Made For Advertising Sites: Friend or Foe?

"Made For Advertising" a term and discussion which has caught industry fire since the release of the ANA report back in June in Cannes. Some people argue that this type of inventory is fraudulent, while others claim that it performs well and doesn't cost much, so it should be kept in the PMP. Within this conversation a newly released MFA definition, but this is only the beginning as some sites will now end up on a list of death. How did they get there and how can get off that list if they feel they were mistakenly put there. Marc Goldberg will steer this all start group, Chris Kane, Julie Kandel, David Kohl, Tim Brown and Scott Cunningham on how we can try and operate in this new world of post the MFA term.

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Marc Goldberg

Chief Executive Officer


Stages Collective

In his 30 years in the media industry, Marc Goldberg has held the positions on multiple seats of the aisle. Early in his career on the agency side then SVP of Business Development at, CEO and GM roles at publishers and most recently in the ad tech space, the CEO of Brand Safety Company , Trust Metrics and then CRO at Method Media Intelligence. He now runs his own consultancy, Stages Collective. Where he helps companies get to the next stage by helping with fractional sales, contingent recruitment or helping understand markets. He has been involved with the IAB and TAG from the beginning to fight Fraud and bad actors. He was instrumental helping create and being involved in working groups to share the industries thinking in this space. He is on the advisory board of the Brand Safety Institute and various other companies.

Julie Kandel

Senior Partner, Director of Brand Safety, North America


Julie Kandel is Senior Partner, Director of Brand Safety North America at GroupM. Her current role focuses on operationalizing the brand safety practice for GroupM and its agencies across North America. Prior to this role, she was the Director of Campaign Management at GroupM which included process optimization, workflow improvements, technology and new client onboarding. Julie has over 20 years of experience in digital media from planning, buying, analytics and operations, since joining Mindshare in 2005. Julie graduated with a degree from Syracuse University’s S.I. Newhouse School of Communication in Television, Radio and Film.

Tim Brown



+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.

Chris Kane

Founder and President

Jounce Media

Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's largest marketers, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Chris Kane founded Jounce Media in 2015.   Chris was previously Chief of Staff to the CEO and CFO at AOL. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a pioneer in the DSP category. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors.

David Kohl

President & Chief Executive Officer


David Kohl is President & CEO of TRUSTX, a premium private marketplace and a certified public benefit corporation (B-Corp), wholly owned by the non-profit trade association Digital Content Next, and backed by the world's leading news, sports, and entertainment publishers. David began his career in management consulting at KPMG and went on to develop and launch transformative digital marketing strategies and products at PricewaterhouseCoopers and Ernst & Young before founding TRUSTX in 2016. With over 25 years of experience in strategy, operations and technology, he is a recognized thought leader in the advertising industry and has deep expertise in programmatic and the complex issues surrounding consumer privacy, data, and identity.

Scott Cunningham



Scott Cunningham, Initiative Lead for NewsPassID, Chair BSI Publisher Council, and Owner, Cunningham.Tech. Scott Cunningham is author of Defining Brand Safety Series by the Brand Safety Institute, Founder of the IAB Tech Lab, Initiative Lead of NewsPassID Ad Network and NewsNext sustainable journalism initiative at the Local Media Consortium.  Owner of Cunningham.Tech, Scott serves as fractional executive and strategic adviser in digital advertising, marketing and publishing.  

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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Strategic Partner

Expo Partners