BRAND SAFETY SUMMIT Asia

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  • Image Wed 14 Apr 2021
  • Image 9:00 AM - 2:30 PM SGT
  • Image Online Event

Who Attends

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BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS

The Brand Safety Summit Series is the most important gathering of industry experts on this critical topic. Brand safety has never been more central to the work of marketers, agency leaders, ad tech experts, and publishers, and this year we’ll cover the biggest brand safety issues in new and interesting ways.

As a member of our global brand safety community, you’ll want to join us for the opportunity to participate in discussions that feature global and regional perspectives from the most forward-thinking leaders in advertising. You’ll gain high-level strategic insights as well as useful day-to-to-day tactics you can put to work immediately. These learnings are available only to this exclusive community.

Agenda

9:00 AM - 9:30 AM

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How Today’s Content Will Help You Understand Context, Social Media, and Mobile in the World of Brand Safety

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Rob Rasko - Brand Safety Series

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Angelina Eng - IAB

A look at what the day’s content promises. You’ll learn how industry leaders are applying skills and strategies to solve the most pressing challenges, including finding the right tech partners, protecting consumer privacy, and how to communicate inside and up the organization about the critical importance of brand safety.

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9:30 AM - 10:15 AM

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Why and How to Build a Context-First Strategy

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Ipsita Banerjee - Technoberries

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Robin Zieme - Channel Factory

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Arshan Saha - Xaxis

Join Arshan Saha, CEO of Xaxis, and Robin Zieme, CSO of Channel Factory, as they discuss the importance of contextual targeting and how it has become a driving factor of performance in the APAC advertising industry. The conversation will shed light on the right ways to leverage contextual targeting with respect to technological advancements and agency collaboration.

HubSpot Video
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10:15 AM - 10:45 AM

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A View from GSK: Online Content Quality and Diversity Is at Risk with Today’s Approach to Brand Safety

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Silas Lewis-Meilus - GSK

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Jonathan Mackenzie - Publicis Groupe

It’s a fine line for brands to walk so that they find themselves in the right context. Should you drop the hatchet or employ a scalpel to balance brand safety with including the right environments? How should content quality and overall internet health be considered in comparison to media deliveries and brand safety? Silas Lewis-Meilus, Senior Director, APAC Media Consumer Health, GSK, talks with Jonathan Mackenzie, Managing Director, Publicis Media Precision APAC, Publicis Groupe

HubSpot Video
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10:45 AM - 11:30 AM

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Increased Pressure to Drive Value: What Brands, Agencies, and Tech Partners Expect from Supply- & Demand-Path

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Sherrill Mane - Fathom

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Vijay Kunduri - Unruly

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Prathab(Sam) Kunasakaran - Xaxis

SPO/DPO are hot industry acronyms for good reason: for true value to be derived from advertising, the supply and demand paths must be optimized.

HubSpot Video
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11:30 AM - 12:15 PM

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Brand Safety & Suitability at New Frontiers: Balancing the Need for Protection With the Opportunity to Scale

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Rob Rasko - Brand Safety Series

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Steph King - DoubleVerify

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Matt Ware - Matterkind APAC

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Gretchen Largoza - Adspark Philippines

Brands are faced with the challenge of protecting their media from aligning with an influx of misinformation, fake news, hate speech and other potentially unscrupulous content. Simultaneously, brands need to keep in mind, the subtleties between languages and cultures especially for countries in SEA.

With so many variables at play, it’s important that brands approach brand safety and consider rules around brand suitability in ways tailored to their core values — without compromising reach. In this session, DoubleVerify identifies key considerations and best practices for SEA brands in order to ensure they have more overall transparency into their media investment and understand the tools available to achieve the right balance of scale and protection.

HubSpot Video
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12:15 PM - 12:30 PM

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Building Robust Brand Safety Standards in China: The TAG-CAA Partnership

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Joe Nguyen - TAG

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Andy Fan - Leader of CAA GIVT Working Group

The Trustworthy Accountability Group (TAG) and China Advertising Association (CAA) have partnered to introduce new standards to tackle criminal activity and promote brand safety in digital advertising in China. This session will feature Andy Fan, founder and CEO of RTBAsia, a CAA member company and leader of CAA GIVT Working Group, and Joe Nguyen, TAG APAC Consultant. Their insightful conversation will focus on how Chinese companies can comply with the standards, specifically the anti-fraud certification using the China national GIVT, or General Invalid Traffic, standard.

