BRAND SAFETY SUMMIT NEW YORK

SOLD OUT-WAIT LIST ONLY

  • Image November 4, 2021 - Main Conference
  • Image 8:00 AM - 6:30 PM EST
  • Image Live from New York City in a Hybrid Format

Who Attends

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BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

Agenda

9:00 AM - 9:20 AM

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Opening Remarks

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Rob Rasko, - Brand Safety Summit Series

HubSpot Video
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9:20 AM - 9:40 AM

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Shauna Derby of UberEats Delivers Keynote

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Shauna Derby - Uber Eats

Shauna Derby, Global Head of Brand, Delivery, Uber Eats, will share timely insights on how new marketing ideas are keeping the brand fresh at the end of 2021.

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9:40 AM -10:00 AM

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What to Know About SPO in CTV & Video

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Chris Kane - Jounce Media

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John Rogers - Unruly

As programmatic buying continues to rise across digital video and CTV/OTT, supply path optimization becomes increasingly more important in order to maintain quality and transparency. But like much in the programmatic space, there isn't an easy solution or a one-size-fits-all approach to SPO. Join Jounce Media founder Chris Kane and Unruly’s VP of Business Development John Rogers as they deep-dive into SPO challenges, solutions, and predictions for its future.

HubSpot Video
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10:00 AM - 10:50 AM

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Virality Versus Suitability: How to Walk the Line in the Wild West of Video

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Joshua Palau - PHD

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Jeremy Kim - Nectar

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Melissa Frank - GroupM

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Jed Hartman - Channel Factory Americas

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David Murnick - Brand Safety Institute

Companies that make viral content may often yearn for a video to go viral, but is that always a win? Could advertisers face consequences if they're associated with viral content that is unsuitable for their brands? How does virality affect outcomes, positively, negatively or both? In a session moderated by David Murnick, hear from Melissa Frank, Head of Paid Social from GroupM, Jeremy Kim, CEO Nectar Hard Seltzer, Joshua Palau, Chief Media Officer at PHD, and Jed Hartman, President North America at Channel Factory.

HubSpot Video
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10:50 AM - 11:15 AM

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Data and the Consumer

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George Stella - BIGtoken

HubSpot Video
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11:15 AM - 11:40 AM

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Setting a Course for Context: Driving Advertising Outcomes With a Purpose-First Mentality

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Pam Ariyakulkan - American Express

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Chance Johnson - Integral Ad Science

Advertisers know that the best virtual engagements prioritize meaningful connections through the screen. But it takes more than just strong messaging to make an impact with consumers. How should advertisers think about creating high-impact and purposeful connections in a virtual, data-driven world?Join Chance Johnson, CRO at IAS, and Pam Ariyakulkan, Director of Global Media at American Express, as they explore how to drive engagement by taking a holistic approach to media quality and messaging.

HubSpot Video
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11:40 AM - 12:00 PM

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How To Lose a Consumer in Ten Ways: A Deep Dive Into Building Brand Trust

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Smita Reddy - Edelman

Join Smita Reddy, Edelman’s U.S. Brand Chair, for an in-depth look into how today’s brands build trust with consumers. From maintaining cultural relevancy to purpose-washing, she’ll unpack the latest findings from Edelman’s 2021 Brand Trust report.

HubSpot Video
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12:00 PM - 1:45 PM

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North America Fraud Research Reveal

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Rachel Nyswander Thomas - TAG

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Joe Barone - GroupM

Rachel Nywander Thomas and Rob Rasko open the conversation speaking about the latest research from TAG about IVT in North America. Joe Barone then joins in to add his insights as head of Brand Safety in North America at GroupM.

HubSpot Video
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1:45 PM - 2:15 PM

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Are Suitability and Mentality at Odds?

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Adam Katz - Sightly

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Rob Rasko - Brand Safety Summit Series

HubSpot Video
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2:15 PM - 2:40 PM

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What Every Agency Should Know About Brand Suitability, Safety, & Performance on YouTube

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David George - Pixability

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Rob Rakowitz - GARM

Our friends at Pixability give us the chance to have our audience learn about the latest research from GARM, on how to achieve safety within the YouTube platform. The research shows the important steps that YouTube has taken to ensure 99% brand safety on its platform--and how you can achieve that goal.

