Julian Zilberbrand is the dynamic CEO of Ivey Milton Consultants, a fledgling consultancy dedicated to guiding mid and early-stage companies through the intricate landscape of media, advertising, and technology. Prior to his current role Zilberbrand was EVP of Advanced Media & Data Solutions for Paramount. JZ, as he is better known, oversaw key areas within the Paramount Technology and Sales divisions including Addressable TV enablement and measurement, data onboarding and identity management. Zilberbrand was also responsible for developing InView, Paramount Ad Sales investment, reporting, and insights platform. Previously, Julian was EVP of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven ad solutions. Zilberbrand also served as EVP of Audience Science at Viacom, where he successfully developed an in-house media agency to support the digital marketing investment for Viacom Brands. Prior to joining Viacom, Zilberbrand was EVP of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the standards, digital operations, analytics, technology and strategic partnerships groups. Preceding Zenith, he was SVP, global digital director, strategic partnerships & technology solutions at Starcom Mediavest Group. Before joining the agency world in 2004, Zilberbrand held roles DoubleClick and rich media company Eyeblaster. In addition to his work responsibilities, he has held advisor roles for several companies such as Doubleverify, Innovid, SpotRunner, TVision, Adcuratio and others. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV/CTV solutions to Measurement and Ad Tech. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards, TVOT Leaderships award as well as recognition in AdAge’s 40 under 40 list. Julian is a frequent speaker and moderator at industry conferences including Beet.TV, CIMM, Media week, NYC TV Week, TVOT, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets, Knicks and NY Giants with his wife and son.