Building for Responsibility: Google & YouTube’s Vision for Brand-safe Advertising
Learn how responsibility is part of everything that YouTube does. In this session, leaders at Google and YouTube reveal the solutions they’re building to deliver responsible, suitable, and brand-safe advertising. Then, hear how Google brings these principles to life in their own marketing, using the same tools you use. In a world where they can watch anything, the world watches YouTube. Be everywhere your potential customers are, while showing up in the right ways.
Global Lead, Advertiser Trust & Responsibility
Global Campaign Governance & Operations, Media Lab, Marketing
Mike Lee is on Global Campaign Governance and Operations, Media Lab where he has led Brand Safety for Google Marketing over the last 6 years. In his current role, Mike is responsible for managing and operationalizing Brand Safety practices at-scale across all global paid media campaigns for Google Marketing (Pixel, YouTube, etc). Mike has over 20 years of industry experience, with 13 years at Google and 8 years in ad agencies. Mike earned his BS in Commerce from the University of Virginia, MFA in Interactive Design from the Academy of Art University, and MBA from the Leavey School of Business at Santa Clara University.
Global Lead, Brand Suitability