Brand Safety Summit London

Register Now

  • Image 24 March 2022
  • Image 9:00 AM - 5:00 PM GMT
  • Image ME London Hotel
    Strand, London WC2R 1HA, UK

Who Attends

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BRAND LEADERS AND THE BRAND SAFETY COMMUNITY: MOVING FROM TRANSACTIONAL TO STRATEGIC SOLUTIONS

The Brand Safety Summit Series is the most important gathering of industry experts on this critical topic. Brand safety has never been more central to the work of marketers, agency leaders, ad tech experts, and publishers, and this year we’ll cover the biggest brand safety issues in new and interesting ways.

Agenda

8:00 AM - 9:00 AM

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Networking

If joining us virtually, please take this opportunity to create your profile, check your settings and connect with peers!

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9:00 AM - 9:15 AM

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Welcome and Opening Remarks

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Rob Rasko - Brand Safety Summit Series

HubSpot Video
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9:20 AM - 9:40 AM

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How Seun Odeneye's 'My Journey' is Enhancing and Expanding the Marketing World Through Stories of Success

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Seun Odeneye - Matterkind

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Rob Rasko - Brand Safety Summit Series

Matterkind’s Seun Odeneye shares his ‘My Journey’ story and lessons he’s learned as a marketing executive who has worked on some of the world’s biggest brands and agencies, including Microsoft and Mindshare.

HubSpot Video
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9:40 AM - 10:00 AM

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Who Will Lead Us Into the Creator-Based Economy?

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Danny Bugler - TikTok

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Luke Townsin - TikTok Creator Marketing Solutions

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Nilam Atodaria - INCA - GroupM

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CC Clarke - Creator

TikToks that resonate truly lean into creativity. This panel will discuss how brands can create success by working with creators. The session will consider the responsibilities of both brand and creator to protect reputational risk, all whilst maintaining a brand suitable presence by understanding the foundations of safety.

HubSpot Video
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10:00 AM - 10:15 AM

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For Brands, Do Actions Speak Louder Than Words?

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Suzy Ley - Zefr

Zefr’s EMEA Marketing Leas, Suzy Ley, will be discussing what brands can do to navigate brand suitability within the walled gardens, and how they can ensure they are funding legitimate news sources with the help of tech.

HubSpot Video
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10:15 AM - 10:45 AM

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Investing In Minority Owned Media

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Ellie Edwards-Scott - The Advisory Collective

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John Nolan - Publicis Media

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Dilip Shukla - Brand Advance

Equitable media investment is of paramount importance. This session will feature a 360 degree conversation about reaching diverse communities through diverse-owned and diverse-operated media Hear from leaders who not only lead investment but also consider the creation of leading content and context which would be valuable to media planning and marketers goals. Where do creativity and outcomes come into play as the important focus on diversity continues to expand.

HubSpot Video
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10:55 AM - 11:20 AM

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Networking Break

Connect with your peers!

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11:30 AM - 12:00 PM

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The Future of Brand Safety: Taking Risks with Gen Z

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Suzy Socker - Edelman

Brands are thinking about safety in much different ways in 2022. As just one example, the need for safety itself is being driven by large, macro cultural forces like climate change and racial injustice. According to new research from global communications firm Edelman, the desire for safety has permeated even the youngest subset of consumers. For Gen Z safety is paramount, with 7 in 10 GenZers saying they desire safety and security above all else and with 69% reporting they change social circles to feel safer. Interestingly though, safety for this generation is underpinned by new and surprising factors: the assurance of self-discovery, unification, and creative freedom. Join Suzy Socker, Edelman’s Senior Director, for a keynote presentation about the potential impact of prioritizing safety and engaging the next generation of consumers.

