The current brand safety approach is falling short, with outdated technology frequently misclassifying high-quality journalism and credible content as unsafe. This results in higher CPMs for advertisers and reduced revenue for publishers. As AI, consumer sentiment, and contextual alignment converge, a new solution is needed. This session will explore how advanced contextual intelligence can not only safeguard brands and support publishers but also build consumer trust and drive engagement. Discover how this reimagined strategy for brand safety and context delivers improved outcomes for both advertisers and publishers.