From Chaos to Clarity: $10.8B in Fraud Savings – And Where We Go From Here.

If industry news feels like watching an asteroid careening toward a dumpster fire in a nitroglycerin plant, join us for some new – and amazing – good news for digital advertising. As industry veterans will remember, ad fraud used to be a multi-billion dollar a year problem in the US, draining ad budgets, enriching criminals, and poisoning the entire supply chain. To tackle that persistent and seemingly intractable problem, the ad industry came together to create aggressive anti-fraud standards and initiatives including the TAG Certified Against Fraud Program. Now, for the first time, TAG and its partners at the 4A's, ANA, and IAB have measured the financial impact of those programs for US advertisers in actual savings each year. Join us to find out the results of the 2024 US Ad Fraud Savings Report (hint: your CFO is going like them) and find out what we must do to keep those savings growing in the future.

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Speakers

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Rachel Nyswander Thomas is Chief Operating Officer of the Trustworthy Accountability Group (TAG), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. She oversees TAG’s work in setting industry standards, facilitating the sharing of threat intelligence, and promoting brand safety, as well as its business operations. She serves concurrently as Chairwoman of the Brand Safety Institute’s Board of Advisors and as an Executive in Residence at Progress Partners.Rachel has spent her career studying, creating, and implementing digital policy in the business, non-profit, and academic sectors. Prior to joining TAG, she served as Vice President of Advocacy & Accountability at the Data & Marketing Association (DMA), advocating before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of the Data-Driven Marketing Institute, facilitating academic research on how the use of consumer data shapes industry, society, and the economy. Before joining DMA, Rachel led data privacy compliance for The McGraw-Hill Companies, auditing worldwide publishing operations and managing a global corps of 80 Privacy Officials in more than 40 countries.Rachel earned a bachelor’s degree from Yale University and a Master of Policy Management from Georgetown University. She is a Certified International Privacy Professional and was among the first in the advertising industry to become a Certified Brand Safety Officer. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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