Andrew Jude Rajanathan is a seasoned Media Lead with a passion for driving business outcomes through strategic media planning and execution. Currently serving as the Media Lead, EMEA at Kenvue (formerly Johnson & Johnson Consumer Healthcare), he brings over 12 years of comprehensive experience in media planning and buying across various offline and online channels and platforms. With a diverse background spanning FMCG, Entertainment, Retail, and Mobile Apps sectors, Andrew has honed their expertise in media agency management, investment strategies, and media strategy development. His career is characterized by a hands-on approach, with a bias for action and leading by example rather than delegation. Driven by a commitment to tying every aspect of media planning to tangible business goals such as revenue growth, return on investment, and sales metrics, Andrew possesses a deep understanding of measurement and ROI methodologies. His early exposure to financial statements and corporate earnings instilled in them a unique perspective on marketing's intersection with accounting and finance, making them adept at aligning marketing efforts with financial objectives. Beyond their professional achievements, Andrew is recognized as an industry speaker and judge at prestigious events such as Adweek, The Drum, Effies U.K, and DMEXCO. He was the only person in EMEA nominated for the Adage 40 under 40 award in 2020. His personal interests include a deep love for film, cinema, and streaming, as well as pursuits in technology, sneakers, football, and CrossFit / Hyrox. He is married with an active toddler and is a graduate of the London School of Economics (LSE).