Building a Blueprint for Global Responsible Marketing with Zefr, Nestlé, and GroupM

This fireside chat will cover the crucial role of responsible marketing in today’s social landscape, including an exploration of scaling responsible marketing across diverse global and local markets, emphasizing how Nestlé & GroupM align their marketing and sales needs with a deep commitment to brand safety.

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Speakers

Andrew Serby

Chief Commercial Officer

Zefr

Andrew Serby is Chief Commercial Officer at Zefr, leading its global data business. Since joining the company in 2014, Andrew has overseen the global management of Zefr’s operations, focusing primarily on driving revenue generation, growth and profitability.

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Natalia Louzada

Global Programmatic & Brand Safety Lead

Nestlé

Natalia Louzada is the Global Programmatic & Brand Safety Lead for Nestlé.

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Alex Thomas

Director, Brand Safety & Responsible Investment, EMEA

GroupM

Alex Thomas is the Director, Brand Safety & Responsible Investment for GroupM EMEA.

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The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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Partners

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