Brand Safety Summit
London

Register Now

  • Image 7-8 May 2025
  • Image 7 May - 1:00 PM - 5:00 PM BST
    8 May - 9:00 AM - 5:00 PM BST
  • Image Convene London
    22 Bishopsgate
    London, EC2N 4BQ

Who Attends

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BRAND SAFETY SUMMIT LONDON BEGINS IN:

Register now and hear from an all-star lineup of EMEA and global thought leaders at the Brand Safety Summit, this year like last at Convene London, Bishopsgate, 7-8 May.

 

The Programmatic Conversation on Digital Safety, 7 May

The summit will kick off with a dynamic half-day program focused on The Programmatic Conversation on Digital Safety. Building on the success of last year’s Programmatic Conversation, industry experts from across the fields of data, identity solutions, email marketing, and retail media will explore the latest in programmatic advertising and its effect on the digital safety ecosystem.

This innovative half-day leads into the main event on 8 May.

 

The Main Stage Day: The Brand Safety Summit London 2025, 8 May

This year’s agenda is currently being fine-tuned and will echo the success of last year's, which featured top speakers from brands such as Kenvue, L'Oréal, Nestlé, and Uber; agencies including GroupM, Kinesso, Mindshare, Publicis Groupe, and Zenith UK; digital and social platforms like Google, Meta, and TikTok; ad-tech and media companies such as Acceleration, Channel Factory, Emarketer, IAS, Mail Metro Media, TAG, The MediaTrust, and Zefr; and other industry leaders like NBCUniversal, Reuters, and UK Stop Ad Funded Crime (UKSAFC), and NSPCC.

There will also be networking opportunities galore for you to connect with your peers and make new contacts from agencies, brand advertisers, ad tech companies, and more.

 
#BRANDSAFETYSUMMIT

Past Speakers

Paolo Carozza

Professor

University of Notre Dame and Member of the Oversight Board

Paolo Carozza is Professor of Law and Concurrent Professor of Political Science at the University of Notre Dame, where he also served for 10 years as the Director of the Kellogg Institute for International Studies and founded and directs the Notre Dame Constitutionalism and Rule of Law Lab. His scholarly books and articles in the areas of comparative constitutional law and human rights law have been published widely in four languages. He is currently the United States member of the European Commission for Democracy through Law (the Venice Commission). Formerly he served as President of the Inter-American Commission on Human Rights and as a member of the US State Department’s independent, nonpartisan, advisory Commission on Unalienable Rights. He is an academician of the Pontifical Academy of Social Sciences, and has lectured and taught as a visiting professor in various universities in Europe, North America, and Latin America, including twice as a Senior Fulbright Scholar and as the John Harvey Gregory Lecturer on World Organization at Harvard Law School.

Natalia Louzada

Global Programmatic & Brand Safety Lead

Nestlé

Natalia Louzada is the Global Programmatic & Brand Safety Lead for Nestlé.

Abrahim Farraj

Senior Director of Brand Safety

NBCUniversal

Abe has been a member of NBCUniversal for over 10 years. He began his tenure as a member of the content protection team, specializing in analyzing and discovering the internet’s top pirate websites and distribution channels. His work expanded to measuring and disrupting piracy through follow-the-money efforts. The advertising and entertainment industry have used his processes and research to raise the profile of ad-supported piracy— leading to a notable downward shift in the profitability of piracy worldwide. In the field of Brand Safety, Abrahim is playing a growing part at improving the standards and processes used by the advertising industry. His work in developing new ways to measure and understand piracy led him to make several public appearances and press contributions that raise the profile of Brand Safety. He has worked with Government bodies and trade organizations to improve their understanding and publicize the importance of safe advertising. As a subject matter expert on piracy and technology, he currently offers guidance and support to the Content Protection and Advertising teams at NBCUniversal.

 

Bill Fisher

Principal Analyst

EMARKETER

Bill is EMARKETER’s digital media and marketing analyst for the UK and Western Europe, covering the gamut of topics from advertising spend, to media usage, to demographic trends. Bill has 25 years’ experience in the technology sector, having previously worked at research firms Ovum and Gartner. He is a regular contributor to the press, has spoken at numerous events, and sat on the Mobile World Congress judging panel for many years.

