Brand Safety in Times of Conflict
Unfortunately, we’re faced with endless conflict in the world. With this in mind, how can we be effectively vocal when personal interests might conflict with corporate responsibility. In this panel we’ll address the following questions: As media professionals, how do we successfully operate with our personal views in mind? What does the day in the life of a media practitioner look like in these moments? How do we protect news and journalism in times when the news can be hard to associate with as an advertiser?
Hear From these four leaders: Sean Giancola - CEO/Publisher of NY Post, Yale Cohen Global Head of Standards at Publicis, Lauren Leader Co-Founder and Chief Executive Officer of All In Together and Jonah Goodhart, Entrepreneur and Founder of Mobian.
Speakers
Sean Giancola
Publisher and Chief Executive Officer
New York Post
Sean Giancola is a Digital Advertising and Publishing Executive with over 20+ years experience. He is currently the Publisher and CEO of the New York Post. He previously served as Chief Revenue Officer at the Post, where he was responsible for revenue operations across all lines of business units including the print editions of the Post and Alexa, NYPOST.com, Pagesix.com, Decider.com, POST Studios, Page Six TV and News IQ. Prior to joining the New York Post Sean served as Vice President of National Sales, at AOL Advertising, with responsibility for strategic sales, corporate marketing and advertising sponsorships. He oversaw multiple integrated sales teams servicing Aol’s top advertising clients including American Express, Pfizer, Citi, Mercedes, and Delta. In addition to the New York Post and AOL Sean has held senior advertising and marketing positions at American Express and Time Inc. Sean holds a bachelors degree from The Whitman School of Management at Syracuse University. He lives in Wilton, CT with his wife and son. In his free time, Sean enjoys golfing, hiking, traveling and birding.
Jonah Goodhart
Co-Founder
Mobian
Jonah Goodhart is the Co-Founder of Mobian and Montauk Labs. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo).
Yale Cohen
EVP, Global Digital Standards
Publicis Media
Yale Cohen serves as the EVP of Global Digital Standards for Publicis Media, encompassing all areas of media quality, safety and suitability, and now Brand Integrity to help advertisers understand the value of each individual impression and how culture has impacted marketers’ decision process. He has become Publicis Media’s industry voice for Standards, incorporating client needs for partners to adhere to Publicis’ stringent expectations. Throughout his 18 years of digital advertising experience, 12 of them with Publicis, Yale has worked alongside clients including Bank of America, Verizon, and Kellogg’s to simplify the complexities of our industry. He’s the chair of the 4A’s Advertiser Protection Bureau, honoree of Adweek’s Young Influential list, and part of numerous charity organizations. Yale currently resides in Jersey City but grew up in Houston. Outside of the office, he is a dedicated father to his son, Cassius and daughter Vera. Fun fact: Yale was an alternate to the 2004 Olympic Games in Athens for the sport of Fencing
Lauren Leader
Co-Founder & Chief Executive Officer
All In Together
A respected thought leader and advisor, Lauren is committed to advancing social good in business, media and politics. She leads a boutique consulting practice supporting a wide array of companies and institutions with critical human capital, leadership, ESG, diversity and communications challenges. Lauren is also co-founder and CEO of All In Together, a non-partisan women's civic leadership organization. She previously led several successful for-profit and non-profit organizations and spent several years with Deloitte and Oliver Wyman advising a wide range of companies on critical social impact and human capital issues. She was a 2018 Presidential Leadership Scholar and is a member of the Council on Foreign Relations. She speaks at wide-ranging forums, around the world and contributes to Politico Magazine, MSNBC, CNN and many more. Her book, Crossing the Thinnest Line argues for the power, possibility and impact of diversity on the American economy.
Rob Rasko
President
Brand Safety Summit Series
Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies. Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry. Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.