HubSpot Video
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12:15 PM - 12:45 PM

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Consumers & Safety in the Digital Age

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Delilah Chan - TikTok

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Dave Byrne - TikTok

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Jamin Tan - TikTok

As technology has evolved, we now find ourselves in the age of participation--where consumers demand the space for their voices to be heard. This increased participation has made the challenges surrounding digital safety even more complex. This session will discuss those complexities as they relate to the Southeast Asia market, how TikTok is building with safety in mind in this new frontier, and how the industry can come together to improve current digital safety standards.

HubSpot Video
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12:45 PM - 1:00 PM

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What Is the Future of the Cookie--or the Future of Targeting without It?

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Rob Rasko - Brand Safety Series

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John Miskelly - GroupM

Please join our interactive discussion on, What is the future or the cookie or the future of targeting without it? Our session will feature some agency leaders as "Provocateurs" but will be open for all attendees to join this discussion.

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1:00 PM – 2:30 PM

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Virtual Networking

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Speakers

Ipsita Banjeree

Manager

Technoberries

I am a seasoned communications and media professional with 15 years of experience leading media agency teams and P&Ls- managing some of the top global and local clients across South East Asia & India. Deep experience from working across a wide variety of sectors in diverse roles in media planning and marketing consultancy.

Part of core senior teams in agency networks driving agency transformation initiatives, technology adoption and aggressive business growth strategy. Experienced in building senior client relationships, driving thought leadership and creating growth solutions for them. Significant experience in driving business partnerships with a range of cross-functional stakeholders to deliver transformation goals.

Dave Byrne

Head of Brand Safety

TikTok

I'm passionate about building a digital ecosystem that is safe and useful for everyone. Working across product, policy, marketing, partnerships, and communications to stay coordinated on industry challenges and highlight relevant opportunities. Collaborating with the advertising and digital industry trade associations globally on privacy, brand safety, measurement and ad-fraud. Also skilled in Sales Operations, Digital Strategy and Customer-Centric Marketing & Measurement Solutions

Storytelling & Presentation Skills Facilitator, Toastmasters President, Part-Time Comedian, & Marathon Runner.

Delilah Chan

Head, Channel Revenue Partnerships

TikTok

Delilah is the Head of Channel Revenue Partnerships for TikTok.

Angelina Eng

VP Measurement & Attribution

IAB Tech Lab

A seasoned executive with 25+ years of digital media, marketing and operations experience, Angelina has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts for over 100+ marketers while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices.

Angelina can often be found at major industry conferences networking, and sometimes be seen on stage as a speaker or a panel member at events for the IAB, AdMonsters, Digiday, AdExchanger, etc. She has been involved with multiple organizations to help define and establish some of the industry standards that we see in the current digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Andy Fan

Founder and CEO, & CAA Member, Leader of CAA GIVT Working Group

RTBAsia

Andy Fan is Founder and CEO & CAA Member as well as Leader of CAA GIVT Working Group.

Steph King

Business Director

DoubleVerify

Prathab (Sam) Kunasakaran

Head of Supply

Xaxis

Specializing in programmatic advertising and sell side in specific, I’ve amassed over 13 year’s of experience in publisher, broadcasters, content syndication, native advertising, supply side platform, ad network, aggregators, large consortiums and app developers. I’m passionate about translating project visions and objectives into reality, offering tangible results in line with client expectations. Over the course of 15 years in total, I have built a large network of contacts with key agency leaders, digital planning teams, publishers and the ecosystem across different part of the world, key focus in Asia Pacific.

I believe in quality output and prefer to take calculative risk to deliver specific business outcome to client, this will allow myself to standout from rest of the competitors and articulate “thinking out of box” strategy. My earlier inception into Programmatic Guaranteed helps client to save an average of 11% of media cost and 24% improvement in campaign management process.

Bad decision making and partnerships with wrong providers costs businesses a lot of money. My job involves also making sure businesses avoid wrong partnership and investment on inventory procurement by using simple review process on major service providers. My strongest asset is my ability to build and maintain relationships. I’ve developed a long list of partners and businesses who turn to me when they need reference. These range from multimillion-dollar corporations to local small medium businesses. My recent accomplishment on Brand Safety review and Supply Path Optimisation helps the company to remove bad actors, increased client’s investment by 30% and saved 10% on media cost.

