How Viewers and Brands Choose Their Own Adventure On Twitch

Today, livestreaming is mainstream and hugely popular. What started as a hit with gaming audiences has become the norm for the majority of viewers - and a format that younger, hard-to-reach cohorts of consumers crave. Yet, industry-standard methods for identifying and classifying creator-generated content have been developed for pre-recorded, uploaded video. Twitch has innovated in the livestreaming space for more than 10 years and continues to deliver industry-leading solutions for both viewers and brands. In this session, hear about the new content classification mechanisms for sensitive content Twitch developed specifically for live, real time content, to give its viewers and brands the tools to customize their experience on the service.

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Speakers

Mike Minton

Chief Monetization Officer

Twitch

Mike Minton is the Chief Monetization Officer at Twitch, where he is responsible for leading Twitch’s strategy around helping streamers make money doing what they love through direct community support and advertising. During his tenure at Twitch, Mike has served as VP of Ad Products, VP of Creator Commerce, and a Senior Director of Engineering. Prior to Twitch, Mike led software development and engineering teams at Amazon, Ithaka and MICROS Systems Inc., and more. Mike also served in the U.S. Marine Corps as an Infantry Officer.

 
 

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