Building a Blueprint for Global Responsible Marketing with Zefr, Nestlé, and GroupM
This fireside chat will cover the crucial role of responsible marketing in today’s social landscape, including an exploration of scaling responsible marketing across diverse global and local markets, emphasizing how Nestlé & GroupM align their marketing and sales needs with a deep commitment to brand safety.
Speakers
Andrew Serby
Chief Commercial Officer
Zefr
Andrew Serby is Chief Commercial Officer at Zefr, leading its global data business. Since joining the company in 2014, Andrew has overseen the global management of Zefr’s operations, focusing primarily on driving revenue generation, growth and profitability.
Natalia Louzada
Global Programmatic & Brand Safety Lead
Nestlé
Natalia Louzada is the Global Programmatic & Brand Safety Lead for Nestlé.
Alex Thomas
Director, Brand Safety & Responsible Investment, EMEA
GroupM
Alex Thomas is the Director, Brand Safety & Responsible Investment for GroupM EMEA.