---
title: Industry News From Cannes 24 - Phil Jackson
description: Industry News From Cannes 24 - Phil Jackson
---

## Industry News From Cannes with Phil Jackson

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## Speaker

![](https://brandsafetysummit.com/hubfs/Phil%20Jackson.jpeg)

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director

Haleon

Phil is Global Digital Marketing Effectiveness Innovation Director for Haleon. He is based in London, within the Global Consumer Business Insights & Analytics team, where he is responsible for driving a Globally consistent approach to how Haleon marketers hold their investments in Digital Marketing accountable, both in terms of building brand equity and contributing to incremental, profitable sales growth. His recent focus has been in support of Haleon’s holistic marketing effectiveness programme; including the standardisation of the metrics and tools that are used to measure the effectiveness of Digital Marketing, CBIA governance of Global learning agendas and the piloting of emerging measurement innovations such as attention measurement and ‘cookie-less’ cross-media reach & frequency solutions.

Learn More **

![Close](https://brandsafetysummit.com/hubfs/mini.png)

## Speaker Details

#### Full Name

#### Job Title

#### Company

#### Speaker Bio

The Brand Safety Summit Asia from Singapore<https://brandsafetysummit.com/singapore> is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

## Sign up to receive the latest event announcements, tips, networking invitations, and more.

## Partners

### GOLD PARTNERS

- [![](https://brandsafetysummit.com/hubfs/Meta_larger_positive%20primary_RGB%20(1).png)](https://about.meta.com/?utm_source=about.facebook.com&utm_medium=redirect)
- [![](https://brandsafetysummit.com/hubfs/TikTok_logo.svg.png)](https://doubleverify.com/)
- [![](https://brandsafetysummit.com/hubfs/TwitchPurple-Smaller.png)](https://www.twitch.tv/)

### SILVER PARTNER

- ![](https://brandsafetysummit.com/hubfs/Channel%20Factory%20New.png)
- ![](https://brandsafetysummit.com/hubfs/escala%20x.png)
- ![](https://brandsafetysummit.com/hubfs/IAS-3.png)
- ![](https://brandsafetysummit.com/hubfs/TAG-Logo_smaller_Primary-1.png)
- ![](https://brandsafetysummit.com/hubfs/Uber_logo_smaller.png)
- ![](https://brandsafetysummit.com/hubfs/ZEFR%20gradient%20zefr%20(1)-2.png)

### Supporting Partner

- ![](https://brandsafetysummit.com/hubfs/pixability-2-1.png)

### Media Partner

- [![](https://brandsafetysummit.com/hubfs/color_logo_with_background.png)](https://www.unitary.ai/)

### FOUNDING AGENCY PARTNER

- ![](https://brandsafetysummit.com/hubfs/GroupM_Logo_NAVYandBRIGHTBLUE_RGB-1.png)

### PREMIUM GLOBAL CONTENT PARTNERS

- ![](https://brandsafetysummit.com/hubfs/dentsu%20logo_black%20(1).png)
- [![](https://brandsafetysummit.com/hubfs/IPG_MB_Logo_CMYK_Full_Black.jpg)](https://www.ipgmediabrands.com/)
- [![](https://brandsafetysummit.com/hubfs/publicis%20groupe-1.png)](https://www.publicisgroupe.com/en/the-groupe/about-publicis-groupe)

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