Mark Proulx is the global head of media responsibility for Kenvue, where he oversees brand safety strategy, sustainability in media, and data ethics. His role is dedicated to the safe and effectiveplacement of digital media, while mitigating fraud and waste. In tandem with this workstream, hefacilitates the creation of effective policies that guide responsible data collection and usage at a market level. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society. Previously, Mark was part of Integral Ad Science’s publisher development team and spent almost adecade as part of The Washington Post’s advertising operations organization.Mark earned a degree in marketing management from Virginia Tech.