A proven leader who has consistently delivered double digit ROI growth, Sindhuja has led the industry and region in marketing & digital excellence and pioneered critical new capabilities in CX design and experience, consumer data, and personalisation. Her ability to drive volume driven business growth and build strong brands through standout consumer experiences is unique and unparalleled. As APAC CEO, Sindhuja drives the strategy and execution of how Wavemaker positively provokes growth for its clients and people around the region. She is part of the Wavemaker Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborates closely with GroupM and WPP leaders across the region and globe to connect the breadth and depth of the group’s capabilities to drive growth for Wavemaker’s clients. Before joining Wavemaker in Sep 2023, she was the Global media investment and AMEA CX lead at Mondelēz International. Unlocking the impact of Mondelēz's marketing investment across all markets globally was her key focus area and it made a strong contribution to Mondelēz's growth journey over the past few years. Under her leadership, AMEA CX team delivered 10%+ YOY growth of media ROI for six years in a row in the region. With over 25 years of experience in marketing overall, she has previously also worked in media agencies like IPG, Publicis, Havas and GroupM. She is a passionate advocate for inclusivity and champions her belief in a more diverse and equitable workforce through mentoring and coaching. She has also been recognized by Campaign’s Asia-Pacific Power List for three years in a row (2021, 2022 and 2023).

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.