Lorenzo Andreozzi

T&S Integrity & Authenticity Product Lead

TikTok

Lorenzo Andreozzi is a T&S Integrity & Authenticity Product Lead at TikTok, focussed on Fact-Checking and election Integrity Programs.

Rafael Aquino

Head of Adtech

L'Oréal

As the Head of Ad-Tech and Activation, Rafael is responsible for overseeing the implementation and management of Ad Technology platforms and strategies, as well as the activation of digital advertising campaigns across multiple channels. Sitting within the CDMO division, he works closely with cross-functional teams to ensure the successful execution of digital advertising initiatives. In his role, he leverages ad technology tools and platforms to optimise campaign performance, target the right audience, drive desired outcomes and ensure proper platform and channel governance.

Parvathy Bavishi

Global Lead, Responsibility

Google

Parvathy Bavishi is the Global Lead, Responsibility for Google.

Dave Byrne

Answer Consultant & Founder

TrustRaise

Dave Byrne is an Answer Consultant and the Founder of TrustRaise.

Richard Davis

CEO & Co-Founder

51toCarbonZero

Richard Davis is the CEO and Co-Founder of 51toCarbonZero (51-0), a platform that enables companies to set, accelerate and achieve their net zero ambitions. The company works with many top players in the media & advertising sector, such as PubMatic, Magnite, Horizon Media or MiQ. 51toCarbonZero also also works with clients in other industries, such as food, manufacturing, e-commerce and many others.  A pioneer in sustainability, Richard started working on corporate climate action in 2008. Before starting 51toCarbonZero he was global Chief of Business Strategy at dentsu media global.  Richard holds a postgraduate certificate in Sustainable Business from Cambridge University and an MBA from London Bayes Business School.

Jerry Daykin

WFA Ambassador & Media Consultant

Jerry Daykin is a London based, global marketing leader who has helped champion media and digital at a number of global brands including GSK, Beam Suntory, Diageo and Mondelez. He is currently consulting for a number of global brands and adtech companies. He is passionate about effectiveness, creativity, conscious approaches to media and bringing digital sense to the increasingly confusing world of modern marketing.

 

Alongside this he is outspoken around the importance of diversity & inclusion in our industry and the power of representation in marketing to positively impact society – Jerry is a WFA Diversity Ambassador and member of their Media Board. He helped produce the WFA’s guide to D&I in marketing & media and then went on to literally write the book on “Inclusive Marketing”.

 

Deborah Gbadamosi

Global Client Lead

Mindshare

Deborah Gbadamosi is the Global Client Lead for Mindshare.

Rob Georgeson

Head of Programmatic

Zenith UK

Rob is the head of programmatic for Zenith UK. He leads a dynamic division of digital media experts, overseeing both in-platform trading proficiency & driving innovation for esteemed clients such as H&M & Lloyds Banking Group. Rob also sits on the programmatic trading committee for IAB Europe, actively contributing to shaping industry recommendations, leveraging his expertise to drive advancements in the programmatic landscape.

Dan Larden

Head of Media

ISBA

Dan Larden is the Head of Media for ISBA.

Rory Latham

Senior Director, Global Investment, Programmatic

GroupM

Rory Latham is Senior Director, Global Investment, Programmatic at GroupM, where he focusses on maximising the benefits of the programmatic supply chain for GroupM clients. Working with SSPs, DSPs, Publishers and supporting ad technologies to ensure the best possible results from the open web.

Stu Lunn

Group Managing Director, UK & Ireland

KINESSO

Stu is Group Managing Director at KINESSO UK & Ireland, IPG Mediabrands’ tech-driven performance marketing agency. Joining the KINESSO UK&I leadership team in October 2023, Stu works closely with the KINESSO's direct clients as well as overseeing the Experience and Content teams. Stu's remit also includes the overall charge of the 200-strong Leeds teams. Stu joined KINESSO with a wealth of experience across media owner, client-side, and agency businesses, including previous roles at Google and META, Manchester Airport Group, and at Havas as Managing Director in Manchester.