HubSpot Video
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2:40 PM -3:15 PM

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Protecting Brand Integrity and Equity at Scale Across Screens, Including CTV

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Sherrill Mane - Group Business Unit

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Yale Cohen - Publicis

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Joris Stevens - DoubleVerify

As consumers evolve their media usage habits, recently and most notably evidenced in the rise of streaming media, marketing and advertising are tasked with greater creativity, better strategic approaches to reaching audiences, more agile implementation and greater vigilance in protecting brands as ads traverse screens. The digital transformation of the TV marketplace has opened new possibilities and new challenges. Ad-supported CTV is growing and with it new opportunities for safeguards and revenue. Join us as a top agency leader in Global Digital Standards, Yale Cohen of Publicis, addresses the issues, the challenges, and the nuances in measuring and maintaining brand suitability including the latest tools from third-party vendors. Learn more about the latest trends as reported by DoubleVerify in its 2021 Global Insights Report.

HubSpot Video
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3:15 PM - 4:00 PM

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Marketing Through the Latest Consent and Data Challenges

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Max Jaffe - GroupM

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Ryan Kelly - Wavemaker

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Amanda Martin - Goodway Group

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Larry Gelfand - Media.Net

Advertising in today's marketplace has many challenges, in large measure resulting directly from changes in data and privacy protections. Which tactics might advertisers use if, say, a platform removes the permission for them to contact their own customers? Leading programmatic practitioners will share what they think are the best next steps you should be considering for your automated advertising in this new data paradigm.

HubSpot Video
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4:00 PM - 4:30 PM

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Brand Safety: It’s Not What You Think

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Sarah Personette - Twitter

As culture evolves and demands more from businesses, institutions, and society at large, the industry has a meaningful role to play in reimagining how we define brand safety. It’s not only about the context in which our campaigns appear, but the communities and shared values built around. This session explores how we, as marketers, can evolve from a vision of safety limited to brands, to one that emphasizes humanity, and how this can help us solve our most pressing business obstacles.

HubSpot Video
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4:30 PM - 5:00 PM

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DE&I: What Does It Mean to be Proactive About It Even When It's Not the News Lead?

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Nate Nichols - Palette Group

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Arnetta Whiteside - Publicis

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Gonzalo Del Fa - GroupM

Nate Nichols, Founder, Creative Director, Palette Group, leads a discussion with Arnetta Whiteside, VP, Multicultural, Publicis, and Gonzalo Del Fa, President, Multicultural, GroupM, on the right to be safe at work, deciding which content to create or align with, and deciding how to make your media choices... All those, and more, questions are among what we as an industry need to keep top of mind about DE&I even when it's not in the press headlines.

HubSpot Video
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5:00 PM - 5:30 PM

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Wisdom from Legends of Advertising: What Brand Safety Has Always Meant

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Darline Jean - Matterkind

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Mainardo de Nardis - OMD Worldwide

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Deva Bronson - dentsu

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Alex Collmer - VidMob

Darline Jean, Global COO, Matterkind, leads a discussion among industry legends including Mainardo de Nardis on what brand safety has always meant--and means even more now in digital.

HubSpot Video
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5:30 PM - 6:30 PM

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Cocktail Reception

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6:30 PM - 8:30 PM

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Afterparty

12-time Grammy-nominated rapper and producer Busta Rhymes will perform his top hits live @ the Brand Safety Summit afterparty!

 
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9:00 AM - 9:30 AM EST

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What to Know About SPO in CTV & Video

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Pam Ariyakulkaran - American Express

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Karen Eccles - The Telegraph

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HubSpot Video
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9:30 AM - 10:30 AM EST

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What to Know About SPO in CTV & Video

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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HubSpot Video
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9:00 AM to 9:30 AM

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Karen Eccles - The Telegraph

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Karen Eccles - The Telegraph

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9:30 AM to 10:00 AM

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Rob Rakowitz - GARM

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Karen Eccles - The Telegraph

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Speakers

Arnetta Whiteside

VP, Multicultural

Publicis

My goal is to use my expertise to help companies successfully enhance their organization through redefining the value of their human capital; how it is defined, measured and managed, and ultimately help executive level management understand the direct correlation between human capital and their 'positive' bottom line.

I have spearheaded organizational development, leadership, and employee empowerment initiatives. I have an established track record for identifying complex problems; resourceful and inventive in developing and implementing creative solutions with enhanced sensitivity to cost, efficiency and deadlines.

