I'm a marketing communications specialist whose curiosity, analytical mind and real world experience enables me to help clients and colleagues appraise risks and opportunities, and re-engineer how they operate in order to minimize risk and maximize growth in our increasingly complex, volatile world. I'm a great believer in De Bono's assertion...'If you can't do it the way you've always done it...how would you do it?" Always looking for the next problem to solve and solution to find.

Kriti is an accomplished digital marketing expert with over a 14 years of experience in scaling start ups across the Asia-Pacific region. With a strong focus on Revenue growth and expansion, Product Rollout, Key Account Management and Strategic Partnerships tailored to APAC dynamics, she has consistently driven growth and profitability for businesses. In her recent role as Head of Sales for Channel Factory SEA, Kriti leads successful sales initiatives aimed to increase the presence of Channel Factory in the region whilst forging strong Brand and Agency relationships. Previously, she led the Product Marketing team for TikTok in SEA and played a pivotal role in landing TikTok’s monetization solutions in the region. Known for her strategic acumen and ability to forge strong C-level partnerships, Kriti continues to make significant contributions to the digital marketing landscape, driving impactful results and fostering growth in dynamic environments.