News Corp and illuma – Bringing AI Innovations to Brand Suitability

AI has helped improve efficiencies across the advertising ecosystem - and now it's being used to enhance brand suitability, too. Find out how News Corp and illuma are innovating with AI to open up opportunities for advertisers and support quality news journalism.

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Speakers

Ryan McBride

Chief Strategy Officer

illuma

Ryan McBride is a contextual advertising specialist and chief strategy officer at Illuma. He has worked across agencies, ad platforms and data providers for around 15 years, and formerly operated as an executive leader in Oracle's acquisition of Grapeshot. Ryan joined AI-firm Illuma in November 2023, where he plays a pivotal role developing innovation and partnerships. 

 
 

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David Rowley

VP Revenue Technology

News Corp

David has a passion for helping content owners create, maximize and future-proof monetization channels, and operationalize a “success-as-a-service” culture. He has spent the last 20+ years focused on revenue operations and ad technology, helping media owners of all sizes build out ad operations teams and ad tech stacks. Specifically, he has helped companies like Advance Local, NBCU, SheMedia and Travelzoo expand their programmatic capabilities, campaign analytics, in-house creative, yield management, and also spearheaded the strategies on industry-wide issues like the cookieless future, self-serve, ad blocking, brand suitability, and more. He's currently working as Global VP, Revenue Technology at News Corp, helping navigate the company on the strategies and technologies for taking a user-first approach to monetization from advertising, subscriptions, and more.

 
 
 

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The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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