I am an eloquent and effective communicator who easily develops a rapport with persons from rich and diverse backgrounds. My professional philosophy is to be a fair, knowledgeable, consistent and trustworthy leader who strives to build leadership capacity in others, while meeting and exceeding client expectations.

Specialties: Leadership and Team development, Organizational Effectiveness, Diagnosis and Needs Assessment, Diversity Training, Personal Development Coaching.

Shauna Derby

Global Head of Brand, Delivery

UBER

For 15+ years, I've partnered with companies of all sizes across more than 20 sectors to tackle their biggest brand challenges.

Whether it's creating, updating, or pivoting brands into new areas of opportunity, my strategies have delivered business results across nearly every function of marketing. I have deep expertise in helping businesses connect with their customers and creating culturally relevant brands.

Gonzalo Del Fa

President, Multicultural

GroupM

Gonzalo Del Fa is the President of Multicultural at GroupM.

Pam Ariyakulkan

Director of Global Media

American Express

Seasoned global marketer and people leader with 14+ years of experience in digital media and integrated marketing on both brand and agency sides. I am passionate about using data to understand consumers and developing meaningful customer experiences that fuse digital media with the offline world. In addition to managing an eCommerce business, my track record includes successful campaigns for new product launches, brand building, and DR initiatives for Fortune 1000 companies in Consumer Tech, CPG, Finance, Travel, and Media/ Publishing. I get energized by leading integrated teams, building partnerships, and helping colleagues develop professionally. I am also an adventure traveler & podcast nerd.

Specialties: Integrated marketing strategy; eCommerce, digital media planning and buying, including display, search, branded content, mobile, programmatic, and social media; TV & OOH planning, marketing research and analysis; digital measurement; product management.

Joe Barone

Managing Partner, Brand Safety North America

GroupM

Joe Barone is Managing Partner, Brand Safety Americas for Groupm, the world’s largest media buying organization.

In that role, Joe has helped pioneer the industry’s move to a more transparent, accountable digital inventory supply chain, working to ensure clients get full value for their digital advertising investment. Joe’s focus is on developing and executing Groupm’s marketplace position on Brand Safety elements including viewability, fraud detection and prevention, consumer digital privacy, anti-piracy, and insuring client’s ads appear in positive, relevant advertising environments. He has spent the past 9 years shaping Groupm’s practice in North America, and in 2017 was named to a new post adding responsibility for supporting the Latin America roll out of these trusted supply chain practices.

Joe first joined WPP in 1989. He has held various traditional and digital media positions within WPP agencies including Managing Director of neo@Ogilvy, and Director, Strategic Media Integration at Ogilvy & Mather.

Joe has been buying digital media since 1994, when Hotwired.com became the first publisher to offer banners online. Before moving into a full time Brand Safety role, Joe managed the US Groupm Digital Traffic team, was engaged in ad-tech systems development, publisher and ad tech vendor contract negotiations, and process re-engineering/ workflow analysis.

Joe is currently a member of many US industry working groups, including the 4A’s Advertiser Protection Bureau, the IAB Tech Lab Open Measurement Working Group, MRC Modernizing Measurement Task Force and Digital Audit Committee, the Coalition for Better Ads Research & Methodology Working Group, Co-chair of the Trustworthy Accountability Group Anti-Piracy Working Group, and is a member of the Brand Safety Institute Steering Committee. Joe was 2015-16 chair of the MRC Digital Committee and is chair of the 4A’s Digital Operations and Technology Committee.

Deva Bronson

EVP, Digital Investment

dentsu

Digital Marketing Professional, with over 20 years of experience in Technology, Pharmaceutical, Consumer Packaged Goods, Retail, Quick Service Restaurants, and Financial Services. Passionate Leader. Innovative thinker. Wife, Mom, Friend.

Yale Cohen

EVP, Global Digital Standards

Publicis

Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School.

Alex Collmer

Founder & CEO

VidMob

Alex Collmer is the Founder & CEO of VidMob.

Mainardo de Nardis

Entrepreneur, Investor, Board Director and Advisor, Former Global CEO

OMD (Former)

Mainardo de Nardis is the Former CEO of OMD.

Melissa Frank

Paid Social Lead

GroupM

Melissa Frank is the Paid Social Lead at GroupM.

