Phil is SVP Data, Audiences, Technology for Publicis Groupe helping to develop strategy and implement best practices across the Publicis Client base. Previously, Phil has led research operations for Teads globally where he led brand lift solutions, agency integrations and also co-lead Teads’ pioneering Attention Programme. Furthermore, Phil has produced several awards winning pieces of research, demonstrating the link between attention and outcomes. Phil was elected to IAB Europe's board of directors in 2019 where he helped oversee the research agenda in Europe. Prior to Teads, Phil spent 10 years working for Nielsen in Europe and APAC where he led many projects integrating digital metrics to traditional data sets and launching currencies.