Navigating Brand Safety and Consumer Trust in the Global Beauty Industry
Join Kathrin Lausch, CMO and Co-Founder of Maison BETC, the fashion, beauty and luxury agency of BETC in the US., and Paco Toledo, SVP and Global Head of Creative at Revlon, as they explore the challenges in brand safety and consumer trust faced by global beauty corporations, the importance of rigorous internal processes, and the impact of social media on consumer perception. Learn about the differences in approach between mass and prestige brands, the role of diversity and sustainability in brand strategy, and the critical balance between safety and innovation.
Speakers
Kathrin Lausch
CMO and Co-Founder
Maison BETC
From owning internationally acclaimed production companies (Passport & Compass films) to holding C-suite positions across the US Luxury market, Kathrin channels over 20 years of leadership into the business and brands she builds. Previous roles included B-Reel, MPC/Technicolor, CVLT/Urban, MediaMonks/S4, and CEO at Studio Cadeaux/Stagwell.
Paco Toledo
SVP and Global Head of Creative
Revlon Inc.
Paco Toledo is the Senior Vice President and Global Head of Creative at Revlon Inc., where he leads the in-house global creative agency, Red House. In this capacity, he directs a large team, establishes creative centers of excellence, and collaborates with global and regional teams to enhance content quality and relevance. Under his leadership, Paco successfully built the in-house agency from the ground up, significantly reducing the company’s dependence on external agencies and cutting costs. He has also strengthened e-commerce and e-retail creative capabilities, directly contributing to increased sales and revenue. Prior to his tenure at Revlon, Paco held prominent leadership positions at Red Antler and Dnoise, where he honed his expertise in content production, business growth, and process optimization. Paco is a distinguished creative executive with a proven track record of leading teams, driving innovation, and delivering impactful marketing campaigns on a global scale. His strategic vision and leadership continue to propel Revlon’s creative endeavors to new heights.