Larry Gelfand

VP Buyer Development

Media.Net

Media business leader with broad experience owning the monetization and operation of digital ad sales, business development, strategic alliances, marketing, ad operations and sales planning. Recognized for driving viable and sustainable revenue growth while recruiting and training award winning sales teams. Proven ability to partner with matrixed teams for winning new business, from concept to implementation. Highlights include:
• Established the Media brands unique market position
• Built the presentation materials to tell the Media brands story
• Recruited world class sales and operations teams
• Leveraged senior level agency and client relationships to execute the Media brands nationwide agency roadshow
• Partnered with clients and agency’s to forge custom advertiser solutions to drive new business while setting new benchmarks for brand metrics
• Represented the Media brands capability’s at industry leading conferences and trade shows

David George

CEO

Pixability

Senior Executive with successful experience building, managing, and scaling business operations including Sales, Marketing, Business Development, Corporate Development, Professional Services, and Customer Support at early to later stage companies globally. Deep experience with Saas, video, OTT, measurement, mobile marketing, rich media, digital media, and social media. Focus on scaling businesses with fiscal diligence. Experience developing partnerships leading to scale, acquisition, as well as integrating companies after successful M&A transactions. Have lived/worked in Boston, NYC, San Francisco, London, and Munich. Extensive experience building out revenue and customer facing organizations in North America, EMEA and APAC.

Jed Hartman

President

Channel Factory Americas

Dynamic C-Suite Executive with 25+ years of experience in revenue growth; strategic leader, general manager; sales leader, solutions driver, team builder, culture builder, decision-maker, communicator, relationship creator, coach & mentor.

Max Jaffe

VP, Managing Partner, Global Head of Programmatic

GroupM

Max Jaffe is the VP, Managing Partner, Global Head of Programmatic for GroupM.

Darline Jean

Global Chief Operating Officer

Matterkind

Darline is a proven senior level executive who has held various C-Level roles in publishing, digital media, and advertising technology sectors. With strong leadership and strategic expertise, Darline has led organizations and delivered solid performance in both private and public companies.

Darline is currently Global COO at Matterkind, (part of Kinesso, IPG's Ad Tech division), where she leads global client relationships and operations. Along with her executive team colleagues, she drives client strategy, organizational development and key operational initiatives. She embodies Matterkind’s “people first” motto in everything she does.

She is the former COO of PulsePoint, the most profitable advertising technology company during her tenure. Darline delivered a 200% increase in revenues in 3 years while leading all programmatic strategies including the successful launch of their ‘header bidding’ technology.

Darline spent nine years at About.com in various senior level roles. She was President and CEO of The About Group where she was responsible for the strategic direction of the business unit of The New York Times Company that included About.com, CalorieCount.com and ConsumerSearch.com. During her tenure as CEO, she significantly increased the company’s revenue and led the sale of About.com from The New York Times Company to IAC in 2013. Darline has also held the title of COO of About.com and CFO of the About Group.

Prior to About.com, Darline held various financial leadership positions with Thomson Media, a division of Thomson Financial. She began her career with Saatchi & Saatchi Advertising in New York.

Darline received an M.B.A. with a dual concentration in accounting and finance from Long Island University and a B.S. degree in business and psychology from The State University of New York at Stony Brook.

She spent five years as a Board Member of StepUp Women’s Network, a non-for-profit organization, igniting young girls to fulfill their potential by creating and implementing impactful after-school and weekend programs that empower teen girls from under-resourced communities to be confident, college-bound, and career-ready.

Chance Johnson

Chief Revenue Officer

Integral Ad Science

Chance Johnson is the Chief Revenue Officer for IAS.

Chris Kane

Founder

Jounce Media

Chris Kane is the Founder of Jounce Media.

Adam Katz

CRO & GM

Sightly

Adam Katz is the CRO & GM of Sightly.

Ryan Kelly

Programmatic Practice Lead

Wavemaker

Ryan Kelly is the Programmatic Practice Lead for Wavemaker.

Jeremy Kim

Co-Founder

Nectar Hard Seltzer

Jeremy Kim is the Co-Founder of Nectar Hard Seltzer.

