Harmonizing Brand Safety: Driving Success Through Collaboration
Director, Global Advertising Platform Integrity
Dave Byrne is the Director, Global Advertising Platform Integrity at Spotify, where he works cross functionally and with external partners to improve the digital advertising ecosystem. Dave represents Spotify in discussions around building trustworthy and safe creative environments for brands. Previously, Dave was at TikTok for 3 years and Google for 11 years - working out of Dublin, London, and New York during that time. Outside of Spotify, he is a startup mentor, podcast host and runs storytelling workshops.
Brand Safety Summit Series
I have special expertise in the changing digital landscape and its impact on consumers’ lives from many years in the industry, having been for more than a decade the CMO of IAB, where I observed the forces at play from a privileged position. Recently, I founded DD Digital Perspectives to advise such clients as The 614 Group, ad tech companies and publishers including Google. I’ve been lucky to learn from and can call on a wide variety of industry contacts, wiser than I am, in marketing, publishing, agencies and ad tech. I dig into timely topics, analyze the mainstream memes and then bring a learned POV to the biggest issues of the day, separating the common wisdom from what’s really happening. My views on digital advertising have appeared in Adweek, AdExchanger, and Medium, and I have written on a variety of sub.