Unlocking the Power of Attention Measurement to Drive Outcomes
Using attention as a currency is transforming the way advertisers measure and optimize media campaigns. So, what is the right approach?
Join DV for an insightful panel discussion where industry experts converge to divulge secrets about how they’re using the dynamic power of attention measurement to drive outcomes. Discover how the latest trends, methodologies and AI technologies are helping leading brands and agencies make the most effective decisions – from ad placements and devices to choices about creative execution.
Chief Technology Officer
CMI Media Group & Compas
Oleg Korenfeld’s 20+ year professional expertise cuts across all angles of the digital advertising ecosystem - ad technology, demand and supply sides. Recognized as a transformative AdTech leader, Oleg brings deep marketing data and technology experience, holding global executive positions at companies such as GroupM and Publicis. In his role as CTO, he helps CMI Media Group, Compas and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale. He is responsible for overseeing the agencies’ global automation, technology and data strategy and development, while leading the company’s continued innovations in tech-enabled performance and precision media solutions. Oleg has hands-on experience in advertising and marketing product, audience/data, advertising operations, business development, go to market strategy and business intelligence/analytics. This deep experience across all marketing channels and environments allows for a holistic view of the marketplace and its future. Oleg has a unique and broad perspective of a rapidly evolving marketing industry. He is passionate and focused executive helping transform and lead CMI Media Group’s vision and execution through data and technology. This includes strategic, tactical, and general management experience at publishing companies such as Thrillist and Hearst, creative and media agencies such as TMG, Wavemaker and Spark Foundry, as well as advertising technology companies such as DoubleClick and Right Media.
SVP Agency Partnerships & Advanced Video
Alex and his team are responsible for the development of agency level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to partnerships maximizing negotiations with key partners emphasizing areas of interest that provide the greatest value to the agency’s clients in the form of innovation, competitive rates, research, data, programmatic and education. He has worked closely with his peers on an SPO strategy for the agency and has played a key role in the development of new curated marketplaces products. Most recently, Alex merged the Advanced Video Solutions team with Agency Partnerships where he leads the charge behind advanced and addressable Video opportunities while pressing forward on innovative agency ventures.