Being Conscious While Marketing In Video Content
Brand Suitability Takes Many Forms, Each Buyer has their own definition of what safety means and what they believe is suitable for their brand. In the world of real time video in environments like YouTube, that conversation can be even more complex. Hear from leading experts on the topic, how do we keep an eye on conscious marketing when the world moves SO quickly.
Speakers
David Doty
Executive Advisor
Brand Safety Summit Series
David Doty is a respected industry leader with decades of experience in the field of digital marketing and advertising. He has played a pivotal role in shaping the digital landscape and its impact on consumers' lives. David's tenure as CMO of IAB for more than a decade gave him a unique perspective on the industry and the forces that shape it. Today, David continues to shape the industry through DD Digital Perspectives, his consulting firm that advises a diverse range of clients such as The 614 Group, ad tech companies, and major publishers like Google. His extensive network of industry contacts, including marketing, publishing, agencies, and ad tech experts, enables him to provide valuable insights and perspectives to clients. David is also a sought-after speaker, thought leader, and a regular contributor to Forbes' CMO Network, where he provides expert analysis on current industry topics and offers his unique perspective on the biggest issues of the day. His views on media and digital advertising have been widely published in leading publications such as Adweek, AdExchanger, Wired, Esquire, and Medium. David serves as President of the National Arts Club in New York City and is a recipient, from Jacques Chirac, of the prestigious Chevalier de l’Ordre National du Mérite.
Deborah Gbadamosi
Global Client Lead
Mindshare
Deborah Gbadamosi is the Global Client Lead for Mindshare.
Juliet McCutcheon
Commercial Director
Channel Factory
Juliet has been immersed in the world of programmatic and social ad tech for the past 10 years. Beginning her career at Omnicom Ireland, followed by Omnicom EMEA, Juliet has spent the last five years living and breathing adtech, most recently at YouTube Partner and video advertising brand safety specialist, Channel Factory. Officially the first full time UK employee during the initial EMEA expansion nearly 5 years ago, Juliet used her startup skills to develop the market and help grow the business. Her innovation and drive helped increase the team to almost 200 across Europe - and it continues to grow! Most recently, she has been focussing on growing Channel Factory's business in the UK, working on strategies and solutions for major global brands across all industries such as Apple, Ford, KFC, VISA and Disney. Lear more about Channel Factory at channelfactory.com
Parvathy Bavishi
Global Lead, Responsibility
Parvathy Bavishi is the Global Lead, Responsibility Google.