Juliet McCutcheon

Commerical Director

Channel Factory

Juliet has been immersed in the world of programmatic and social ad tech for the past 10 years. Beginning her career at Omnicom Ireland, followed by Omnicom EMEA, Juliet has spent the last five years living and breathing adtech, most recently at YouTube Partner and video advertising brand safety specialist, Channel Factory. Officially the first full time UK employee during the initial EMEA expansion nearly 5 years ago, Juliet used her startup skills to develop the market and help grow the business. Her innovation and drive helped increase the team to almost 200 across Europe - and it continues to grow! Most recently, she has been focussing on growing Channel Factory's business in the UK, working on strategies and solutions for major global brands across all industries such as Apple, Ford, KFC, VISA and Disney. Lear more about Channel Factory at channelfactory.com

Michael McGrath

Special Adviser – Child Safety Online Taskforce

NSPCC

Mike is a senior leader with almost 25 years’ experience in the UK and international not-for-profit industry, specialising in income generation, strategic partnerships and societal impact initiatives. Mike has been at the child protection charity the NSPCC for over 12 years in a series of leadership roles. Mike is currently the Special Adviser to the NSPCC’s multi-industry Child Safety Online (CSO) Taskforce which focuses on mobilising industry change, child advocacy and unlocking funding and resources in pursuit of the charity’s goal to keep every child safe online. Prior to the NSPCC, Mike has a background in microfinance, older people’s services, health and education. Mike is a Trustee of Prostate Cancer UK and an alumnus of the Windsor Leadership Trust, University of Newcastle upon Tyne, the Open University and the Chartered Institute of Fundraising.

Ian Moss

Spokesperson

UKSAFC

Ian is Spokesperson for UKSAFC, a group of advertising professionals, policymakers, technology providers, and agencies committed to tackling all forms of advertising funded crime and fraud in the United Kingdom. Ian is a Partner at The Brief which provides strategic policy and political advice. A former CEO of trade associations in the creative industries and director of public affairs in the music industry, Ian was a senior civil servant, working in HM Treasury, Cabinet Office, DWP and the Ministry of Justice.

Jade Nester

Head of Data Public Policy, EU

TikTok

Jade Nester is the Head of Data Public Policy, Europe for TikTok.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Rachel Nyswander Thomas is Chief Operating Officer of the Trustworthy Accountability Group (TAG), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. She oversees TAG’s work in setting industry standards, facilitating the sharing of threat intelligence, and promoting brand safety, as well as its business operations. She serves concurrently as Chairwoman of the Brand Safety Institute’s Board of Advisors and as an Executive in Residence at Progress Partners.Rachel has spent her career studying, creating, and implementing digital policy in the business, non-profit, and academic sectors. Prior to joining TAG, she served as Vice President of Advocacy & Accountability at the Data & Marketing Association (DMA), advocating before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of the Data-Driven Marketing Institute, facilitating academic research on how the use of consumer data shapes industry, society, and the economy. Before joining DMA, Rachel led data privacy compliance for The McGraw-Hill Companies, auditing worldwide publishing operations and managing a global corps of 80 Privacy Officials in more than 40 countries.Rachel earned a bachelor’s degree from Yale University and a Master of Policy Management from Georgetown University. She is a Certified International Privacy Professional and was among the first in the advertising industry to become a Certified Brand Safety Officer. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.

Matt O’Neill

General Manager, Europe

The Media Trust

Since 1999 I’ve been working on the front line of digital advertising in an industry-facing capacity first at Yahoo! and later as President of AdMonsters. I’ve consistently built industry consensus from senior leaders and driven innovation through collaboration. I’m a frequent speaker, panelist, and chair at conferences including Digiday, IAB, dmexco, AOP (UK), Admangerforum, AdMonsters and corporate-operated events. I serve as an advisor and investor for advertising and marketing technology firms and am an active partner at AtlanticLeap. Recent clients include DigitasLBi, The Guardian News & Media, The Media Trust, Adbrain, Adform, Orange/FranceTelecom, along with many others.

Justin Pearse

Editor New Digital Age & E-commerce Age, Partner

Bluestripe Group

Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries.I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite.Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total.I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.

Tom Pickworth

Director of Technical Operations, Commercial

Mail Metro Media

Tom currently serves as the Director of Technical Operations at Mail Metro Media and is an experienced executive with a demonstrated history across Digital Strategy, Management, Digital Media, and Online Advertising. Prior to joining MailOnline, Tom spent 11 years at the Economist working across various roles in the publisher’s digital teams.

