Fact-Checking in the Digital Age: The Upside of Truth, Tech, and Responsible AI
Join Bill Adair from Duke University, Michael Marando from Meta, Brittany Scott from Zefr, and Terri Schriver from Bank of America as they explore the evolving role of fact-checking in the digital age. Dive into the advantages of AI for brands, and the collective responsibility of brands, platforms, fact-checkers and consumers in building a truthful digital ecosystem. This fireside chat will provide attendees with a holistic and balanced view of the challenges and solutions in the fight against misinformation, especially as we approach the 2024 election season.
Vice President of Measurement Partnership
Brittany Scott is an accomplished professional with an extensive background in the digital marketing and media industry. Currently serving as the Vice President of Measurement Partnership at Zefr, she is well-versed in various aspects of the industry, including digital media, brand marketing, and platform brand safety. Her diverse experiences allow her to comprehend the brand safety ecosystem from multiple perspectives, including those of clients, platforms, and the industry as a whole. Before joining Zefr, Brittany made significant contributions at Meta, where she played a pivotal role in spearheading go-to-market efforts for brand safety-related initiatives. Her responsibilities at Meta included overseeing the successful launch of 1st party brand safety controls and independent 3rd party verification. Prior to her time at Meta, Brittany had a successful digital marketing and media career on the client-side. She held key positions at S.C. Johnson, Hershey’s, Goodyear Tire, and Kellogg’s.
Content Policy Director, Misinformation
Michael Marando is a Content Policy Director at Meta, where he leads various teams focused on issues such as misinformation and the abuse of Meta's platforms. Michael also previously led Meta's advertising policy team. Prior to joining Meta, Michael served as an Assistant United States Attorney in Washington, D.C., where he worked on various high-profile cases, including matters related to Special Counsel Robert Mueller's investigation into Russian interference in the 2016 U.S. Presidential Election.
Knight Professor for the Practice of Journalism and Public Policy at Duke University and Director of the Duke Reporters' Lab
SVP Brand Safety Executive
Bank of America
Strategic minded global media professional, driven by a desire to harness opportunities arising from advancements in ad tech to create a safer and more transparent digital ecosystem for all.