Industry News From Cannes with Francis Stones
Speaker
Francis Stones
Head of Brand Safety and Industry Relations, Europe and Israel
TikTok
A constant learner, I am passionate about building teams to scale business to exceed expectations. I recently completed my MBA at Imperial College London Business School, a rewarding experience allowing me to venture beyond my previous experience to study; corporate finance, private equity, accounting, organisational behaviour, strategy, leadership, management economics and innovation and entrepreneurship. With Imperial being part of the Grantham Institute for climate change, I also took the opportunity to learn from global experts on how business strategy is affected by climate considerations, and how cities are going to respond to their future needs. Professionally I am responsible for the delivery of digital advertising compliance and developing BPA’s international business strategy. My emphasis is on growing new and maintaining existing business, specifically focused on advertising technology, and developing the capabilities of my team. I have expanded the reach to new territories within EMEA and built teams to respond to the changing media landscape to meet clients’ needs. I began my career at BPA Worldwide in London as a media analyst working with brands media verification team. I then served as account director across EMEA working as business lead for a varied portfolio of brands across industry in digital, live and printed media, before running the full UK operations. I am proud of the trust clients put in me and my team, and the significant wins my team has helped achieve. I have a passion for continued learning and creating a collaborative and innovative culture. I previously worked within Parliament for a number of MPs. I'm a London native who's spent the last decade living and working in great cities — Istanbul, Dubai, New York, and now back in London.