Andrew Jude Rajanathan

EMEA Media & ROI Lead

Kenvue

Andrew Jude Rajanathan is a seasoned Media Lead with a passion for driving business outcomes through strategic media planning and execution. Currently serving as the Media Lead, EMEA at Kenvue (formerly Johnson & Johnson Consumer Healthcare), he brings over 12 years of comprehensive experience in media planning and buying across various offline and online channels and platforms. With a diverse background spanning FMCG, Entertainment, Retail, and Mobile Apps sectors, Andrew has honed their expertise in media agency management, investment strategies, and media strategy development. His career is characterized by a hands-on approach, with a bias for action and leading by example rather than delegation. Driven by a commitment to tying every aspect of media planning to tangible business goals such as revenue growth, return on investment, and sales metrics, Andrew possesses a deep understanding of measurement and ROI methodologies. His early exposure to financial statements and corporate earnings instilled in them a unique perspective on marketing's intersection with accounting and finance, making them adept at aligning marketing efforts with financial objectives. Beyond their professional achievements, Andrew is recognized as an industry speaker and judge at prestigious events such as Adweek, The Drum, Effies U.K, and DMEXCO. He was the only person in EMEA nominated for the Adage 40 under 40 award in 2020. His personal interests include a deep love for film, cinema, and streaming, as well as pursuits in technology, sneakers, football, and CrossFit / Hyrox. He is married with an active toddler and is a graduate of the London School of Economics (LSE).

Preya Shah

Head of Digital Sales EMEA & APAC

Reuters

Preya is the Head of Sales for Reuters.com and Reuters Plus, custom content division across EMEA and APAC. As part of her role she is responsible for expanding the brand into new territories across the Middle East, Africa and pan Asia. Preya is passionate about the value of trusted news and creating more dialogue across the advertising ecosystem.

Andrew Serby

Chief Commercial Officer

Zefr

Andrew Serby is Chief Commercial Officer at Zefr, leading its global data business. Since joining the company in 2014, Andrew has overseen the global management of Zefr’s operations, focusing primarily on driving revenue generation, growth and profitability.

Samantha Stetson

VP Client Council and Industry Trade Relations

Meta

Samantha Stetson is a seasoned leader with over 25 years of marketing and sales experience in technology and healthcare IT. Samantha’s career reflects a proven track record of building and leading programs that extract a huge amount of impact from small teams.  She is seen as a visionary who can make things happen. She has a deep passion for striving for excellence and pushing the boundaries of what is possible. She has served in a global capacity, which has allowed her to develop a deep empathy for the world we live in and the challenges outside of the United States. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The team’s mission is to foster a “customer first, customer best” culture throughout Meta. During her 9 years at Meta, Samantha has been responsible for building Meta’s Client Council franchise. The Councils are made up of top marketing and agency executives from Meta’s key clients and agency partners such as P&G, Unilever, Netflix, Pepsi, Coke, Walmart, etc., and the six major agency holding companies. She grew the franchise from one global council in 2011 to 14 global and regional Councils by end of 2020. Through these councils, she learned how to build deep cross functional relationships and manage complex issues to drive internal and external alignment.  The Councils are seen as an indispensable part of Meta’s commitment to listening to their Customers and building deep relationships grounded in trust. The feedback gleaned during these meetings has helped influence some of Meta’s most important go-to-market strategies Samantha and her team are also responsible for leading relationships with the industry trade associations to partner on some of the most complex challenges facing the future of the digital ecosystem from brand safety to cross media measurement to data privacy.Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (13) and Hunter (15). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.

Tyrone Stewart

Deputy Editor New Digital Age & Content Strategy Lead

Bluestripe Group

Tyrone Stewart is the Deputy Editor New Digital Age & Content Strategy Lead for Bluestripe Group.

Phil Sumner

SVP Global Data, Audiences & Technology Solutions Director

Publicis Groupe

Phil is SVP Data, Audiences, Technology for Publicis Groupe helping to develop strategy and implement best practices across the Publicis Client base. Previously, Phil has led research operations for Teads globally where he led brand lift solutions, agency integrations and also co-lead Teads’ pioneering Attention Programme. Furthermore, Phil has produced several awards winning pieces of research, demonstrating the link between attention and outcomes. Phil was elected to IAB Europe's board of directors in 2019 where he helped oversee the research agenda in Europe. Prior to Teads, Phil spent 10 years working for Nielsen in Europe and APAC where he led many projects integrating digital metrics to traditional data sets and launching currencies.

