Date
September 17, 2026Time
9:00 AM - 5:00 PM BSTLocation
Sea Containers London20 Upper Ground
South Bank
LONDON
United KingdomABOUT / Brand & AI Safety Summit London 2026
New content, new partners, new venue, and new audiences — and the lens widens to include AI Safety, reflecting the shifting dynamics of digital media. That’s the promise of this year’s renewed Brand & AI Safety Summit.
In 2026, the Brand Safety & AI Safety Summit series evolved to encompass the growth and challenges of AI in the digital ad world, and also to focus on industry verticals. That tactic aligns the content to how the marketplace actually conducts business. Yes, safety and trust issues are critical and yet buying and selling takes place in the verticals that matter most to our partners.
Get ready for a full day of:
- High-energy conversations
- Bold ideas that will help you think differently about the present and the future
- Unparalleled networking
SPEAKERS
Saiful Ahmed
SVP, Brand Suitability
Omnicom Media
Imrati Anand
Agency Partnerships
TikTok
Jennifer Ballou
Senior Partnerships & Portfolio Marketing Leaders
Mondelēz International
Parvathy Bavishi
Global Head of X-Product Responsibility
Google
Alice Brady
Chief Strategy Officer
Responsible Marketing Advisory
Hakim Charles
Founder
Vellum Intelligence
Bailey Chatwin
Director, Client Management, Influential
Publicis Groupe
Ellie Edwards-Scott
Co-Founder
The Advisory Collective
Daniel Fitzgerald
Director of Strategic Partnerships (EMEA)
Pixis
Mollie Jane Garza
CEO & Founder
MJGrowth Consulting
Michelle Hobbs
Global Connected Media Lead
Publicis Media UK
Darren Jacobs
Partner, Media Sales
Grace & Co
Shelina Janmohamed
Consumer and Culture Advisor, Advertising and Media
Kristina Kaganer
Advisor, Independent
Silas Lewis-Melius
Global Head of Integrated Media Connections
Haleon
Ben O'Mahoney
AdTech & Data Partnerships Lead
Ocado Ads
Sarah Mansfield
Global Media and Marketing Advisor
Barcarolle
Ex VP Global Media
Unilever
Lucia Mastromauro
Advertising Industry expert and Advisor
Ex VP of Advertising
Deliveroo
Cynthia Mutede
Snr. Marketing Manager
Arthēa
Rob Rasko
President
Brand & AI Safety Summit Series
Ollie Shipp
Business Development Director, Brand Partnerships
Channel Factory
Rob Smallwood
Head of Industry, Media Agency
Meta
Theo Strikos
Manager, Global Analytics
CMI Media Group
Natasha Wallace
Chief Solutions Officer - Media, Strategy & AI
Jellyfish
Saiful Ahmed
SVP, Brand Suitability
Omnicom Media
Imrati Anand
Agency Partnerships
TikTok
Jennifer Ballou
Senior Partnerships & Portfolio Marketing Leaders
Mondelēz International
Known for building scalable fandom ecosystems that connect culture, commerce, and community, Jennifer develops integrated platforms that bring brands into the moments consumers care about most — from sports and entertainment to live experiences and retail activation. Her work spans partnerships with organizations including the NCAA, National Basketball Association, Disney, and Fanatics, helping evolve Mondelēz International’s approach to modern fandom through NIL, experiential storytelling, and connected consumer engagement.
Jennifer is particularly focused on the future of women’s sports and the opportunity for brands to move beyond sponsorship into meaningful cultural participation that drives both business growth and long-term consumer relevance
Parvathy Bavishi
Global Head of X-Product Responsibility
Google
Alice Brady
Chief Strategy Officer
Responsible Marketing Advisory
Hakim Charles
Founder
Vellum Intelligence
Bailey Chatwin
Director, Client Management, Influential
Publicis Groupe
Ellie Edwards-Scott
Co-Founder
The Advisory Collective
Daniel Fitzgerald
Director of Strategic Partnerships (EMEA)
Pixis
Mollie Jane Garza
CEO & Founder
MJGrowth Consulting
Michelle Hobbs
Global Connected Media Lead
Publicis Media UK
Now based in London, she is Global Connected Media Lead for Haleon, leading a team of more than 800 people across 92 markets.
With foundations in strategy and extensive experience spanning media, creative and PR, Michelle brings a uniquely integrated perspective to client leadership.
She is passionate about bringing together talent, data, technology and creativity through the Publicis Power of One model to help clients drive sustainable growth in an increasingly connected world.