HubSpot Video
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12:00 PM - 12:30 PM

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The Quality and Performance Equation: Quality + Performance = Success

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Lauren Tiley - DoubleVerify

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Leonel Silva - Vodafone

The average person may encounter up to 10,000 ads in a single day. This proves that we are living in a cluttered media landscape, and brands have to fight for consumer attention. However, with the right quality and performance tools, brands have countless avenues to connect with their audiences. In this session, DV’s Lauren Tiley will moderate a discussion with Leonel Silva, Vodafone to talk about how brands can ensure they’re aligned with the most suitable content for their messaging. The panel will also highlight privacy-friendly solutions that have enabled brands like Vodafone to drive campaign performance without relying on third-party cookies.

HubSpot Video
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12:30 PM - 12:50 PM

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Is War Brand Safe?

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Justin Pearse - Bluestripe Group

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Adrian Lacey - TAG

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Anthony Crocker - The Telegraph

The War in Ukraine is a cruel act that bear the world witness to horrible images on a nightly basis. The business of news needs our support through advertising and yet the question of adjacency to news is playing out in front our eyes. An open discussion between leaders on is war Brand Safe brings the conversation from each of our living rooms to our stage.

HubSpot Video
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1:00 PM - 2:20 PM

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Sit-Down Lunch at STK

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2:20 PM - 2:30 PM

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How GARM Will Expand in Europe + Their Partnership with Brand Safety Week

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Rob Rakowitz - GARM, World Federation of Advertisers

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Rob Rasko - Brand Safety Summit Series

HubSpot Video
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2:30 PM - 3:00 PM

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The Ad Industry’s Adoption of GARM’s Framework: Progress, Potential, and Roadblocks

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Alex Thomas - GroupM

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Rob Rakowitz - GARM, World Federation of Advertisers

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Osita Osadebe - Reuters

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Betty Vo - DoubleVerify

On its inception, Brand Safety was about making sure your brand didn’t appear against the worst content, content that should never be monetised. And of course, this is still as important as ever. However, it is now as equally important for Brands that their advertising is running in Suitable, as well as safe environments.

HubSpot Video
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3:00 PM - 3:10 PM

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How Brands Fight Back: The Blueprint to Beating Ad-funded Piracy

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Julia Linehan - The Digital Voice

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Peter Szyszko - White Bullet

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Allie Wootton - Sky Media

All is well in ad-land until the pirates stop by to steal your money and your brand safety. Ad-funded piracy is now a $1.34 billion problem and growing - one which not only exploits creative content from brands, but risks the brand safety of those advertising next to stolen or malicious content. If you don’t have the guts to acknowledge that this is an issue the industry faces then there will be no glory. But do not fear, there is hope sailing in over the shore - new technologies to combat IP crime through demonetisation with the click of a button.


In this session Allie Wootton, Sky and Peter Szyszko, White Bullet will be interviewed by Julia Linehan, The Digital Voice on the issues facing the industry and what you can do as an individual to combat them regardless where you work in ad-land.

HubSpot Video
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3:10 PM - 3:35 PM

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Marketing Decisions in Sports, Gaming and Live Entertainment

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Lauren Ogúndèkó - Bicycle London

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Jay Richards - Imagen Insights

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Phil Gale - inMobi

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Ellie Abbott - Deliveroo

We have come a long way since the launch of Atari and the Nintendo 64, environments where in-game ads were static and placed adjacent to suitable content. In this session, we’ll discuss how marketers can explore the metaverse, the latest digital frontier. The game is ever-evolving, and our panel of experts will share how they predict brands can manage risk in real time in this emerging digital world. ads, so find out how in-game advertising is making its mark on the digital world.

HubSpot Video
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3:35 PM - 3:45 PM

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Networking Break

Connect with your peers!

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3:45 PM - 4:30 PM

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Brussels Has stated IAB Europe’s Transparency and Consent Framework (TCF) Does Not Comply with the GDPR. Now What?

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Leigh Freund - NAI

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Mattia Fosci - ID Ward

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Rob Rasko - Brand Safety Summit Series

The IAB Europe Transparency and Consent Framework (TCF) allowed publishers to communicate with their visitors about the ways their data was being collected and revealing how they intend to use that data. Will brands be able to keep up with these new transparency guidelines? How has the latest ruling in Brussels changed the conversation? Hear from the head of Americas largest data trade body, a CEO of a privacy-driven technology company discuss the latest.

