Does Brand Safety Make the Internet Dumber or at Least Less Effective?
Michael Learmonth, Former Editor-in -Chief, Vice Media is joined by Sujoyee Chatterjee, Senior Director of Product Marketing, Channel Factory, Jasmine Presson, Chief Strategy Officer, Mediaplus Group North America and Kanene Ayo Holder, AI Integration Manager for DEIGPT, Create Labs Ventures, to explore the complexities of brand safety in the context of conscious marketing efforts. In a time of uncertainty for advertisers - wars, pandemics, politics and kids safety concerns, brands are struggling to navigate the complexities of the digital ecosystem. While there is no question that safety is crucial for brand reputation, does an overly cautious approach create an environment in which you miss your desired audience altogether? As the populations and generations shift towards a more multicultural or intersectional makeup, thoughtful and authentic investments will determine a brand's success with younger generations. So the question is, do we look to fix the tech that is making us dumber or less effective, or do we need a new approach to safety altogether?
Formerly VICE News
Michael Learmonth is the Former Editor-in-Chief for VICE News.
Senior Director of Product Marketing
As a seasoned Product Marketing leader with over 10 years of experience in the technology industry, I am passionate about creating exceptional customer experiences. My collaborative leadership style has enabled me to develop and execute successful product marketing strategies and go-to-market plans for some of the world's leading technology companies. With strong communication skills and a customer-obsessed approach, I am committed to building positive team cultures and mentoring future marketing leaders.
Chief Strategy Officer
Mediaplus Group North America
Jasmine Presson is the Chief Strategy Officer for Mediaplus Group North America.
AI Integration Manager for DEIGPT
Create Labs Ventures
I recognize the beauty of diversity and strive to create an inclusive space where every voice is valued, respected, and celebrated. As an expert in The Future of Work by transforming workplace culture to optimize their AI and diversity goals, I build strong foundations with core values, paving the way for impactful milestones.