Martin Bryan is the Global Chief Sustainability Officer of IPG Mediabrands, overseeing the development of the holding company processes and products enabling the influential media network to drive sustainability via the five point climate action plan and strategy he launched for the group. A graduate of the Yale School of Management’s Sustainability in Business Executive Education program, he is a passionate, proactive, and organized champion of corporate efforts to give back and better our clients, people, environment, and world.  Some practice highlights include launching the industry’s first Climate Action Marketplace, enabling seamless sustainable media activation in programmatic, reducing emissions by 31% in the USA in year one.  Additionally, he developed and launched the industry’s first Climate Action Accelerator Program which is designed to provide climate solutions for media vendors and clients alike, such as renewable energy, measurement and climate research - at a discount.   Prior to developing  and leading the global Sustainability practice, Martin joined the agency in 2011 and led the strategy practice of the J&J business since 2018 after returning from a yearlong sabbatical in which he traveled the world with his partner – at times volunteering on regenerative, organic farms.   He is the media working group chair of Ad Net Zero, the industry organization focused on driving climate action and developing an industry standard for emission measurement in media, and is a Climate Advocate Lobby Volunteer with the Citizens’ Climate Lobby - working to drive climate action legislation in the U.S.. Martin lives in Morristown, NJ with his partner, two dogs, chickens and is an avid gardener and a Cornell University-certified master beekeeper.