Saiful is responsible for OMG’s global AdTech investments and matrix leadership of a global AdOps community of 80+ specialists across 37 markets. An expert in AdTech innovations, Saiful collaborates with clients and colleagues on how to best deploy, integrate AdTech platforms and problem-solve to satisfy each client’s unique measurement/analytics needs. Saiful coordinates and oversees the delivery of AdTech services for client onboarding and global transitions; empowering local markets with best-practice digital standards and media quality to deliver on client values.

Rima Amin is a Security Policy Manager at Meta focused on community defense. The Security Policy team specialise in tackling adversarial threats such as influence operations, fraud, hacking and cyber espionage. In a previous role Rima developed global policy for the online campaign platform Change.org. Rima holds a BA in Journalism from City, University of London.

Lina Angelides is Head of Digital Planning for OMD UK.

As Media Manager at Enterprise Mobility, Mitusha drives impactful media strategies across the EU, aligning media performance with core business objectives. With over a decade of experience spanning media owner, agency, and client-side roles, she brings a well-rounded perspective to every campaign. She is passionate about media quality and constantly pushes the boundaries to innovate, optimize, and deliver measurable results.

Richard has been at Unilever since 2005, prior to which he worked for media vendors and agencies. Based out of Rotterdam, he now looks after Unilever’s technology stack and global media operations.

Carolyn Bunting MBE is the co-CEO of Internet Matters, having led the organisation since its founding in 2014. Under her leadership, Internet Matters has grown into a trusted authority on online safety, supporting families and educators in navigating the digital world, and advocating for safer online spaces for children with policymakers.

Joe Collins is the Digital Marketing & Data Solutions Lead for Sky.

David Doty is a respected industry leader with decades of experience in the field of digital marketing and advertising. He has played a pivotal role in shaping the digital landscape and its impact on consumers' lives. David's tenure as CMO of IAB for more than a decade gave him a unique perspective on the industry and the forces that shape it. Today, David continues to shape the industry through DD Digital Perspectives, his consulting firm that advises a diverse range of clients such as The 614 Group, ad tech companies, and major publishers like Google. His extensive network of industry contacts, including marketing, publishing, agencies, and ad tech experts, enables him to provide valuable insights and perspectives to clients. David is also a sought-after speaker, thought leader, and a regular contributor to Forbes' CMO Network, where he provides expert analysis on current industry topics and offers his unique perspective on the biggest issues of the day. His views on media and digital advertising have been widely published in leading publications such as Adweek, AdExchanger, Wired, Esquire, and Medium. David serves as President of the National Arts Club in New York City and is a recipient, from Jacques Chirac, of the prestigious Chevalier de l’Ordre National du Mérite.

James Florence is Head of Advertising Technology for Immediate Media Co.

Joseph Greenlees leads the programmatic team at Digitas, bringing over ten years of media industry experience to his role. He focuses on developing and implementing cutting-edge programmatic strategies. During his time at Ebiquity, Joseph developed a strong interest in brand safety and transparent advertising practices, priorities he continues to emphasize in his work at Digitas. His dedication to these areas ensures a commitment to maintaining brand integrity while achieving campaign objectives.

Sarah is an esteemed global marketing leader with over 20 years of comprehensive experience in end-to-end media, digital marketing, retail, and communications across various industry sectors. Most recently, she has made significant business contributions at Unilever and advises a range of clients on how to improve their marketing outcomes. Sarah is renowned for her commercial acumen and ability to continuously innovate and evolve media and communications strategies in an increasingly data-driven world where media, commerce, social culture, and entertainment converge. At Unilever, she spearheaded the Global Media Agenda with an annual budget of €5 billion, pioneering retail media best practices and full-funnel planning. Sarah also managed media agency trading and contracts, overseeing the largest global media agency contract review in 2024 and enhancing Unilever's media technology solutions. Her exceptional work has earned her The Drum Digital Trading Leader Award, and she was honoured as a Female Icon of the advertising industry by Cosmopolitan. Sarah is actively involved in the industry, advocating for a responsible digital and media ecosystem. She serves as Vice Chair of ISBA, is a member of the WFA x-media measurement steering group, and co-chairs the I-Com Retail Media Group. She has also spoken at numerous external conferences, including Mobile World Congress, DMexco, and Ad Age Europe. Based in London, Sarah holds a BA (Hons) in Business Studies and Marketing.

