Oggie is Vice President Integrated Brand Building at Philip Morris International (PMI). His career trajectory is a testament to his dedication and skills in brand building and marketing. With over twenty years of experience, he has honed his expertise by working with globally recognized brands and has played a pivotal role in steering PMI towards a future without smoke. His leadership in creating integrated marketing strategies highlights his innovative approach to enhancing the consumer experience. Oggie's diverse background, from his international upbringing to his athletic endeavors, reflects a life rich in experiences that inform his dynamic approach to business challenges. His commitment to teamwork and his perspective on obstacles as opportunities underscore his forward-thinking mindset, essential for navigating the complexities of consumer markets today. Prior to PMI, Oggie spent 18 years at Procter & Gamble working with some of the world’s most recognized brands. He is a graduate from the Wharton School and played basketball for the University of Pennsylvania. After graduating, he played professionally in Europe. Basketball is still a passion and a part of his life as a volunteer with the Lions de Genève (Lions of Geneva). Oggie currently lives in Switzerland with his family. He was born in New York City — to a Croatian mother and Bosnian father and grew up all over the world from Egypt to Serbia and from Canada back to the US.