The Road To Brand Safety Excellence
They say the only constant is change – this has never been more true. In this conversation, we’ll discuss the importance of being vigilant around Brand Safety, Suitability & Fraud Protection, and how Mastercard partners with dentsu to maintain high standards in today’s ever-changing society. We’ll also talk about the importance of supporting Responsible Journalism while fighting Mis/Disinformation, and how we navigate free speech vs. Brand Reputation Management.
EVP, Global Head of Brand Assurance
As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies. A true digital native with nearly 20 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.
Vice President, Global Media
Traci Spiegelman, Vice President, Global Media at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy and driving consistency across the world as it relates to KPIs and Measurement. Traci has worked both agency side and brand side in her 18 years in the business. Working across several categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies. She currently spends most of her time at Mastercard guiding seamless execution and innovative integrations, enabling a solid planning foundation, and growing the collective media knowledge of the organization. She is also a co-chair of the ANA’s #SeeHer in Media Taskforce.