HubSpot Video
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4:30 PM - 5:00 PM

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Pints & Pitches

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5:00 PM - 6:00 PM

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Cocktail Reception in Marconi Lounge

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6:00 PM - 8:00 PM

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Invite Only After Party at the Radio Rooftop Bar

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9:00 AM - 9:30 AM EST

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What to Know About SPO in CTV & Video

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Pam Ariyakulkaran - American Express

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

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Karen Eccles - The Telegraph

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HubSpot Video
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9:30 AM - 10:30 AM EST

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What to Know About SPO in CTV & Video

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Rob Rakowitz - GARM

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Rachel Nyswander Thomos - TAG

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

HubSpot Video
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9:00 AM to 9:30 AM

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Lorem Ipsum is simply dummy text of the printing

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Karen Eccles - The Telegraph

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Karen Eccles - The Telegraph

Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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9:30 AM to 10:00 AM

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Lorem Ipsum is simply dummy text of the printing

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Rob Rakowitz - GARM

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Karen Eccles - The Telegraph

Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Speakers

Ellie Abbott

Senior Digital Marketing Manager

Deliveroo

Experienced Programmatic Lead skilled in DoubleClick, Amazon Marketing Services (AMS) and Adobe Advertising Cloud. Strong professional with a Bachelor’s Degree focused in Philosophy from Univeristy of Nottingham.

Nilam Atodaria

Global Product Director

INCA - GroupM

Nilam Atodaria is the Global Product Director at INCA, GroupM’s brand safe influencer marketing solution. She is responsible for exploring upcoming trends and opportunities, not only to define INCA’s unique product suite, but also to help shape the future capabilities of influencer marketing more generally. Nilam’s knowledge and expertise is underpinned by her extensive background in the industry, having spent over 7 years in influencer marketing. She has an excellent track record of supporting business growth and scale internationally and is passionate about delivering new product offerings and innovative solutions for clients.

Danny Bugler

Senior Legal Counsel

TikTok

Danny Bugler is the Senior Legal Counsel for TikTok.

CC Clarke

Creator

Anthony Crocker

Head of Campaign Innovation

The Telegraph

Anthony Crocker is the Head of Campaign Innovation for The Telegraph.

Mattia Fosci

Founder & CEO

ID Ward

Mattia Fosci is the Founder and CEO of ID Ward.

Leigh Freund

President & CEO

NAI

Leigh Freund is President & CEO of the NAI, a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Leigh leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined the NAI in 2015 after an eleven-year career at AOL Inc., where she served as vice president & chief counsel for global public policy.

 

Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at the NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation.

 

During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs.

 

Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan.

 

Leigh holds an undergraduate degree in political science from Kalamazoo College and a J.D. from Georgetown University. She is an active participant in several industry organizations devoted to compliance with key regulatory initiatives and principles.

Ellie Edwards-Scott

Co-Founder

The Advisory Collective

Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy working with businesses, supporting their successful launch and growth strategies as well as digital acceleration projects.



Ellie has over 20 years’ experience in the advertising and media industry, the last 15 of which have been within digital. Ellie started consulting in 2015, first working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi and then with companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom.



A champion for inclusivity, Ellie has sat on the AdTECH London advisory board and is Co-Founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 250+ of the most senior and entrepreneurial women in the digital advertising industry. The group aims to open doors for females within the industry, providing speakers for events and contributors to industry opinion pieces. She is currently launching a group for Black women in Media – aiming to increase visibility and opportunities within the sector.



In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the care and support sector. She is also a trustee for Digilearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds.

Phil Gale

Head of Agency Development, EMEA

InMobi

Phil is a mobile advertising leader with experience managing large international teams spanning commercial, advertising operations, and go-to-market strategies. He brings a track record of identifying and implementing new technologies to boost business performance, drive efficiencies and expose new revenue opportunities.
 