Darren Jacobs
Partner, Media Sales
Grace & Co
Over his career he's launched new markets and categories for the likes of Shuttlerock, Nugit and iClick Interactive, and worked at established global organisations including Yahoo and Publicis. He's an active member of the IAB EMEA Retail Media Committee and a regular voice on stages and podcasts talking retail media, programmatic and everything in between
Shelina Janmohamed
Consumer and Culture Advisor, Advertising and Media
Kristina Kaganer
Advisor, Independent
Silas Lewis-Melius
Global Head of Integrated Media Connections
Haleon
Silas is the Global Head of Media at Haleon (previously GSK Consumer Healthcare). In this role, he focuses on directing media investment toward areas that create impact, driving adoption, and scaling global priorities and programs across markets. His responsibilities include integrating media effectiveness into market-level strategies and managing commercial relationships with key partners.
Prior to this role, Silas served as Global Head of Media Operations and APAC Head of Media for GSK Consumer Healthcare, where he led initiatives across AdTech, data, audience planning, agency transformation, media technology platforms, and effectiveness measurement.
Before joining GSK Consumer Healthcare, Silas was McDonald’s Global Media Lead, based in Singapore, where he led the development of the company’s global media function and drove continued media and digital transformation across the organization.
Previously, Silas served as Global Engagement Team Lead for McDonald’s London and Singapore teams, managing subject matter experts across media, social, CRM, marketing, and merchandising. He also held the role of Digital Media Lead within McDonald’s Singapore Centre of Excellence, focused on data-backed media solutions, innovation, partnerships, and market enablement.
Before McDonald’s, Silas spent four years at OMD Singapore managing McDonald’s regional media business, leading digital media transformation initiatives including increased digital investment, programmatic adoption, data-driven media practices, and strategic partnerships with platforms including Google and Facebook.
Earlier in his career, Silas held agency roles at Mindshare, UM, and Ogilvy in London and New York.
Ben O'Mahoney
AdTech & Data Partnerships Lead
Ocado Ads
Sarah Mansfield
Global Media and Marketing Advisor
Barcarolle
Ex VP Global Media
Unilever
content through smarter strategy, stronger operating models, better measurement
and effective partnerships.
She is a recognised global marketing leader with more than 25 years' experience
across media, marketing and communications, including serving as VP Global Media
at Unilever.
Through her career she has led large international teams through some of the
industry's most significant shifts, from the rise of digital media to the rapid evolution
of AI, data, technology and retail media.
Renown for making the complex simple, she combines strategic thinking with practical
execution, helping businesses unlock growth while balancing long-term brand building
with commercial performance.
Her experience spans media and communications, brand strategy, digital marketing,
e-commerce and measurement across a diverse range of industries and markets.
An active industry leader, Sarah serves as Vice Chair of ISBA, championing a more
responsible and effective digital media ecosystem. Her contributions have been
recognised with The Drum Digital Trading Leader Award, and she was named a
Cosmopolitan Icon of the Advertising Industry.
Lucia Mastromauro
Advertising Industry expert and Advisor
Ex VP of Advertising
Deliveroo
Throughout her career, Lucia has worked closely with brands, agencies and technology platforms to improve marketing effectiveness, measurement and accountability. She brings a commercially grounded perspective to brand safety, examining how advertisers can protect trust and reputation while continuing to embrace innovation, new channels and emerging technologies.
Cynthia Mutede
Snr. Marketing Manager
Arthēa
Cynthia has played a pivotal role in the European expansion of both Dr Teal's and Cantu, driving commercial growth through strategic marketing initiatives, culturally relevant campaigns, and high-impact partnerships. This work has accelerated brand growth, strengthened market positions, and deepened consumer engagement across multiple markets. Her passion lies at the intersection of culture, commerce, and innovation, helping brands remain relevant and thrive in an ever-evolving landscape.
With experience spanning Nestlé, The Nature's Bounty Co., and PDC Brands, Cynthia brings expertise in brand strategy, innovation, consumer insights, and go-to-market execution. She is passionate about purpose-led growth, inclusive marketing, and building brands that create meaningful consumer connections while delivering long-term commercial value. Outside of work, her love of sport reinforces her belief in the power of community, performance and resilience principles that also shape my approach to leadership and brand building.
Rob Rasko
President
Brand & AI Safety Summit Series
Ollie Shipp
Business Development Director, Brand Partnerships
Channel Factory
Rob Smallwood
Head of Industry, Media Agency
Meta
Theo Strikos
Manager, Global Analytics
CMI Media Group
Natasha Wallace
Chief Solutions Officer - Media, Strategy & AI
Jellyfish
AGENDA
Arrival and Welcome Breakfast
Opening Remarks
A CMO’s View on Advertising Investments and Opening the KPI Black Box
Marketers are increasingly handed a brand safety KPI and told it proves their media investment worked. It doesn't. Suitability scores and adjacency ratings were built to answer one question, did anything embarrassing happen, not whether the money actually returned value. Platforms have quietly let that safety math stand in for performance math, so a brand can sign off on a clean report while having no real sense of whether its budget reached something worth the price.