Amanda Martin

SVP, Corporate Development & Strategic Partnerships

Goodway Group

Highly respected for her unique mash-up of business savvy leadership skills and an insatiable passion for ad tech, Amanda Martin is VP, Enterprise Partnerships at Goodway Group, which she has helped become one of the leading independent digital partners to advertisers. In this role, Amanda works with programmatic leaders worldwide to translate complex digital products into solutions that help advertisers bridge the gap between successful digital media and real business results. With an ever-watchful eye on emerging trends in the digital landscape, Amanda is known for empowering others with the insights and tactical tools that catapult companies and careers to the next level.

David Murnick

Advisory Board Member

Brand Safety Institute

Media executive with 20 years of digital media experience. 15 years ‘sell side’ publisher and ad tech with most recently 5 years in a global agency holding company “buy side” leadership. Exemplary achievements in partnerships that improve brand identification in highly competitive advertising market, across diverse industries with a track record surpassing goals. Direct & Programmatic background successfully achieving success driving revenue & monetizing content across display, mobile, gaming, social, audio, video & OTT media platforms. Respected lead representative on multiple industry executive boards with a strong reputation, senior level contacts & references across holding companies and clients.

Nate Nichols

Founder, Creative Director

Palette Group

People come to Palette Group for imaginative and empathic work. Based in Brooklyn, the team's creative work is rooted in ensuring a sense of unfiltered authenticity. In a world where everything is filtered or photoshop, we try to push our clients to be imaginative and honest with the community and cultures the content will touch and reflect. You can feel this positioning with their work on Visit Philadelphia, City Fitness, Cora Women, Fitler Club, and many more projects.

As a creative entrepreneur for almost 15 years, I started off my career as a graphic designer and scaled up my capacities as a creative, marketer, and strategist with the growth of my agency. He's hasn't taken his professional trajectory for granted and has been touring middle and high schools on the East Coast for over 2 years. He's shared is the creative, entrepreneurial journey with over 3,000 under-served youth since his first talk 5 years ago.

My digital marketing career started with a multi-million dollar campaign for Hyundai. The team and I established sales funnels online and were the first integrated campaign to sell a car via Twitter. I took all the strategic and creative experience on that campaign to a Digital Agency just starting up.

I met the Co-founders of Teal Orbit and we started building immediately, I took the recently incorporated company to multi-six figures in sales within months. Our focus at the time was digital marketing and website design. By the second year, I was a partner and recruited a local team in Philadelphia, continuing to close business and manage the marketing team.

In year three, I bought Teal Orbit and spun the agency into Palette Group; we moved into a studio in North Philadelphia and began focusing creative content for social media, digital marketing, influencer marketing, and digital advertising.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Rachel has spent her career studying, creating and implementing digital policy in the academic, private industry, and non-profit sectors. Prior to joining TAG, Thomas served as Vice President of Advocacy & Accountability at the Direct Marketing Association (DMA), advocating DMA’s data policy agenda before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of DMA’s Data-Driven Marketing Institute (DDMI), facilitating academic teams in conducting independent research exploring how the responsible use of consumer data shapes industry, society, and the economy.

Previously, Rachel led The McGraw-Hill Companies’ regulatory compliance efforts relating to customer privacy, auditing worldwide operations, training more than 2,000 employees annually and providing compliance consultation to a global corps of 80 Privacy Officials in more than 40 countries.

Rachel earned a Bachelor of Arts in the Humanities from Yale University and a Masters of Policy Management from Georgetown University’s McCourt School of Public Policy. She has held the Certified International Privacy Professional (CIPP) distinction from the International Association of Privacy Professionals (IAPP) since 2008. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.

Joshua Palau

Chief Media and Activation Officer

PHD

Passionate marketing executive with a track record of delivering results, building high performing teams, and driving positive change in complex organizations. An empathetic leader with an entrepreneurial mindset that solves complex problems with simple solutions. Tremendous curiosity who creates experiences that connect with consumers. Experience leading digital transformation, organizational design, brand strategy, media activation, creative development, and measurement. Persuasive consensus builder whose leadership approach blends democratic and coaching styles that motivates others, develops talent, and reshapes organizations.

Sarah Personette

Chief Customer Officer

Twitter

Sarah Personette is the Chief Customer Officer for Twitter.