Before joining InMobi, he was Director of Programmatic Partnerships at Publicis. Previously, he was a senior member of Odyssey Mobile Marketing, a mobile advertising startup with offices in London, Stockholm, and Singapore. Odyssey was acquired by Phunware in 2014, and Gale re-located to California to join the Phunware leadership team, before seeing them through a successful initial public offering in 2018.

Adrian Lacey

Director of Policy and Standards

TAG

My history of success comprises over 25 years in print and digital advertising covering corporate strategy, product management, business planning, stakeholder relationship management, and ad-technology and platforms for and with blue-chip, globally respected companies.

Suzy Ley

EMEA Marketing Lead

Zefr

Suzy Ley is EMEA Marketing Lead at Zefr, helping drive brand awareness and deliver a go-to market strategy within the EMEA markets. As part of her role, Suzy focuses on educating partnering brands on how to maintain safety and suitability on powerful walled garden platforms, while highlighting the importance of industry standards such as those set out by GARM. Suzy is based in London and in her latest role was leading the marketing strategy for the digital marketing company, Sojern.

Julia Linehan

Founder and Managing Director

The Digital Voice

I founded The Digital Voice in 2012 and the company is an award winning B2B PR agency specialising in delivering PR and more for Adtech and Martech disruptors and challengers. We deliver digital communications, PR, content creation, press distribution, thought leadership, event MCing, awards writing, B2B marketing, SEO management, social media management and event experiences - all with boundless energy.



I have expert knowledge in PR, communications and event content creation for adtech and martech companies. In my role as Founder and Managing Director of The Digital Voice, I manage a team of 14 brilliant minds, that delivers PR, communications, social media and showcase experiences for long-term clients impact.com, Just Premium, White Bullet, Hybrid Theory, Brand Metrics, Adverty, Cavai, Adnami, Lumen Research, Verasity, Optable, Audience Store & tmwi.



I started my career in digital advertising at Dennis Publishing 26 years ago and I have been at the heart of the changing digital media landscape ever since. I have held major commercial roles both agency and media side including Associated News, 614 Group, The Mirror Group, Dennis Publishing, IAB, Nexus Business Media and UPC Media.



Known as 'The Voice', I am a regular industry commentator and speaker and I was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, I was voted top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards. Most recently, I was nominated for Global Ad Tech Personality at The Wires 2020 and SheHasNoLimits Community Maker 2020 award. In 2021, I was awarded IAA 21 women in 2021 plus was included in the 40OverForty list for 2021.




I am the co-founder of Digital Leading Ladies which is currently comprised of 250+ of the most senior and entrepreneurial women in the digital advertising industry. Digital Leading Lads and Ladies was then set up in 2019 and has 290+ of the finest minds in UK ad tech who share information, expertise and connections with other media veterans. In 2022, I joined the Bloom UK leadership team as Head of PR. and I am a supporter of TWIPN and The Digital Voice is proud to partner with this growing network.



Finally, I am also proud to be co-founder of SPILL - Sober Party Industry Lads and Ladies which was set up for people who work in the digital ad industry who've said no to alcohol or wish to be a mindful drinker. SPILL is for anyone who is sober curious and wants to be part of an industry group which supports that.

John Nolan

Managing Director Apex Content Ventures

Publicis Media

John is Managing Director of APEX Content Ventures at Publicis Media where he is charged with providing innovative funding solutions for producers and distributors around the world. Since 2017, APEX has provided funding to broadcasters for hundreds of Prime-Time TV programmes in Europe and USA.


 
He was previously Founder and Managing Director of Apollo20, an all3media company, specialising in funding content production and distribution.



Over the last 20 years, whilst at North One Television, another all3media company, he produced hundreds of hours of Branded Content. He has launched and managed Branded Linear TV Channels, notably for Audi, he was the first commercial content partner at YouTube and threw 16 people out of an airplane for a Live TV Commercial for Honda.