Alex Thomas

Director, Brand Safety & Responsible Investment

GroupM EMEA

Alex Thomas is the Director, Brand Safety & Responsible Investment for GroupM EMEA.

Hannah Thompson

Partner, Addressable Product & Strategy, UK & Ireland

Kinesso

Hannah is the Partner for Addressable Product & Strategy at KINESSO UK & Ireland, IPG Mediabrands’ tech-driven performance marketing agency.    Hannah is responsible for leading the Addressable product offering and overseeing the team of Addressable planners and strategists at KINESSO UK & Ireland to drive best practice in planning and innovation for clients.    Prior to joining KINESSO UK & Ireland, Hannah led the Programmatic and ATL team at an independent agency, Tug, where she developed hands on experience in end-to-end campaign planning, execution, and measurement.    Hannah is passionate about making marketing a more inclusive industry, especially around social mobility, and in previous roles has chaired DEI ERGs. Outside of work, she’ll be found watching Tennis or F1 whilst keeping her excitable German Shepherd entertained (or at least trying to).

James Welch

Growth Consultant

Acceleration, a GroupM company

James Welch, a programmatic old timer, since the time of the launch of Xaxis and The Media Innovation Group (MIG) in Asia. James ran the latter, WPP’s ‘other trading desk’, heralded by Campaign Asia Pacific as the number one media launch in 2012, with Xaxis at number two. A couple of years later the MIG was rolled into GroupM to join Xaxis and James moved to Dubai where he set up Orchestra Middle East. Here he also was a co-founder of the IAB Middle East and vice-chair of the Marketing Society Middle East. Last year James joined GroupM’s Acceleration UK as an adtech consultant. Acceleration is the data, technology and analytics business housed in GroupM Nexus. His role is to help marketers access - and build - bespoke, world-class adtech.   James joined Acceleration from Omnicom Media Group’s EMEA tech team called Annalect, where he helped win clients and embed the Omni platform. He is also a founding member of The UK Stop Ad Funded Crime (UKSAFC) group, launched in 2022. James has a degree in French from Birmingham University and only plays old French pop music to his young kids when his Australian wife is out.

Nick Welch

Head of Programmatic, EMEA

IAS

Nick Welch is the Head of Programmatic EMEA at Integral Ad Science, responsible for driving IAS’ programmatic business in the region; supporting clients' media strategies with the world’s biggest agencies, advertisers, and industry bodies.  With over two decades of advertising expertise across Radio, Press, TV and Digital, Nick's versatile background spans buy-side and sell-side roles with Bauer, Microsoft, Orange, SpotX and now IAS Also as an active member of IAB Europe's programmatic trading committee Nick provides valuable contributions to projects related to media quality, measurement and optimisation.

Paul Wood

Director of Media Standards & Investment Products EMEA

MAGNA

Paul Wood is the Director of Media Standards & Investment Products EMEA for MAGNA.

Paul Wright

Head of of Advertising, UK

Uber

To think I started my career in the late 1980’s in a bank on Baker Street in London seems slightly strange now as it was one of the few roles I took that did not link in to my passion for media nor my subsequent healthy appetite for early stage digital companies or sectors. But in 1988 roles like that were few and far between and I had student loans to repay. Luckily 12 months on from arriving a the bank,I joined a then little known broadcaster called Sky TV, which had a plan..

Since then things have been a wonderful roller coaster of being at the cutting edge of change created by digital developments from the very early days at Sky and multi-channel TV in the UK to my many years of experience with digital marketing, programmatic, search, social and cloud technologies. Always with the guiding principle of where is the consumer heading next?

Across my career I have been an entrepreneur, a corporate leader, a client ,an agency person, a technology lead ,a strategist, a consultant, a board advisor. I have run editorial teams, sales teams, marketing teams, agency teams and engineering teams.I have sold 2 companies (one my own, another in digital video), worked at the world's biggest companies Apple and Amazon( having helped sell Sizmek to them), worked at BSkyB (twice),worked as a CDO at Omnicom ,worked in magazines, worked at AOL in ad tech and worked at a sports start up which managed to go bust on the first day of the 2002 World Cup (which was a great way to bow out in hindsight) and had a few months off doing my own things. I have learnt much and of course am always still learning. I love challenges and and am happy to take the road less travelled, to learn and enjoy. Also talking of roads have travelled extensively and worked with and managed teams in all regions - APAC, EMEA, LatAm and USA.

