Conversations in Cannes: Commerce, Sports, and Healthcare
Monday, June 22 – Thursday, June 25
What We're Planning
As the leading voice on Brand & AI Safety, we have plans with our partners, Basis, CVS Media Exchange, Google, HUMAN, IAS, and TikTok (and more to come), for content not to be missed.

Across a series of curated sessions and private gatherings throughout the week, we’re bringing together leaders from brands, agencies, platforms, and ad tech for candid conversations about what’s actually shifting in the industry right now — and what it means moving forward.

If you’ll be on the ground and would like to attend one of our events, request an invitation below.

All sessions are for confirmed invites only.
Please plan to arrive 30 minutes prior to starting time.

Agenda
Monday
June 22
2:30 PM – 3:30 PM
From Shelf to Screen — Commerce Media
The Haven by HUMAN
La Croisette
2 Rue des Serbes
(Rooftop above Van Cleef & Arpels)
06400 Cannes, France
Request an invite
Commerce media is one of the fastest-growing channels in advertising — and one of the most complex. As products, data, and media move across platforms, the questions around fraud, transparency, and verification keep multiplying. We're kicking off Cannes with HUMAN to trace the commerce media journey from shelf to data to media — and what it takes to keep it clean.
4:00 PM – 7:00 PM
Happy hour
Tuesday
June 23
11:15 AM – 11:45 AM
Why Brands Should Lead in Women's Sports
IAS Yacht
IGY Vieux-Port de Cannes
Jetée Albert Edouard
06400 Cannes, France
Request an invite
This session asks what it actually takes for major brands to lead — not just sponsor — the next era of women's sports, with a focus on audience shift, brand safety, and the retail extension.
Wednesday
June 24
9:00 AM – 11:00 AM
Shoppertainment — The New Frontier
The Basis Oasis
42 Bd de la Croisette
06400 Cannes, France
Request an invite
Shoppertainment is commerce media meets creator marketing — QVC built for the platforms of today. Creators move product through entertainment, not interruption, which raises the questions that actually matter: how do you measure what drove the sale, how do you vet the creator, and how do you keep the environment safe when content is live, fast, and creator-controlled? Platform, brands, and measurement infrastructure in the same room, defining the operating model.
2:00 PM – 2:30 PM
The New Prescription — How Pharma Marketing Is Being Redefined
La Bambola
13 Sq. Mérimée
06400 Cannes, France
Request an invite
Privacy regulation, AI, and shifting consumer behavior are converging to create pressure and opportunity in equal measure for pharma marketers. Brand leaders, agency strategists, and platform partners on where pharma marketing is headed, and how the boldest organizations are setting the agenda.
2:30 PM – 3:00 PM
Closing the Loop — AI, Programmatic, and Measurement in Pharma
La Bambola
13 Sq. Mérimée
06400 Cannes, France
Request an invite
Vision without execution is aspiration. How leading brands and agencies are using programmatic, AI-driven targeting, and closed-loop measurement to connect spend to real health outcomes. Platforms, practitioners, and buyers in the same room — no theory, just what's working.
Partners
Interested in partnership opportunities?
Get In Touch