How CTV Is Reshaping Political Advertising—and What It Means for Marketers
This data-infused session examines how CTV has reshaped political advertising in 2024, with campaigns and interest groups using the medium to go where linear TV can’t. Emarkerter's Paul Verna will look at political ad spending trends, CTV targeting and measurement capabilities, and use cases during the election cycle. He will also explore the lessons this transformation holds for how brand marketers outside the political sphere can better target consumers on CTV.
Speakers
Paul Verna
VP of Content
EMARKETER
Paul Verna is Vice President of Content at EMARKETER, where he oversees a team of 10 analysts covering advertising, media, marketing, and technology. Verna appears regularly in The New York Times, The Wall Street Journal, Bloomberg TV, theBBC, and NPR, among major media outlets. He has presented at conferences including CES, Advertising Week, and Programmatic I/O; at events for the IAB and ANA; and at the invitation of companies including Google, Live Nation, and Sirius-XM. Verna began his career as an entertainment journalist and is a voting member of the Grammy Awards. He was raised in Argentina, with Spanish as his native language. He holds a BA degree from Columbia University.