Executive Strategies for Expansion of Retail Media Networks: Making Smart Decisions to Drive Scalable Operations

In the ever-evolving world of retail media, the choices between in-house marketing teams and agencies, technology investments, and data privacy concerns can be complex. Join us for an engaging discussion where experts in retail media will delve into the strategic choices that both retail media entities and their partners must navigate in order to scale these networks and drive the channel into its next phase of expansion.

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Scott Schiller

Media Advisor / Stern/NYU: Entertainment, Media & Technology


Scott Schiller has proven experience unlocking growth, driving transformation, and delivering results in the media business.A founder and former chairman of The Interactive Advertising Bureau with recent executive experience at Comcast/NBCUniversal, Schiller’s knowledge of content, media, and technology is deep and broad.From Fortune 50 firms to startups, Schiller’s executive career demonstrates his proficiency in helping companies succeed in today’s dynamic business environment.With degrees from Cornell University (BA) and Northwestern’s Kellogg School of Management (MBA), Schiller is focused on helping clients craft the future of media, fueling growth, and delivering lasting enterprise value.

Melissa Gallo

Executive Director, Head of Operations

CVS Media Exchange (CMX)

As Executive Director, Head of Operations for CVS Media Exchange (CMX), CVS Pharmacy’s retail media network, Melissa is responsible for overseeing and leading all CMX functions related to Financial and Billing Operations, Sales Operations, Business Operations,  Ads Policy, Ad Technology Operations, Business Systems and Media Performance and Activation.    Melissa is an industry veteran with over 18+ plus years in in Product and Operations. Most recently Melissa was the SVP, Global Exchange Operations for Yieldmo. Prior to Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols.    Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area.

Michelle Weiskittel

Senior Director, Media, Creative and Ad Operations

Albertsons Media Collective

Michelle Weiskittel leads Media Planning, Activation and Operations at Albertson Media Collective where she and her team build media and content solutions by utilizing insights and targeting tied to business objectives. A passion for performance-based media and omni-channel purchase behaviors, Michelle brings deep expertise in influencing basket and product level sales for brands through her agency and Albertsons Companies enterprise marketing experience. She used this knowledge to prioritize foundational capabilities for Albertsons Media Collective. Michelle celebrates the localization Albertson Companies champions in service of their customer. Being a 20-year veteran in media and content development, she embraces the ever-changing landscape and considers herself to be on an ongoing educational journey.      Michelle holds a formal bachelor’s degree in Managerial Economics from the University of California Davis.

Briana Finelli

Head of Commerce, US


Briana believes that retail media isn’t just growing—it’s booming. She understands that there is a growing need for agency partners that can not only navigate the space but break new ground and innovate from within it. That's exactly the kind of thinking that Briana brings to Wavemaker as group director, commerce strategy practice lead.

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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Strategic Partner

Expo Partners