I am a passionate believer in the diversity movement and will always do what I can to support that agenda. I am dyslexic - like my kids - and want to help companies do better with neurodiverse team members.

Mike Zaneis

President and CEO

TAG

Mike Zaneis has served as President and CEO of the Trustworthy Accountability Group (TAG) since 2015, spearheading the digital advertising industry’s efforts to fight criminal activity, increase brand safety, and facilitate threat sharing capabilities. Under his leadership the organization has grown to include more than 700 global member companies, operating in 28 countries across 6 continents. TAG’s programs are proven to stop at least 85% of advertising fraud and have removed 90% of ads from leading pirate sites in North America. TAG is currently designated as the industry’s only Information Sharing and Analysis Organization (ISAO).   Prior to taking the helm at TAG, Mike served as the Executive Vice President and General Counsel for the Interactive Advertising Bureau (IAB).  He created the organization’s first Public Policy Office, headquartered in Washington, D.C. During his tenure, the IAB tripled its revenue and membership, and under his guidance, the Public Policy Office grew to become the leading voice for the digital advertising industry on legislative, regulatory, and legal issues.  He often represented the industry before the United States Congress, federal regulatory agencies, international legislative bodies, and at public conferences. As General Counsel for the IAB, Mike oversaw internal legal operations of the organization and provided leadership on key judicial proceedings impacting the interactive advertising industry.   Before joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce. He received his bachelor’s degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike has served as an adjunct professor for Georgetown’s McCourt School of Public Policy.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Agenda at a Glance

8:30 AM - 9:00 AM

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Welcome Breakfast and Reception

If joining us virtually, please take this opportunity to create your profile, check your settings and connect with peers in our virtual networking!

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9:00 AM - 11:00 AM

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Morning Sessions

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11:00 AM - 11:15 AM

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Networking Break

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11:15 AM - 12:30 PM

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Mid-Day Sessions

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12:30 PM - 2:00 PM

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Lunch and Networking

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2:00 PM - 3:30 PM

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Early Afternoon Sessions

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3:30 PM - 4:00 PM

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Networking Break

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4:00 PM - 5:00 PM

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Late Afternoon Sessions

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5:00 PM - 6:00 PM

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Cocktail Reception

In-Person Attendees Only

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11:15 AM - 12:00 PM

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Private Session - Hot Takes on Topics like MFAs: Spanish Leaders Speak (Invite Only)

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Ana Garcia Castro - Escala

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Sara del Canto Rodríguez - Integral Ad Science

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Rafael Martínez - IKI MEDIA

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José Luis Núñez Fernández-Vivancos - Unidad Editorial

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12:00 PM - 1:15 PM

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Arrival and Registration

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1:15 PM - 1:30 PM

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Opening Remarks - What Does Programmatic Digital Safety Mean?

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Rob Rasko - Brand Safety Summit Series

Rob Rasko - delivers a few thoughts on why this programmatic day was born at the Summit.

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1:30 PM - 1:55 PM

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Sustainability in Media and Programmatic: Featuring Kinesso and EMARKETER

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Tyrone Stewart - Bluestripe Group

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Hannah Thompson - Kinesso

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Bill Fisher - EMARKETER

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Richard Davis - 51toCarbonZero

The discussion will delve into Supply Chain Management and Sustainability, while considering Suitability in Media. TO SHARE THIS SESSION ONLY CLICK HERE

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1:55 PM - 2:20 PM

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Building a Blueprint for Global Responsible Marketing with Zefr, Nestlé, and GroupM

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Andrew Serby - Zefr

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Natalia Louzada - Nestlé

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Alex Thomas - GroupM

This fireside chat will cover the crucial role of responsible marketing in today’s social landscape, including an exploration of scaling responsible marketing across diverse global and local markets, emphasizing how Nestle & GroupM align their marketing and sales needs with a deep commitment to brand safety. TO SHARE THIS SESSION ONLY CLICK HERE

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2:20 PM - 2:55 PM

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Networking Break

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2:55 PM - 3:20 PM

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Being Conscious While Marketing In Video Content

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David Doty - Brand Safety Summit Series

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Deborah Gbadamosi - Mindshare

