Ray is a dynamic commercial futurist dedicated to uncovering new growth opportunities at the intersection of economic, cultural, and technological trends. With a diverse background and a passion for innovation, he strives to advance the efficient frontier for businesses, consumers, and the ecosystems that connect them.   Ray’s remit is to lead Strategy and Marketing for Publicis Digital Experience – the digital pillar of Publicis Groupe, inclusive of Digitas, Razorfish, as well as specialist agencies and capabilities. He has a dual mandate of grooming the growth posture of the agencies through capability, organizational, and corporate development, as well as guiding clients to realize their own growth potential. Innovation, specifically the application of GenAI to marketing, is also part of his responsibilities. His area of focus is the field of ethics and content provenance. He represents Publicis Groupe on the Steering Committee of the C2PA.   Beyond his agency responsibilities, Ray leverages a rich portfolio of experiences in management consulting, marketing, and board roles in academia and real estate. As a classically trained economist with degrees from Columbia University and Cornell University, he blends empirical analysis with practical experience to offer a unique perspective in the marketing realm.