Mike McGrath has been at the UK's leading child protection charity, the NSPCC for over 13 years - where he is the Special Adviser to the charity's multi-industry Child Safety Online Taskforce. The taskforces focuses on mobilising industry change, child advocacy and unlocking funding and resources in pursuit of the charity’s goal to keep every child safe online.

Paul Nasse is the VP Agency Development for IAS.

Suzy Ryder is responsible for leading the OMD UK agency, focused on the continued development and future growth of the agency’s client partnerships, commercial operations, product, talent and culture. Suzy also sits on the NSPCC Child Safety Online Taskforce.

Mark Sadler is VP Solutions for MiQ.

Andrew Serby is Chief Commercial Officer at Zefr, leading its global data business. Since joining the company in 2014, Andrew has overseen the global management of Zefr’s operations, focusing primarily on driving revenue generation, growth and profitability. Andrew is based in New York, New York.

Kate Serratore is a Digital Lead for Publicis Groupe.

Dr Nikki Soo is Safety and Digital Well-being Public Policy Lead in TikTok’s EU Public Policy Team. She leads and engages in a wide range of industry safety issues such as including mis/disinformation, hateful behaviour and digital well-being. Prior to joining TikTok, Nikki worked in academia for over 10 years, specialising in the effects of digital technology on society, media and culture. Her work has previously been published in The British Journal of Politics and International Relations, Journalism Studies, as well as The Conversation and The Independent.

Emma Smy is a Deputy Head of Fraud Threat Leadership in the NECC. The NECC brings together multiple agencies across law enforcement, justice agencies, regulatory bodies and the private sector to coordinate and task the UK’s response to economic crime. NECC Fraud Threat Leadership set the strategic direction for the whole system response to fraud. Emma’s current portfolios include technology as an enabler and victim engagement platform for fraud, working with industry and the signatories of the Online Fraud Charter to reduce cyber-enabled and online fraud.

Paulina brings nearly 15 years of expertise in digital media, strategy, and client success to her role at Channel Factory. She heads a high-performing team across London and Manchester, helping brands tackle brand suitability, performance, and transparency in an ever-evolving digital world. Since joining, Paulina has played a key role in deepening client partnerships and delivering smart, scalable strategies for some of the world’s most recognisable brands.

Rebecca Sykes is a partner at The Brandtech Group, and leads the group’s emergent technology practice. Bekki has overseen the implementation of Gen AI at every step of the creative process. Creating enterprise-aligned solutions for legal, bias mitigation, excellence in delivery and the scale up of Gen AI deployment via The Brandtech Group’s 2023 acquisition of Gen AI creative platform Pencil; satisfying enterprise companies’ advanced requirements in terms of brand safety, data security and brand-unique execution. Bekki is a trusted partner and advisor to leading organizations including Unilever, Diageo and L’Oreal.

Nathan Taylor-Billings is Head of Addressable Activation for KINESSO UK&I.

John Thankamony is Managing Director, Addressable Media & Total Commerce for dentsu.

John Tigg is the Senior Vice President, Buyer Development, Europe at Index Exchange, the global advertising exchange. Based in London, Tigg is responsible for driving growth for marketers across Europe, with a focus on understanding buyer needs and aligning them with Index’s suite of products and services. Tigg also manages supply-path-optimisation (SPO) initiatives.

Tigg has provided ad tech solutions to global media agencies and agency holding companies for the past 20 years. Prior to Index he was EVP, Global Buyer Development & GM International for Yieldmo, responsible for the global advertiser and agency business, leading sales globally. He also held leadership roles at TiggSystems, Noddus and Cadent.

Susan leads product strategy and operations for advertiser trust measurement at TikTok. Over the last 4 years, she has been responsible for global go-to-market efforts around brand safety and suitability.

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.