and identity platform, and has been its Chief Product Officer since its inception in 2018. He has been hands-on in pioneering the development of Audigent’s industry-leading private marketplace products which include SmartPMPs, ContextualPMPs and CognitivePMPs. A programmatic innovator, Drew is the architect of the industry’s first cookieless header bidding solution and Hadron ID, Audigent's privacy-centric, cookieless identity framework. More recently, he has become a driving force behind many of the industry's most prominent curated marketplaces - helping agencies, brands and publishers develop consumer-friendly, high performance programmatic solutions.Passionate about data and AdTech, Drew brings over 15 years of years executive leadership and product experience to Audigent, having previously founded Dashbid - a video advertising SSP that ranked as the #2 fastest growing tech company in NYC by Crain’s 2016 as well as advising prominent venture and private equity firms in the ad tech space.Drew started his career on the creative side of advertising where he continues to be Chairman of a thriving suite of advertising production companies that he founded in 2004. An avid art fan, he is the Chairman & President of The Harriet & Esteban Vicente Foundation - a charitable foundation focused in furthering the arts. He is a proud alum of Northwestern University and Horace Mann.

Peter Wallace

SVP of Sales, EMEA

GumGum

Peter Wallace is Senior Vice President of Sales at GumGum. Peter has been at the forefront of shifting trends in the digital media industry for over 15 years: he led a team of digital specialists at behavioral planning agency Total Media and quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum five years ago. During that time, he has seen the business grow exponentially through both organic growth and acquisitions to now being the global leader in its space.

Justin Wenczka

CRO

Verasity

Mobile advertising expert with over a decade of experience in business operations, sales and strategy. Company co-founder and entrepreneur with experience starting, leading, and selling a tech company to a PLC. A passionate and self-motivated person who enjoys challenging himself. Easy going with an appreciation of efficiency and problem-solving.
 

Mike Zaneis

CEO

TAG

Visionary, progress-oriented leader in the technology and media industries with 20+ years of hands-on experience in building and managing business, public policy, and government affairs functions. Unique ability to develop strong advocacy positions in a complex political environment by fostering deep relationships and bringing together diverse interests. Sophisticated understanding of underlying business interests and how policy and public relations can advance those priorities.

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