Watch highlights from Tawana Murphy Burnett's interview to get an in-depth look at Meta's brand safety strategies in APAC.

Conducted at Meta's offices in Singapore, the interview with Tawana Murphy Burnett, Top Accounts & Agencies, APAC, Meta, by Rob Rasko, President, Brand Safety Summit, highlights strategies, best practices, and offerings from Meta in this space. Here are some key takeaways:

Importance of Education and Best Practices

Burnett emphasized the need for continuous education and alignment of best practices to foster a safe digital advertising industry. She noted that a comprehensive approach to safety is required for the industry to focus on both local and global contexts.

Meta's People-First Focus

Central to Meta's strategy is a people-first technique, aimed at creating trusted environments for consumer interaction. Burnett explained that this approach involves implementing clear standards, policies, and principles that define acceptable content, thereby building a safer digital future for users.

The Role of AI in Advertising

Burnett also discussed the transformative potential of artificial intelligence in the advertising sector. She highlighted Meta's initiatives in democratizing creativity through AI, which have resulted in a 32% improvement in advertising outcomes. This integration of AI not only enhances creative processes but also allows agency leaders and brands to focus on more strategic tasks.