Lucia Mastromauro
Rob Rasko
Creators, Creativity & Trust in the Age of AI
At the heart of this shift is a bigger question about creativity itself. AI could make human creativity bigger, not smaller, helping more people bring more ideas to life. In that world, authenticity isn't defined by whether AI was used. It's about creators and brands staying true to their values, ideas and voice, while giving people the context they need to trust what they see.
We'll hear from Alice Brady, Chief Strategy Officer at Responsible Marketing Advisory; Bailey Chatwin, Director, Client Management at Influential, Publicis Groupe; and Imrati Anand, Agency Partnerships, TikTok. Together, they'll explore what responsible creator partnerships look like today, how AI is expanding the creative toolkit, and how authenticity and transparency can build trust, strengthen performance and help human creativity thrive.
Imrati Anand
Alice Brady
Bailey Chatwin
Small Group: Healthcare Session
An open discussion with a moderator.
Ellie Edwards-Scott
Silas Lewis-Melius
Theo Strikos
AI in Creative — The Upside, the Edge Cases, and the Balance
The harder conversation is what happens at the edges, when speed and volume start optimizing for feed velocity instead of craft, and the content shifts from efficient to what's now being called AI Slop.
Parvathy Bavishi
Ollie Shipp
Kristina Kaganer
Shelina Janmohamed
Healthcare: How Do We Get Creative in Marketing Healthcare in a World of Regulation?
Michelle Hobbs
Silas Lewis-Melius
Sarah Mansfield
Cynthia Mutede
Morning Break
Crossing the AI Threshold
Rob Smallwood
TL;DR: Text Wins
Edit: We Underestimated Reddit
Presented by Channel Factory
Ollie Shipp
Lunch
Private Lunch
Darren Jacobs
Private Lunch
Lucia Mastromauro
From Black Box to Business Case: Making AI Decisioning Explainable
Session Presented by Pixis
This isn't a session about whether AI decisioning is a good idea. That debate is mostly over, clients have accepted automation is here to stay. The real tension is the explainability gap it creates, and whose job it is to close it. Tools like Pixis can't open up someone else's black box. What they can do is give agencies their own layer of visibility, reasoning, and control that sits on top of it, something to point to when a client asks the hard question. The thesis: agencies don't need to win back full transparency from the platforms to rebuild trust, they need a credible translation layer of their own.
Daniel Fitzgerald
What Actually Makes Sports Marketing Work
Saiful Ahmed
Mollie Jane Garza
Natasha Wallace
Every Brand Wants and Needs a Retail or DTC Story
Jennifer Ballou
Darren Jacobs
Sara Mitzner
Ben O'Mahoney
Closing Vision
Hakim Charles
Rob Rasko
Networking Mixer
Creativity in a Regulated Category
Growth, Clients and the Data Conversation
Creators and Platform Safety
Platforms and AI
The Widening Gap
Measurement for Short Form Video
Growing the Sports Media Pie
Are You Commerce Ready?
Small Group Sessions
Thirty seats each, running in parallel with the main stage: sports, financial services, healthcare and commerce.
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brand & ai safety summit london:
five in-person passes
-
Five passes to the Brand & AI Safety Summit London
*In-person attendance is limited, please register early to ensure your spot - Access to all General Sessions
- Access to the event app to customize your schedule and network with fellow attendees
- Access to all networking activities, including refreshment breaks, luncheon, and cocktail reception
brand & ai safety summit london:
two in-person passes
-
Two passes to the Brand & AI Safety Summit London
*In-person attendance is limited, please register early to ensure your spot - Access to all General Sessions
- Access to the event app to customize your schedule and network with fellow attendees
- Access to all networking activities, including refreshment breaks, luncheon, and cocktail reception
brand & ai safety summit london:
one in-person pass
-
One pass to the Brand & AI Safety Summit London
*In-person attendance is limited, please register early to ensure your spot - Access to all General Sessions
- Access to the event app to customize your schedule and network with fellow attendees
- Access to all networking activities, including refreshment breaks, luncheon, and cocktail reception
COMPLIMENTARY PASS / Request an Invite
A select number of complimentary passes are reserved exclusively for brands and VIPs. Space is limited.
BRAND & AI SAFETY SUMMIT PARTNERS
GLOBAL PARTNERS
SILVER PARTNER
AI DEVELOPMENT PARTNER
FOUNDING AGENCY PARTNER
PREMIER GLOBAL CONTENT PARTNERS
SEA CONTAINERS
LONDON
20 Upper Ground,
South Bank,
London SE1 9PD
South Bank,
London SE1 9PD