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Juliet McCutcheon - Channel Factory

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Parvathy Bavishi - Google

Brand Suitability Takes Many Forms, Each Buyer has their own definition of what safety means and what they believe is suitable for their brand. In the world of real time video in environments like YouTube, that conversation can be even more complex. Hear from leading experts on the topic, how do we keep an eye on conscious marketing when the world moves SO quickly. TO SHARE THIS SESSION ONLY CLICK HERE

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3:20 PM - 3:45 PM

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How Gen AI is Turbo Charging Malvertising (And Other Scary Stories)

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Abrahim Farraj - NBCUniversal

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Rachel Nyswander Thomas - TAG

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Matt O’Neill - The Media Trust

Threat intelligence shared through the TAG AdSec Threat Exchange has strengthened the industry’s collective defense against malvertising, piracy and other cyber threats for years. But the fight to protect the ad ecosystem has intensified with generative AI boosting villains we fight and criminal rings shifting their focus from enterprise attacks to malvertising.

Recent TAG Threat Intelligence assesses that cybercriminals are all but certain to expand their use of digital advertising-enabled social engineering attacks over the next year. We are observing criminals rapidly adapt the core social engineering principles that make email phishing campaigns successful to online ads, a threat that is far less known to potential victims.

Join Team TAG and the companies fighting to keep the digital ad ecosystem safe as we examine the evolving threat landscape…and how we can gain the upper hand together. TO SHARE THIS SESSION ONLY CLICK HERE

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3:45 PM - 4:15 PM

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A Candid Conversation: The Financial Benefit of Invalid Traffic

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Ian Moss - UKSAFC

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Arshiya Nazir - denstu

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Tom Pickworth - Mail Metro Media

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James Welch - Acceleration, a GroupM company

The industry has a problem. Invalid traffic is rife across the trading ecosystem and transparency is veiled, at best. This panel of publisher, agency and trade association chat candidly about the need for verification requirements to cover all parts of the system, right down to the publishers who place the adverts on their websites, to bring transparency and due diligence to the entire online advertising ecosystem. Everyone from Brand to DSP should know their customers and can have comfort that payments are being made to legitimate companies. Ultimately, this is a system of large-scale financial transactions and the ability for bad actors to engage in transactions should be minimised. TO SHARE THIS SESSION ONLY CLICK HERE

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4:15 PM - 4:40 PM

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The MFA Issue: How Do We Deal With It?

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Rory Latham - GroupM

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Rob Georgeson - Zenith UK

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Preya Shah - Reuters

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Rob Rasko - Brand Safety Summit Series

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Mike Zaneis - TAG

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4:40 PM - 5:45 PM

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Networking Cocktail Hour

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8:30 AM - 9:25 AM

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Arrival and Welcome Breakfast

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9:45 AM - 10:00 AM

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Opening Remarks with Rob Rasko

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Rob Rasko - Brand Safety Summit Series

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10:00 AM - 10:25 AM

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Responsibility & Society: New Definitions of Brand and Digital Safety - Featuring Jerry Daykin

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Jerry Daykin -

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10:25 AM - 11:00 AM

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A Conversation with the Oversight Board: Building a Safer Future Through Independent Oversight, Accountability, and Trust

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Samantha Stetson - Meta

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Paolo Carozza - University of Notre Dame and Member of the Oversight Board

Join Samantha Stetson, Meta’s Vice President of Client Council and Industry Trade Relations and Paolo Carozza, member of the Oversight Board and Professor, University of Notre Dame for a discussion on the importance of independent oversight, its role in creating accountability and trust, and how it can enable safety for people and brands. TO SHARE THIS SESSION ONLY CLICK HERE

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11:00 AM - 11:15 AM

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Networking Break

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11:15 AM - 11:40 AM

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Tackling Election Integrity on TikTok

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Lorenzo Andreozzi - TikTok

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Jade Nester - TikTok

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Alex Thomas - GroupM EMEA

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Rob Rasko - Brand Safety Summit Series

A panel discussion with TikTok experts Jade Nester, Head of Data Public Policy, and Lorenzo Andreozzi, Trust & Safety Product Lead and Election Integrity Program Lead, and moderator Alex Thomas, Director of Brand Safety and Responsible Investment at GroupM. TO SHARE THIS SESSION ONLY CLICK HERE