Seun Odeneye

Managing Director, UK and Ireland

Matterkind

Seun leads Matterkind UK and Ireland, IPG (Interpublic Group) Mediabrands’ addressable activation agency.

 

 

In his role, Seun focuses on enhancing and expanding the agency’s capabilities across new channels. Along with his leadership team, Seun is supercharging Matterkind’s strategic data and product offering on behalf of fellow IPG Mediabrands agencies – Initiative, UM and Reprise – as well as its global roster of clients including Amazon, American Express and Johnson & Johnson.

 

Seun came to Mediabrands from Mindshare UK, where he was Digital Integration and Operations Director, heading up both the programmatic and affiliate teams. He was also responsible for driving digital integration across the wider digital department, across all clients in the agency.  

 

Previous to his time at Mindshare, Odeneye started his career as an intern at AdLink Internet Media before moving to Microsoft, where he worked for 10 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.  

 

Outside of work, Seun loves spending time with his wife and two beautiful children, who keep him very busy. For his sins he supports Arsenal and loves watching boxing. 

Lauren Ogúndèkó

Chief Digital Officer (CDO) & Co-Founder

Bicycle London

Lauren has over 16 years of digital experience focused on developing and co-developing digital strategy for brands across advertising, media and marketing; wrapped up by strong broad expertise in data, analytics and technology.  

Lauren has worked with 100+ brands across a variety of industries, in strategic planning, activation and innovation in the digital vertical. 

Lauren regularly contributes thought-leadership opinion in the digital media industry, with a passion for digital transformation, emerging technology and the application of ML/AI. 

 

Lauren is also passionate about diversity, equality and equity.  Lauren is a regular speaker on topics focused on driving meaningful change in the advertising industry, and is a member of Media For All, a board advisor for Mediatel’s future of media and a board advisor for noturning back.

Osita Osadebe

Programmatic Specialist, EMEA & APAC

Reuters

Osita joined Thomson Reuters in July 2016, as a Programmatic Sales Support Executive, and has since transitioned to lead, as a Programmatic Specialist. In this role, Osita is commercial, operational, technical, and strategic operability of the programmatic unit across both regions. 

 

Osita started his career in conference marketing putting together marketing materials for delegates before moving onto Gumtree to spearhead a new initiative to introduce recruitment advertising packages to brands, recruitment agencies and SME’s outside of the Greater London area. 

It was in this role where he gained his first insights into digital and has since wanted to be at forefront of innovative technologies within media. After some time at Gumtree, Osita went on to work with RTB enabled mobile technology startups before joining Reuters. 

I am passionate about the power of ideas and the impact on our imagination and adaptability. 

Justin Pearse

Editor New Digital Age & E-commerce Age, Partner

Bluestripe Group

Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries.I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite.Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total.I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.

Rob Rakowitz

Initiative Lead

GARM, World Federation of Advertisers

Award-winning global marketer with 20+ years of experience spanning creative, media, research, and strategy functions from both agency and client perspectives. Expert in shaping multifunctional teams to harvest growth with a focus on fusing communications and commerce with technology and data. Adept at reshaping and leading client-agency teams to address changing media and retail landscape using insight, investment and innovation. Nationally ranked cyclist bringing performance team building into the office. Advocate for talent development and coaching within teams to achieve goals. Passionate about identifying marketplace trends and opportunities and translating them into positive growth platforms for top global brands including Mars, American Express, Visa, Pernod Ricard, P&G & McDonald’s.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Jay Richards

Co-founder

Imagen Insights

On a mission to help Gen Z to shape their future.
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We know this is best done with brands, as brands shape countries and culture like many only wished they could.
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We enable agencies and brands to crowdsource qualitative and quantitative feedback, ideas and insights from our global Gen Z community within 72 hours.

Trusted by Amazon Prime Video, eBay, Gymshark, PepsiCo, Sky and more.

Join our Gen Z community and be paid for every insight you provide.
Our community are based in over 111 countries including the UK, US, EMEA and beyond.

