Digital Gold: Harnessing Media Quality to Improve Efficiency and Boost Campaign Impact

In 2024, navigating the dynamic media landscape amid major events like the Summer Olympics and Euros presents uncertainties. Marketers will have a significant degree of focus on efficiency and effectiveness and will face the challenge of balancing optimising ROI while maintaining media quality. In this session we'll share practical insights on how to maximise ROAS, while driving outcomes through quality media investment, and will explore innovative strategies for sustained growth leading up to the Sports Extravaganza!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.


Nick Welch

Head of Programmatic, EMEA


Nick Welch is the Head of Programmatic EMEA at Integral Ad Science, responsible for driving IAS’ programmatic business in the region; supporting clients' media strategies with the world’s biggest agencies, advertisers, and industry bodies.  With over two decades of advertising expertise across Radio, Press, TV and Digital, Nick's versatile background spans buy-side and sell-side roles with Bauer, Microsoft, Orange, SpotX and now IAS Also as an active member of IAB Europe's programmatic trading committee Nick provides valuable contributions to projects related to media quality, measurement and optimisation.

Rafael Aquino

Head of Ad-Tech & Activation


As the Head of Ad-Tech and Activation, Rafael is responsible for overseeing the implementation and management of Ad Technology platforms and strategies, as well as the activation of digital advertising campaigns across multiple channels. Sitting within the CDMO division, he works closely with cross-functional teams to ensure the successful execution of digital advertising initiatives. In his role, he leverages ad technology tools and platforms to optimise campaign performance, target the right audience, drive desired outcomes and ensure proper platform and channel governance.

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

Sign up to receive the latest event announcements, tips, networking invitations, and more.




Supporting Partner

Media Partner