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11:40 AM - 11:55 AM

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A Conversation with Publicis

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Phil Sumner - Publicis Groupe

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11:55 AM - 12:10 PM

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Digital Gold: Harnessing Media Quality to Improve Efficiency and Boost Campaign Impact

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Nick Welch - IAS

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Rafael Aquino - L'Oréal

In 2024, navigating the dynamic media landscape amid major events like the Summer Olympics and Euros presents uncertainties. Marketers will have a significant degree of focus on efficiency and effectiveness and will face the challenge of balancing optimising ROI while maintaining media quality. In this session we'll share practical insights on how to maximise ROAS, while driving outcomes through quality media investment, and will explore innovative strategies for sustained growth leading up to the Sports Extravaganza! TO SHARE THIS SESSION ONLY CLICK HERE

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12:10 PM - 1:45 PM

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Lunch

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1:45 PM - 2:45 PM

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Hot Topics Session - Including Retail Media and AI in Digital Advertising

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Dave Byrne - TrustRaise

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Dan Larden - ISBA

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Paul Wood - MAGNA

 In-Person Attendees Only

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2:45 PM - 3:15 PM

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Networking Break

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3:15 PM - 3:25 PM

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Fireside Chat

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3:25 PM - 3:45 PM

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Unlocking Travel Moments: Advertising on Uber

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Paul Wright - Uber

The journey is not just about getting from A to B. Paul will demonstrate how Uber leverages location data to understand travellers' mindsets and connect with individuals during their journeys. Join us to learn creative approaches to engage with consumers as they go anywhere and get anything. TO SHARE THIS SESSION ONLY CLICK HERE

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3:45 PM - 3:55 PM

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Breaking Boundaries: The Power of Progressive Media in Driving Audience Engagement and Brand Love

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Deborah Gbadamosi - Mindshare

In today's rapidly evolving media landscape, the key to success lies in embracing progressiveness, inclusivity, and authenticity. In this keynote speech, we will explore how brands and agencies can harness the transformative power of progressive media to not only expand their reach but also foster a deeper connection with a more eclectic audience. In this keynote speech, we will unveil a new platform specifically designed for brands and agencies to embrace progressive media, while upholding brand safety and inclusivity. TO SHARE THIS SESSION ONLY CLICK HERE

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3:55 PM - 4:20 PM

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Supporting Children’s Safety Online: A fireside chat with Stu Lunn and Michael McGrath

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Stu Lunn - KINESSO

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Michael McGrath - NSPCC

In October last year, the UK Government passed the Online Safety Act 2023 – a new law to improve online safety in the UK, including that of children. KINESSO UK&I’s Group Managing Director, Stu Lunn, sits down with Michael McGrath, the NSPCC’s Special Adviser to its Child Safety Online Taskforce, to discuss the vital work the charity is doing to listen to and amplify the voices of children to help deliver impact for them. In-Person Attendees Only

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4:20 PM - 4:25 PM

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Kenvue on Protecting Our Youth

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Andrew Jude Rajanathan - Kenvue

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4:25 PM - 4:55 PM

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Closing Remarks

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Rob Rasko - Brand Safety Summit Series

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4:45 PM - 5:45 PM

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Networking Cocktail Hour

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Passes

BEST VALUE!

Brand Safety
Summit London
(7 - 8 MAY)
Five Passes

£3,000
£2,600

Benefits
  • Five passes to the Brand Safety Summit London (7 - 8 MAY)
  • Access to all networking activities including refreshment breaks, networking luncheon, and cocktail reception
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit

Brand Safety
Summit London
(7 - 8 MAY)
Two Passes

£1,350
£1,170

Benefits
  • Two passes to the Brand Safety Summit London (7 - 8 MAY)
  • Access to all General Sessions
  • Access to all networking activities, including refreshment breaks, networking luncheon, and cocktail reception
  • Access to on-demand session recordings after the Summit

Brand Safety
Summit London
(7 - 8 MAY)
One Pass

£750
£650

Benefits
  • One pass to the Brand Safety Summit London (7 - 8 MAY)
  • Access to all networking activities, including refreshment breaks, networking luncheon, and cocktail reception
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit

Request Your Complimentary Pass

A limited number of complimentary passes are reserved exclusively for brands and VIPs.
Don’t miss your chance to join us—secure your pass now!

 

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