Building for Responsibility: Google & YouTube’s
Vision for Brand-Safe Advertising -
Brand Safety Summit Asia from Singapore 2024

Learn how responsibility is part of everything that YouTube does. In this session, leaders at Google and YouTube reveal the solutions they’re building to deliver responsible, suitable, and brand-safe advertising. Then, hear how Google brings these principles to life in their own marketing, using the same tools you use. In a world where they can watch anything, the world watches YouTube. Be everywhere your potential customers are, while showing up in the right ways.

 

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Speakers

Geeti Bhargava

Managing Director, Ads Product Go-to-Market for Asia Pacific

Google

Geeti is Google's Managing Director, Ads Product Go-to-Market for Asia Pacific. She drives regional strategy, deployment, and activation of Google's Ads portfolio with supporting programs & industry initiatives, ensuring solutions align with the dynamic Asia Pacific region.     Her expertise spans Product & Sales leadership at Google, building $1B brands at Kraft Heinz, and overseeing consulting engagements at McKinsey & Co. An MBA graduate from the top-10 University of Michigan, Geeti enjoys outdoor adventures and global travel with family & friends.

Parvathy Bavishi

Global Lead, Responsibility

Google

Parvathy Bavishi is the Global Lead, Responsibility Google.

Annabel Lin

Managing Director, APAC Global Client Partner

Google

Annabel Lin is the Managing Director of APAC Global Client Partner at Google. Prior to this position, she held executive positions for Google in GrCN, including the MD for Product Solutions & Insights team and the Managing Director of Business Operation for Google in China. Annabel has over 20 years of experience in global digital marketing experience and team leadership, specializing in managing digitization and global brand building. She started her career in digital brand strategy & planning, and developed into a series of roles that cover marketing strategy, business management, and strategic partnership development, and so on. She led different teams within Google - she led the China team to build market influence, help Chinese brands go global, and bring forward various innovations . She also had experience in building strategic partnerships with key publishers and developers for monetization solutions. Building on her previous experience with key advertisers, she continues to champion building a healthy digital/data ecosystem in the market and is dedicated to mentoring/coaching several start-up camps in China. She also pays special attention to foster a sustainable working environment for diversity & inclusion. Fortune China also rewarded her as one of the most influential female leaders in China in 2021.

Bharat Khatri

Chief Digital Officer APAC

Omnicom Media Group

Bharat Khatri is the Chief Digital Officer APAC for Omnicom Media Group.

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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