Dilip Shukla

Brand Advance

Deep experience in the ad industry, publishing and mediatech. Focus on ethical advertising and tech.

Leonel Silva

Global Brand & Media Senior Manager

Vodafone

Leonel Silva is the Global Brand & Media Senior Manager for Vodafone.

Suzy Socker

Senior Director

Edelman

Suzy joined Edelman in November 2020 bringing two decades of global integrated comms experience to the Brand division.

 

Working on a portfolio of clients, over the past year Suzy has led the COP26 campaign for National Grid making consumers aware of National Grid's pivotal role in helping Great Britain to achieve Net Zero. A fully integrated campaign, activations have included turning 10 Downing Street green, partnering with MPs and TV presenter Helen Skelton to launch the Voices for a Greener Future Schools Competition to identify the hopes and fears that the next generation have on climate change and launching an AI speech at COP26 itself to give consumers an opportunity to sit at the COP26 table and have their messages heard by decision makers.

 

Suzy also sits across our Samsung Mobile business and is currently delivering the next phase of the award-winning Wildlife Watch campaign partnering with our Creative and Digital teams to take the Watch to streets across Europe giving wide access to the amazing work being done to protect the wildlife in South Africa.

 

In the past year Suzy has also led campaigns for P&O Ferries and Starbucks as well as working closely with the Corporate and Healthcare teams on growth opportunities across a number of key clients.

 

With a passion for retail and a dedication to delivering work that matters, Suzy takes a people first approach when it comes to executing award winning campaigns for her clients. She works tirelessly with leaders across Edelman to collaborate on briefs producing work that is earned first in thinking and delivery.

Peter Szyszko

CEO and Founder

White Bullet

Founder and CEO of White Bullet Solutions Limited, winner of UK Intellectual Property Office award in technology and innovation.


White Bullet detects and demonetises piracy. White Bullet offers the IPI Index, an AI-based IP risk assessment tool for websites, with applications to guide Internet intermediaries, rights holders and the placement of online advertising.

IP and digital media lawyer. Owner of Lexteq Limited Digital Media Consulting.

Alex Thomas

Senior Brand Safety & Quality Manager, UK & EMEA

GroupM

Alex Thomas is the Senior Brand Safety & Quality Manager, UK & EMEA for GroupM.

Luke Townsin

Head of Operations, EMEA

TikTok Creator Marketing Solutions

Experienced business leader and strategist with a demonstrated history of launching and growing new business’ across international markets. Specialism in influencer/creator marketing with a focus on growth strategy, business development and operations.

Lauren Tiley

Senior Director, Strategic Client Partnerships

DoubleVerify

Lauren Tiley is Senior Director, Strategic Client Partnerships at DoubleVerify, responsible for consulting with global brands to integrate DoubleVerify solutions within media and marketing services. As one of DV’s most tenured international team members, Lauren has over 6 years of experience managing brand and agency business at the company. Prior to joining DoubleVerify, Lauren was a global Marketing Director at American Express, where she launched and marketed several innovative digital partnerships to grow commerce and share of wallet amongst Cardmembers. Lauren has extensive experience in all forms of paid media, having grown her career in television planning and buying at Wunderman and MEC (now Wavemaker), and transitioned to Mashable.com where she was the first Global Director of Advertising just at the start of the “new wave” of social media.

Betty Vo

Senior Enterprise Sales Director

DoubleVerify

Ad verification expert, helping brands and media agencies to solve digital advertising quality challenges.

Allie Wootton

Group Lead, Anti-Piracy Advertising and Payment Strategy

Sky

Following 16 years working in media on both agency and broadcaster side Allie moved into the Anti-Piracy world. Now leading the Sky Group function across Advertising and Payment Strategy Allie applies her media knowledge to drive down advertising and payment monetisation by pirates. This involves working with vendors, payment providers and law enforcement authorities to identify areas of concern, disable revenue streams and drive lasting change across the industry.

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