In her role, Khartoon is responsible for overseeing TikTok's relationships with Global Agencies and designing strategic partnerships with the world’s biggest global Brands. Khartoon joins TikTok with 20+ years experience in Marketing, Media, and Tech. Prior to joining, Khartoon was the Global Head of Verticals at Spotify where she launched and oversaw global strategies and partnerships that drove exponential platform growth. Khartoon also served as Chief Marketing Officer at MDC Media Partners, and Managing Director at Mediacom North America where she was instrumental in scaling both companies to “Agency of the Year”. Khartoon credits that success to transformative go-to-market strategies for brands like ABInBev, AMEX, eBay, and PepsiCo, among others. Khartoon cut her teeth at BBDO, Ogilvy, and Grey Worldwide, and has been recognized by Campaign’s elite “40 Over 40” and AdAge's “40 Under 40” and AdWeek’s “Top 50” lists. Khartoon has an executive education from The Wharton School and a B.A. from the University of Rochester. She is a marathoner and triathlete, and lives in NYC with her husband and two rescued cats.

As an educator, researcher and Trust and Safety leader, Alicia has advocated for protections that help vulnerable communities - especially children and young people - connect, create and learn online. Alicia is currently the Global Head of Youth Safety by Design at TikTok, where she leads a product team focusing on Risk Assessment, Age Assurance and combating online Child Sexual Exploitation and Abuse. Her career in tech has included roles as the Senior Director of Trust and Safety Policy at Twitch, Head of Youth Responsibility Strategy at YouTube and Kids and Families Public Policy Lead at Google. Prior to working in industry she conducted research and taught graduate students at the London School of Economics and Political Science where she co-authored the book Parenting for a Parenting for a Digital Future: How Hopes and Fears About Technology Shape Children’s Lives. She has appeared in press including NPR, the BBC, the Wall Street Journal, Fast Company and is always in the midst of hilarious/challenging ‘screen time’ debates with her 11 year old twins.