When Will Brands Stop Buying CTV If They Can't Measure It?
CTV is growing, more and more channels every day. But is CTV defined as the TV on the wall or the device in your lap? And if you can define it, how can you buy and measure it? Oh, and there's potentially fraud in it.
DLM Digital Partners
Media executive with 20 years of digital media experience. 15 years ‘sell side’ publisher and ad tech with most recently 5 years in a global agency holding company “buy side” leadership. Exemplary achievements in partnerships that improve brand identification in highly competitive advertising market, across diverse industries with a track record surpassing goals. Direct & Programmatic background successfully achieving success driving revenue & monetizing content across display, mobile, gaming, social, audio, video & OTT media platforms. Respected lead representative on multiple industry executive boards with a strong reputation, senior level contacts & references across holding companies and clients.
Sr. Director, NA Head of Media Activation & Investment
I am a senior growth and marketing professional known as a thought leader and marketing innovator. I have extensive expertise working in businesses of all sorts, from start-ups to the Fortune 500, spanning the whole digital media, advertising, and marketing ecosystems. I have analytical and entrepreneurial skills and know how to use data to improve paid media acquisitions and growth across all platforms. I am also involved in several press and speaking engagements. In order to conceptualize and implement change, drive exponential development, and generate multimillion-dollar income, I have used quantitative and analytics-based tactics. I am a skilled talent developer, capable of guiding international teams through considerable expansion and transformation. At all levels, I have highly developed interpersonal and communication abilities.
Head of Agency Partnerships
Katie joined Ampersand as Head of Agency Partnerships where she is responsible for providing overall management and strategic direction, alongside her agency partners, to drive business growth. Prior to Ampersand, Katie held various sales, sales leadership and marketing strategy roles, and has a diverse mix of experience across TV, digital video, data/analytics and enterprise solutions – most recently in client partnerships at VidMob where she partnered with fortune 500 brands to help maximize their overall creative effectiveness via VidMob’s creative technology solution. Previously, as VP, Advanced TV Sales at Cadent, Katie and her team built and successfully scaled the organization’s suite of advanced TV solutions. Katie currently resides in NYC with her family, and when not at work, can be found chasing after her young son.
Senior Vice President, US National Video Innovation
As the SVP, US National Video Innovation for dentsu’s Media Service Line, Brad is tasked with the development of innovative, consistent and scalable buying and investment capabilities across Addressable TV, Data Driven Linear, Connected TV, Online Video and emerging technologies and platforms. Over the last decade, Brad has held several media strategy roles focused on delivering result-driven buying strategies across various client categories including Pharmaceuticals, Quick Service Restaurants, Entertainment and Consumer Package Goods. Prior to joining dentsu, Brad served as a Media Manager for Henkel in which he oversaw the North America Beauty omni-channel media portfolio. Brad studied Marketing at Ramapo College of New Jersey where he was also a collegiate athlete.