Opening Remarks - What Does Programmatic Digital Safety Mean?
Rob Rasko - delivers a few thoughts on why this programmatic day was born at the Summit.
Sustainablity in Media and Programmatic: Featuring Kinesso and EMARKETER
The discussion will delve into Supply Chain Management and Sustainability, while considering Suitability in Media.
Building a Blueprint for Global Responsible Marketing in the Age of Misinformation & Elections
This fireside chat will cover the crucial role of responsible marketing in today’s social landscape, including an exploration of scaling responsible marketing across diverse global and local markets, emphasizing how the brand aligns its marketing and sales needs with its commitment to brand safety.
Being Conscious While Marketing In Video Content
Brand Suitability Takes Many Forms, Each Buyer has their own definition of what safety means and what they believe is suitable for their brand. In the world of real time video in environments like YouTube, that conversation can be even more complex. Hear from leading experts on the topic, how do we keep an eye on conscious marketing when the world moves SO quickly.
How Gen AI is Turbo Charging Malvertising (And Other Scary Stories)
Threat intelligence shared through the TAG AdSec Threat Exchange has strengthened the industry’s collective defense against malvertising, piracy and other cyber threats for years. But the fight to protect the ad ecosystem has intensified with generative AI boosting villains we fight and criminal rings shifting their focus from enterprise attacks to malvertising.
Recent TAG Threat Intelligence assesses that cybercriminals are all but certain to expand their use of digital advertising-enabled social engineering attacks over the next year. We are observing criminals rapidly adapt the core social engineering principles that make email phishing campaigns successful to online ads, a threat that is far less known to potential victims.
Join Team TAG and the companies fighting to keep the digital ad ecosystem safe as we examine the evolving threat landscape…and how we can gain the upper hand together.
A Candid Conversation: The Financial Benefit of Invalid Traffic
The industry has a problem. Invalid traffic is rife across the trading ecosystem and transparency is veiled, at best. This panel of publisher, agency and trade association chat candidly about the need for verification requirements to cover all parts of the system, right down to the publishers who place the adverts on their websites, to bring transparency and due diligence to the entire online advertising ecosystem. Everyone from Brand to DSP should know their customers and can have comfort that payments are being made to legitimate companies. Ultimately, this is a system of large-scale financial transactions and the ability for bad actors to engage in transactions should be minimised.