Rob Rakowitz

Initiative Lead

GARM

Award-winning global marketer with 20+ years of experience spanning creative, media, research, and strategy functions from both agency and client perspectives. Expert in shaping multifunctional teams to harvest growth with a focus on fusing communications and commerce with technology and data. Adept at reshaping and leading client-agency teams to address changing media and retail landscape using insight, investment and innovation. Nationally ranked cyclist bringing performance team building into the office. Advocate for talent development and coaching within teams to achieve goals. Passionate about identifying marketplace trends and opportunities and translating them into positive growth platforms for top global brands including Mars, American Express, Visa, Pernod Ricard, P&G & McDonald’s.

Smita Reddy

U.S. Chair, Brand

Edelman

Smita Reddy is a results-driven communications and marketing leader focused on driving growth, leading innovation and creating cultural relevance and brand love for global lifestyle brands.

As Managing Director, Head of Brand & Integrated and a Global Client Leader at Edelman, Smita serves as a senior strategist, providing her clients and team with strategic counsel, thought leadership and program management, in addition to driving all activity across programs. She leads a team of 250+ employees around the world.

Passion areas include mentoring and supporting the professional development of staff while helping to drive new business growth for the firm overall.

Her creative and strategic chops have been applied to building brands in the personal care, food and beverage, technology, fashion and media industries. Current and past clients include Unilever (Dove, Dove Men+Care, TRESemme, Suave, Love Beauty & Planet, Vaseline, Ben & Jerry’s), American Express, PepsiCo, HP, and Church & Dwight. She has spearheaded communications, consumer engagement and influencer led marketing initiatives with Twitter, ESPN, New York Fashion Week, Comedy Central, and Sony Pictures Entertainment. Purpose marketing with long lasting social impact is a distinct area of expertise and passion for her.

She was named PR Week's "40 Under 40" in 2018 and served on the jury for the Glass Lions for Change at the Cannes Lions Festival in 2019. She sits on the Edelman Global Management Team and is on
the leadership board for the Global Women’s Equality Network (GWEN).

Smita lives in New York with her husband and two daughters.

John Rogers

Vice President, Business Development

Unruly

My career objective is to drive positive change, leveraging my extensive experience in client relationship building, strategy development and revenue generation. I create engagements that win and are profitable for my organization. I work to build a strong work environment where my team can achieve tangible, measurable results and love their jobs.

George Stella

Co-Founder, President

BIGtoken

George Stella is pioneering the new data economy as the Co-Founder and President of BIGtoken.

Joris Stevens

SVP, Global Account Management

DoubleVerify

Dynamic senior leader in account management and client solutions delivery with 16 years of experience driving ongoing success in sales and revenue growth across diverse markets. Demonstrated track record of building highly effective strategies for acquiring and retaining high-value client accounts, building a strong sales platform with ongoing opportunities for repeat business in client accounts. Adept at partnering with clients to drive development and delivery of solutions that best suit client needs, positioning the business as a constant presence in client success stories. Proven history of targeting and pursuing lucrative new business opportunities. Renowned for consistently outperforming sales targets, elevating business units to achieve true excellence.

Sherrill Mane

Chief Strategy Officer and Partner

Fathom

Sherrill Mane, currently heading up the new 614 Group business unit, Fathom Research and Content, is a leader in marketing and media 

 strategy and in measurement methods and standardization. Sherrill has experience in TV and digital media ad sales strategy development, brand building, and primary and secondary media and marketing research and analytics. 

Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, and The LA Times on a broad array of topics. She has addressed audiences at countless industry conferences and events and moderated many heated industry debates. 

While at the IAB, Sherrill conceived of and led the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB.  One well-known 3MS achievement is the standardization of digital ad impression viewability and its adoption as core currency.  

Mane joined the IAB after fourteen years at CNN where her responsibilities in ad sales expanded from running research to overseeing market strategy for the portfolio of CNN news brands: CNN, Headline News, CNN Airport Network, CNNfn, and the CNN websites. Sherrill built the first digital ad sales research department at Turner Broadcasting. Her achievements in cross-platform consumer insights and sales strategy fueled the monetization of CNN digital ahead of other large cable TV brands. 

Prior to joining The 614 Group, Sherrill was Head of MAdTech Strategy at Ipsos Connect where she led internal teams and major media clients’ teams in understanding the implications of MAdTech.

Mane served on the Board of Directors of the Advertising Research Foundation and The MRC.      She is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Women in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015. 

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.

While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.

He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

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