The digital world is a double-edged sword for young people, offering unparalleled opportunities for connectivity and learning while harboring risks through rapidly spreading instances of dangerous use of everyday products on social media. Instances like the “Benadryl challenge” exemplify the harmful side of viral trends, highlighting the necessity of vigilance and proactive measures to protect vulnerable users, particularly teens and young adults.

In a recent session at the Brand Safety Summit New York, leaders including Mark Proulx,  Global Director, Media Responsibility & Quality from Kenvue, and Dr. Laura Erickson-Schroth from The JED Foundation tackled the critical topic of social media’s influence on youth. Their insights highlighted the complexities and underscored the need for comprehensive strategies to ensure their safety, and also showcased the formation of a significant coalition.

Led by The 614 Group in partnership with Kenvue and Reckitt, the coalition will tackle rising concerns surrounding the impact of social media on youth mental health. The initiative aims to move beyond merely discussing the issues, focusing instead on fostering a collaborative environment to develop and recommend research-based solutions.  

To give you a closer look at the critical discussions that took place, we’ve compiled a highlight reel from the session at the summit. This video captures the insights and urgency as well as the collaborative approach to safeguarding our youth on social media.

The summit's discussion serves to exemplify the collaborative environment where various stakeholders come together to brainstorm and implement research-based solutions. The Brand Safety Summit served as a vital platform for highlighting the critical issue of youth safety on social media. 

The discussions initiated by The 614 Group, along with its partner Kenvue, mark an important step forward in understanding and addressing the complex challenges faced by young users in the digital age. It’s a collective journey towards creating a safer online environment that nurtures the well-being and growth of every user.

Join Us and Multiply The Voices Speaking Up for Some of the Most Vulnerable - Our Youth