Conversations in Cannes: Commerce, Sports, and Healthcare
Monday, June 22 – Thursday, June 25
What We're Planning
As the leading voice on Brand & AI Safety, we have plans with our partners, Basis, CVS Media Exchange, DICK's Media, Google, HUMAN, IAS, MJGrowth, PHM, TikTok and more, for content not to be missed.

Across a series of curated sessions and private gatherings throughout the week, we’re bringing together leaders from brands, agencies, platforms, and ad tech for candid conversations about what’s actually shifting in the industry right now — and what it means moving forward.

If you’ll be on the ground and would like to attend one of our events, request an invitation below.

All sessions are for confirmed invites only.
Please plan to arrive 30 minutes prior to starting time.

Speakers

Amy Andrews

President Mars United Commerce (a Publicis Groupe company)

Austin Leonard

Vice President & General Manager Dollar General Media Network

Ben Weisel

Senior Director of Reporting & Operations DICK'S Media

Danelsy Medrano

VP, Brand, Media & Experiential Strategy JPMorganChase

Darline Jean

Managing Director of Global Publisher Platforms Google

David Brody

VP, Global Partner Management Group Lead NBA

Debra Aho Williamson

Founder and Chief Analyst Sonata Insights

Gina Mazzorana

President, Global Media Client Lead Spark Foundry

Ian Colley

Chief Marketing Officer DeepIntent

Jay Benach

GM, Media Security HUMAN

Jennifer Ballou

Senior Partnerships & Portfolio Marketing Leader Mondelēz International

Justin Zambuto

Co-Head and Executive Vice President 160over90

Kelly Millett

EVP, Client Lead, Strategy PHM

Khara Hutchinson

Director, Commerce Media & Programmatic Innovation Bayer Consumer Health

Kyle Spraker

SVP, North America IAS

Lora Loesch

Head of Media Foot Locker

Mollie Garza

Managing Partner MJGrowth

Parbinder Dhariwal

Vice President, General Manager CVS Media Exchange

Rob Rasko

President Brand & AI Safety Summit Series

Sara Mitzner

VP of Marketing AS Beauty Group
Agenda
Monday
June 22
2:00 PM – 4:00 PM
From Shelf to Screen — Commerce Media Without the Fraud
The Haven by HUMAN
La Croisette
2 Rue des Serbes
(Rooftop above Van Cleef & Arpels)
06400 Cannes, France
Request an invite
Commerce media is the fastest-growing channel in advertising and the one with the most complex chain of custody. This panel walks through the full journey from shelf to data to media and asks: how do you actually prove what worked, and how do you stop what shouldn't have happened.

 

  • Jay Benach, GM, Media Security, HUMAN
  • Jennifer Ballou, Senior Partnerships & Portfolio Marketing Leader, Mondelēz International
  • Austin Leonard, Vice President & General Manager, Dollar General Media Network
  • Gina Mazzorana, President, Global Media Client Lead, Spark Foundry
4:00 PM – 7:00 PM
Happy Hour
Tuesday
June 23
10:45 AM – 12:30 PM
Why Brands Should Lead in Women's Sports
IAS Yacht
IGY Vieux-Port de Cannes
Jetée Albert Edouard
06400 Cannes, France
Request an invite
Mondelẽz is a corporate partner and large advertiser in NCAA men's basketball and has decided that's not enough. The next chapter is showing up for women's sports with the same conviction, and Foot Locker, now part of DICK's Sporting Goods globally, sits at the cultural center of sport to amplify that message at retail. This session asks what it actually takes for major brands to lead, not just sponsor, the next era of women's sports.

 

  • Jennifer Ballou, Senior Partnerships & Portfolio Marketing Leader, Mondelēz International
  • David Brody, VP, Global Partner Management Group Lead, NBA
  • Mollie Garza, Managing Partner, MJGrowth
  • Lora Loesch, Head of Media, Foot Locker
  • Kyle Spraker, SVP, North America, IAS
Wednesday
June 24
9:00 AM – 11:00 AM
Shoppertainment — The New Frontier
The Basis Oasis
42 Bd de la Croisette
06400 Cannes, France
Request an invite
Shoppertainment is commerce media meets creator marketing — QVC built for the platforms of today. Creators move product through entertainment, not interruption, which raises the questions that actually matter: how do you measure what drove the sale, how do you vet the creator, and how do you keep the environment safe when content is live, fast, and creator-controlled? Platform, brands, and measurement infrastructure in the same room, defining the operating model.

 

  • Amy Andrews, President, Mars United Commerce (a Publicis Groupe company)
  • Danelsy Medrano, VP, Brand, Media & Experiential Strategy, JPMorganChase
  • Sara Mitzner, VP of Marketing, AS Beauty Group
  • Ben Weisel, Senior Director of Reporting & Operations, DICK'S Media
  • Justin Zambuto, Co-Head and Executive Vice President, 160over90
1:30 PM – 2:15 PM
The New Prescription — How Pharma Marketing Is Being Redefined
La Bambola
13 Sq. Mérimée
06400 Cannes, France
Request an invite
Pharma marketing is at an inflection point. Privacy shifts, AI acceleration, and rising consumer expectations aren’t just changing the rules—they’re redefining where engagement happens and what it needs to deliver. As care continues to move closer to the consumer, the pharmacy is emerging as a critical point of connection—where media, education, and action converge. So as that shift accelerates, how does a single care touchpoint — or any moment in the patient journey — connect forward to media planning, execution, and real marketing outcomes?

 

  • Debra Aho Williamson, Founder and Chief Analyst, Sonata Insights
  • Parbinder Dhariwal, Vice President, General Manager, CVS Media Exchange
  • Kelly Millett, EVP, Client Lead, Strategy, PHM
  • Khara Hutchinson, Director, Commerce Media & Programmatic Innovation, Bayer
2:15 PM – 3:00 PM
Closing the Loop — AI, Programmatic, and Measurement in Pharma
La Bambola
13 Sq. Mérimée
06400 Cannes, France
Request an invite
As pharma marketing becomes more accountable to outcomes, the ability to connect media investment to real-world impact is no longer optional. This session focuses on how AI, programmatic activation, and closed-loop measurement are enabling a new level of precision and performance for healthcare marketers. Do brands now have the tools to understand not just who they reached—but what changed as a result. Bringing together platforms, practitioners, and buyers, this conversation moves beyond theory to the realities of execution.

 

  • Darline Jean, Managing Director of Global Publisher Platforms, Google
  • Ian Colley, Chief Marketing Officer, DeepIntent
  • Anvita Karara, VP, Commercialization, BMS
Partners
Interested in partnership opportunities?
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