SPO is How We Do Business —
and How Partners Are Won and Lost
Supply-path optimization (SPO) is the mechanism by which the supply and demand sides set the ground rules that improve the path to ad inventory. It means smoother operations, greater transparency, cost optimization, and higher media quality. It even has implications for sustainability. SPO is how partners are won—and lost. Hear from the key leaders on both the sell and buy sides who are negotiating SPO terms in real time.
Sales Director, East
Yuyu is a seasoned media executive with extensive experiences in journalism, social media, retail media and ad tech. After a successful career as a reporter for publications like Digiday, Yuyu embarked on her ad sales journey at companies like TikTok where she helped build the organization's sales functionality from the ground up as an early hire. Yuyu has worked with brands and agencies of all shapes and sizes on both global and local levels. At her current role as sales director at DSP Adlook, Yuyu is focused on helping major ad agencies and brands leverage deep learning to future proof their marketing. Outside of her professional life, Yuyu likes to explore world cultures with her husband and 3 year-old son.
Senior Vice President, Programmatic
dentsu Media US
Javan Rice is a dynamic and results-driven marketing leader with over 16 years of comprehensive experience in digital advertising. Throughout her distinguished career, Javan has consistently demonstrated her ability to combine strategic vision with hands-on expertise to drive transformative growth for global brands. For the past ten years, her passion and concentration have been evolving marketers' digital strategies through tech-enabled, data-driven media solutions serving as the SVP, Digital and Programmatic for dentsu US. She has had the pleasure of supporting premier brands like Hershey and P&G through various phases of marketing transformation, resulting in the successful expansion of their digital presence and their advancement to the digital landscape's cutting edge. Javan also serves as a member of the Ad Council's Media Advisory Council, assisting the non-profit group in its programmatic efforts.
VP, Product Marketing & Content Strategy
Jessica Reed serves as Vice President, Product Marketing & Content Strategy, NBCUniversal Advertising & Partnerships. In this role, they lead a cross-functional team of product marketers, designers, and technical writers responsible for communicating the value proposition of NBCUniversal’s advertising data, technology, and measurement solutions to advertising clients, prospects, internal stakeholders, and the greater NBCUniversal organization. Jessica has more than 20 years of experience in technology. Prior to joining NBCU, they led technical communications, product marketing, and content strategy for a variety of startups. Most recently, Jessica was at Borderfree, a full-service global ecommerce provider acquired by Pitney Bowes in 2015. Before Borderfree, they spent more than six years in ad tech, first at Mediaocean (formerly Donovan Data Systems) and later at Maxifier. Jessica is heavily involved in diversity, equity, inclusion, and accessibility efforts at NBCU, serving as a member of the inaugural Advertising & Partnerships DEI Council, the Advertising & Partnerships Empowerment & Inclusion Council, and the NBCUniversal Accessibility Design Guild, as well as Communications Chair for the New York City chapter of the Out@NBCUniversal employee resource group. Jessica holds a BA in English and Creative Writing from Oberlin College and an MFA in Creative Writing from the City College of New York. Jessica prefers gender-neutral pronouns (they/them).
VP, Group Partner, Global Brand Safety
As Global Brand Safety lead at IPG, William is responsible for establishing and maintaining global standards and best practices surrounding the management and governance of brand equity and perception. William is responsible for meeting and combatting challenges to brand safety across channels and platforms, including programmatic, social, digital audio and CTV, and excels at bringing data-based standardization, operationalization, and transformation to market. William has a wealth of experience anticipating and meeting the challenges of today and tomorrow across channels and across verticals. William resides in bucolic Chappaqua, New York and holds a B.A. in Economics and Psychology from Johns Hopkins University in Baltimore.