Navigating Brand Safety in the Era of Misinformation

With misinformation on the rise, advertisers face increasing challenges in maintaining media quality. This fireside chat, moderated by Rob Rasko, brings together industry experts, Khurrum Malik, IAS CMO and Maria-Angela Sanzone, JP Morgan Chase Head of Paid Social, to discuss safeguarding brands from misinformation and inappropriate content while maintaining effectiveness across platforms like social media, and other digital platforms. Join the discussion and learn how to safeguard and scale your brand without compromising trust.

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Speakers

Khurrum Malik

Chief Marketing Officer

IAS

Khurrum Malik is responsible for accelerating market growth initiatives for IAS and leading its global marketing strategy. Based in New York, Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of Global Business Marketing at Spotify, where he led business marketing, creative, product marketing, measurement, and analytics teams within Spotify’s advertising business. Previously, he served as CMO of Compass, a real estate technology platform, and was Head of Product Marketing at Meta. Malik holds an MBA, M.S., and B.A. from the University of Virginia.

 

 

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Maria-Angela Sanzone

Executive Director Head of Paid Social

JPMorgan Chase & Co.

Maria-Angela Sanzone is the Executive Director, Head of Paid Social for JPMorgan Chase & Co.

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Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

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The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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