Among my colleagues, I’m known as a tenacious go-getter. I set challenging goals and make sure the team have the capabilities to meet them through continuous cross-team discussion, coaching and regular mentorship. I’ve also founded GroupM football league, the games bring together various agencies, vendors, and publishers to connect in a casual setting.

Vijay Kunduri

Managing Director Asia

Unruly

With over 22 years’ experience working with leading print, broadcast, VoD & digital companies holding various roles both in India and ASEAN has allowed me to build expertise in the areas of Audience Engagement, Content and Business Creation.
In last few years, I've helped American & European ad tech companies to make foray, developed their regional footprint & managed their strategic investment across the region.

Gretchen Largoza

CEO

Adspark Philippines

I’m curious by nature that’s why I built my career in marketing communications. I started in Direct Marketing when direct mail was sexy and was able to transition to Digital Communication seamlessly.

I have lived in Asia’s exciting and emerging markets where I've gotten lost, traveled and enjoyed mouth-watering cuisines.
- From the Philippines & its beautiful beaches
- To Thailand and its amazing food
- Then moving to Indonesia and its colourful heritage where I stayed for more than 10 years
- And now, at my 3rd country with Ogilvy, our Vietnam office. Leading our Consumer Engagement, Commerce and Marketing Technology practice. Consulting, strategizing and implementing our clients’ marketing communication programs. Being ingrained in the business locally has given me insights to each market that's useful for the businesses I work with.

I am highly entrepreneurial, with a track record of success in both business development and revenue. I have proven competencies in team leadership, business development, negotiation and strategy. I enjoy thriving in rapidly growing and innovative organisations inventing ways to reach and engage with customers.

I’m a seasoned Digital Marketing Expert and my expertise includes: Goal and Vision Setting, Multi-disciplinary Team Building and Leadership, Customer Acquisition, Strategy & Planning, Data Analytics, Digital Marketing Strategy, CRM, Business Development, Regional Marketing, Digital Media, Marketing Automation, Ad Tech, Sales Force, Client Management, General Management, Digital Technology, SEO, SEM, UX, UI, Advertising, Content & Production, Creative Services, User Experience, Team Leadership, Team Building, Team Management, etc.

Silas Lewis-Meilus

Senior Director, APAC Media Consumer Health

Senior Director, APAC Media Consumer Health, GSK

Silas Lewis-Meulus is the Senior Director, APAC Media Consumer Health for GSK.

Jonathan Mackenzie

Head of APAC

Publicis

The media landscape has changed and continues to change at a dramatic pace.

In a world where the media channels and consumption habits are in a constant state of flux the onus is now on agencies and media owners to develop ways of planning, buying and evaluation that work across platforms while demonstrating to all stakeholders the true value that they add.

Programmatic marks a new frontier for advertisers and agencies alike and is the most disruptive technology to impact the media industry since the invention of the Internet. It is changing the way we think, plan and trade media across platforms and bringing with it a new kind of talent to the media agency.

I am fortunate to have a role which enables me to work at the forefront of these technological and media changes with some of the world's best brands.

Sherrill Mane

CSO, Partner

Fathom

Sherrill Mane, currently heading up the new 614 Group business unit, Fathom Research and Content, is a leader in marketing and media 

 strategy and in measurement methods and standardization. Sherrill has experience in TV and digital media ad sales strategy development, brand building, and primary and secondary media and marketing research and analytics. 

Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, and The LA Times on a broad array of topics. She has addressed audiences at countless industry conferences and events and moderated many heated industry debates. 

While at the IAB, Sherrill conceived of and led the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB.  One well-known 3MS achievement is the standardization of digital ad impression viewability and its adoption as core currency.  

Mane joined the IAB after fourteen years at CNN where her responsibilities in ad sales expanded from running research to overseeing market strategy for the portfolio of CNN news brands: CNN, Headline News, CNN Airport Network, CNNfn, and the CNN websites. Sherrill built the first digital ad sales research department at Turner Broadcasting. Her achievements in cross-platform consumer insights and sales strategy fueled the monetization of CNN digital ahead of other large cable TV brands. 

