The State of Tech Investments in the Media
Why Transparency Matters: Performance and Protection in Social Environments
According to DoubleVerify's "Four Fundamental Shifts in Advertising and Media" report, 61% of consumers say they would be less likely to purchase from a brand if they saw it next to misinformation or disinformation. With social media moving at lightspeed, keeping up becomes just one part of the challenge with social media advertising. Join DoubleVerify as we explore the critical issues facing the future of social media advertising: suitability, standardisation, and transparency.
Advancing AI with Responsibility in Mind
Join Samantha Stetson, Meta’s Vice President of Client Council and Industry Trade Relations, Angie French, Director of Marketing Science for Northern Europe at Meta, and Dr. Alex Connock, Generative AI Expert, Author and Senior Fellow at Saïd Business School for a discussion about how AI is being used to build safer and more suitable online environments, and how we can continue to advance AI with responsibility in mind.
Lessons learned from international journalism about dignity and precision and how they can be applied to the brand world.
GARM Steering Committee Speaks
The Next Frontier: In an Era of Pervasive Misinformation, How Can Brands Make Responsible Marketing Decisions?
As we enter a new wave of disruption in the world of generative AI, the ability to generate content has become easier than ever before, yet the task of verifying its authenticity has become increasingly complex. Join Emma Lacey, SVP of EMEA at Zefr, as we delve into the opportunities and challenges that this transformative era presents for marketers. Gain valuable insight on how to safeguard your brand through the use of innovative brand suitability technology. Through this session, you will gain a deeper understanding of the intricacies of navigating the digital landscape, and learn about why avoiding misinformation is top of mind for marketers across the globe.
Nestlé Joins the Summit for a Conversation on Media Transformation
Safe & Sound: Understanding Context in the Audio Ecosystem
Spotify will share how it is investing in understanding context behind the content and its aspirations to create a safer audio ecosystem. More than ever, making moderation & monetization decisions on audio content is complex. Language is constantly evolving - with local & cultural nuances & new terminology. Simply analysing the words being said is not enough to make informed decisions, it requires a deeper understanding of the context of what is being said. Learn what you need to know.
We're Not Done Yet. Demonetizing Piracy.
Allie Wootton, Anti Piracy Lead at Sky will be joining Jules Kendrick, TAG’s MD for UK & Europe & Mike Lyden, TAG’s VP of Threat Intelligence to discuss the need for an industry-wide effort to improve our collective defenses against the interconnected threats of malvertising, fraudulent traffic, and ad-supported piracy in order to create a safer, more enjoyable experience for consumers and a more trustworthy system for advertisers.
Conscious Marketing & Operational Sustainability
Conscious Marketing was one of the founding launch pillars for Matterkind, and its relevance and importance has only intensified in the years that have followed. The demand for ethically-positive and sustainable business practices has grown from both brands and consumers, and manifests in marketing in several ways.
Matterkind’s Head of Strategy and Product for UK and Ireland, James Trott, talks through the journey of Conscious Marketing with a specific focus on Sustainability, Operations, and making this happen for agencies and clients.
Brands’ Sustainability and the Media Industry - A New Perspective
GARM Brand Safety & Suitability Bootclass
Join GARM for an exclusive opportunity to gain valuable insights from industry experts on brand safety and suitability. This bootclass will explore key topics and provide essential training on applying GARM's safety solutions to the media process.
This session is INVITE ONLY. If you would like to participate, please contact: email@example.com