Prior to joining The 614 Group, Sherrill was Head of MAdTech Strategy at Ipsos Connect where she led internal teams and major media clients’ teams in understanding the implications of MAdTech.

Mane served on the Board of Directors of the Advertising Research Foundation and The MRC.      She is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Women in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015. 

John Miskelly

APAC Investment Director

GroupM

John Miskelly is the APAC Investment Director for GroupM.

Joe Nguyen

APAC Consultant

TAG

I have been a senior management professional with many years of experience in the online sector particularly measurement, analytics, eCommerce and SaaS solutions. From the early days of the internet until now, I have been involved in the evolution of data utility from the deterministic data sets like site analytics to the machine learning-driven probabilistic modeling of large disparate data sets. I have had the opportunity to work in the eCommerce, digital advertising and advertising technology verticals, and currently work with clients on their online strategies, understanding and maximizing data assets, and future business direction. My roles have spanned from Chief Operating Officer to Chief Technical Officer to leading Sales & Marketing.

Besides my day job, I try to help in the industry move forward as technology and consumer behaviour evolves. I serve as Chair of the Interactive Advertising Bureau (IAB) Singapore and also on the Advisory Board of the Mobile Marketing Association (APAC). I have grown companies and firmly believe that businesses will compete on analytics and data, and, that energizing and galvanizing employees and companies to understand and utilize data, is the key to success.

Passion: Technology, Sustainability, and Electric Cars!

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.

While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.

He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Arshan Saha

CEO

Xaxis

Arshan Saha is the CEO of Xaxis and Group M Specialty Business, Asia Pacific. A senior member of the GroupM Asia-Pacific leadership team, Arshan leads GroupM’s data-driven specialty businesses including Xaxis (Programmatic), INCA (Influencer Marketing), Finecast (Addressable TV), Sightline (Addressable Out of Home) and Acceleration (Data & Tech Consultancy practice).

Formerly the CEO of Xaxis Asia Pacific, Arshan marks more than 12 years of executive experience in the advertising industry with a proven track record in building Xaxis across Asia Pacific. He spearheaded the incredible growth of the team from one pioneer to its current strength of close to 500 in Asia Pacific. He is a visionary leader who can not only guide his team to excellent results, but also a mentor who offers valuable insights and guides his team in their personal and career development.

Jamin Tan

Head APAC Regional Product Policy, T&S

TikTok

I find efficient, scalable solutions to complex policy problems.

Current/past work includes:
- Launching policies to address significant risk to billions of internet users caused by gaps in international regulatory regimes

- Policy and regulatory work for deploying digital financial services across APAC to directly address financial inclusion (reaching XXM pax)

- Optimizing national economic planning, strategy, and resource allocation, to maximize the growth of key industry clusters across a five year time horizon (collectively addressing 2/3rds of Singapore's GDP)

- Improving Singapore’s immigration regime, through a mix of operational coordination and policy rationalization (which drove double digit % improvements in KPI achievement YoY)

I am also an active reservist officer in the Singapore Army, where I lead the operations of a communications battalion.

Matt Ware

Managing Director

Matterkind APAC

Digital marketing specialist with 15 years’ industry experience. 11 years in APAC working in a regional capacity.

Robin Zieme

Chief Strategy Officer

Channel Factory

I believe in disrupting traditional thinking and business models. Don't do what we always have done because it's easy. Fail fast and learn quickly.

Robin Zieme is an executive who combines a lifelong passion for entrepreneurship with an impressive background as a global business leader in digital media and technology. At each stop in his career, he has proficiently managed revenue and P&L growth having built businesses around the world, including the Nordic region, London and New York.

Robin founded an online video network operating across Europe that was acquired by Adconion in 2012, at this time he became the Managing Director of the company’s Nordic region. He successfully built the company’s advertiser, publisher and recruitment strategy from the ground up in that region, and developed extensive experience with agencies that were beginning to embrace online video as a main catalyst in the shift in marketing from TV towards online & digital beginning with pre-roll advertising in the North American Territory.

Robin previously worked as the Director of New Ventures for an International Publisher based in Sweden and London, where he was working with Founder founder to wrap and propose multiple business models around founder concepts. Worked closely with R&D to understand consumer sentiment and participate in focus groups driving marketing and business model decisions. Prior to that, his career stops included work as a business and technology consultant for large companies throughout the region.

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